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Work Background
SurfsideSenior Account Executive
Mar. 2025United StatesSurfside is a full-stack advertising and data platform helping brands reach and convert their target audiences with hyper-precision. By leveraging first-party data, retail media networks, and advanced analytics, we drive measurable results across digital and in-store environments. With a focus on beverage alcohol and beyond, Surfside is setting new industry standards in retail and ad tech.
Breakthru Beverage GroupVice President, Portfolio Management
Jul. 2017 - Feb. 2025Florida, United StatesSpearheaded strategic initiatives for 300+ suppliers within most prominent U.S. subsidiary. Led and coached robust team consisting of 4 Directors, 21 Portfolio Managers, and 4 Analysts, while emphasizing excellence in communication, negotiation, and prioritization. Point person responsible for creating and presenting plans to current and prospective suppliers of BBFL. Oversaw all sales, marketing, and operational activities in South Florida. Reported to President of Florida Region. • Partnered with CFO on Annual Operating Plan that was presented to Board, resulting in 13% increase, totaling $1.5B.
• Directed internal and external strategic marketing and tactics, achieving short- and long-term organic market share growth of 7%.
• Oversaw substantial 250 Basis Points increase in suppliers’ gross profit over last 3 years. Additionally, ensured all Supplier Banks adhered to GAAP guidelines.
• Consistently retained 100% of existing suppliers and successfully captured 70+ new suppliers with $42MM+ additional revenue annually on average.
• Received ‘Operations Excellence Award’ 5 consecutive years for top Sales and Operations unit in USA for attributing to team-building activities and meticulous preplanning before major holidays and events.
Breakthru Beverage GroupVice President Sales / General Manager
Jun. 2014 - Jul. 2017South Florida (Miami, Fort Lauderdale, Keys and Palm Beach County)Led 5 sales divisions with 245 associates and 220 suppliers in highly competitive market; achieved sales, marketing and financial objectives and contributed to 48% profit year after year. Oversaw Finance, Human Resources and Operations teams. • Created, implemented and reviewed programs for wine, spirit and non-alcohol suppliers to increase volume and revenue, achieving year-over-year profits of minimum 9%. • Enhanced culture and fostered supplier relationships required for retention of valued associates and suppliers.
• Analyzed competition and restructured route to market of all 5 divisions resulting in profit boost of 8% in 2015 and 13% in 2016. • Developed $385M Operating Budget for South Florida, encompassing salary, operations, commissions, incentives and other misc. costs.
Breakthru Beverage GroupVice President, Alliance Division
Jun. 2011 - May. 2014Florida (Statewide responsibility across all channels)• Targeted by senior executives based on supplier management track record to execute strategic programs for $355M, accounting for ~ 40% of BBFL revenue.
• Consistently achieved strategic and operational objectives for Bacardi USA and Brown-Forman portfolio in second-largest Wine and Spirits market in USA, leading 185 employees and $26M bank.
Breakthru Beverage GroupDirector, Supplier Management
Feb. 2007 - May. 2011United States• Pioneered National Supplier Management role for Breakthru Beverage; established and executed success criteria through hard work, dialogue, and persistence. • Increased sales capabilities for Bacardi USA in 13 Breakthru Beverage Markets through national strategic planning, encompassing franchise, chain, control, and independent markets.
Moët HennessyLeadership Roles
Jan. 1998 - Jan. 2007Florida and New York, United States• Led Florida sales team to implement MHUSA strategies with Southern Wine and Spirits, managing a $16M budget and achieving $158M in profit annually.
• Directed New York sales team to execute marketing strategies with Peerless Importers, managing a $10M budget and achieving $109M in profit annually.
Donaldson, Lufkin & JenretteFinancial Analyst
Jan. 1996 - Jan. 1998New York City Metropolitan Area• Created financial models for clients to aid them in understanding their portfolio’s strengths and weaknesses.
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