CofaceMarketing Manager, Sales animation and events and product
Jan. 2020 - Aug. 2023Greater Paris Area- Events :
o Internal events (Broker events, Major Clients' events, breakfast conferences).
o External events (The REF 2020, 1st ever virtual tradeshow : IDO2020, economic and sectorial webinars) - Sales Animation :
o Organization of internal challenges to stimulate sales, contract migration, cross-selling o Development of partnerships (CCI, Medef, professional associations) to increase visibility and generate new leads (direct sales) o Creation of landing pages for lead generation campaigns (on Eloqua)
o Development of a training platform dedicated to the brokerage population (300+ brokers onboarded, 15 videos, 8 webinars...)
o Creation and development of commercial support (brochures, product sheets, presentations, white papers, advertising objects...) - Product : Product Manager for Information offers: o Structuring of the commercial strategy on the Information Business.
o Development of the marketing plan and budget monitoring
o Product launch (Icon, Urba 360)