Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Allen & GerritsenSVP, Analytics
Jan. 2025Boston, Massachusetts, United States
OMD USASenior Director, Marketing Science - Brand Analytics Lead: Banana Republic (GAP)
Jul. 2024 - Jan. 2025Boston, Massachusetts, United StatesAnalytics lead: new client on-boarding, infrastructure & team development and leadership for the Banana Republic brand within the GAP parent client.
OMD USASenior Director, Marketing Science - Wells Fargo
Feb. 2023 - Sep. 2024United StatesInnovative leadership of cross-LOB media measurement strategy across the Wells Fargo business: • Measurement infrastructure development and improvement; development & execution of LOB-specific & enterprise-level Learning Agenda, including: o Audience strategy evolution o Cross-screen attribution implementation and application to drive business outcomes o CAPI testing & adoption o Brand equity to outcomes o Attention measurement testing o Conversion lift testing o MTA & regression analyses • Data storytelling resulting in tangible business results: 4x increase in Unaided Brand Awareness; 4x increase in new account acquisitions • Measurement & optimization of GTM strategy for new products, and execution of product launch (4 products) • Broader cross-collaborative partnership with strategy & investment counterparts to drive holistic media strategy towards constant improvements and higher returns • Dedicated client service lead and partnership to work towards business needs & goals • Leadership & management of core team of 12 and broader team of 25
OMD USADirector, Marketing Science - Wells Fargo
Jan. 2022 - Feb. 2023Los Angeles, California, United States
OMD USAAssociate Director, Marketing Science - Wells Fargo
Feb. 2021 - Jan. 2022Los Angeles, California, United StatesAccount: Wells Fargo
MindshareManager, Marketing Science - Meta (then Facebook)
Aug. 2019 - Feb. 2021Los Angeles, California, United StatesAccount: Facebook • Management of measurement for 3 LOBs within the Facebook portfolio; leadership of measurement strategy and execution to achieve client media goals • Development of extensive post-campaign analysis and client deliverables/presentation of results and future recommendations o Leveraging brand metrics (primary Lucid survey measurement with data signals and OTS methodology) & media metrics to build out analyses across Digital Direct, Programmatic, Search, Social, OOH, and TV data • Management and mentorship of two direct reports • Oversight of reporting processes and data QA/improvement • Strategic leadership across the portfolio to improve processes and implement better measurement solutions • Develop and execution of testing plans
MerkleSenior Analyst, Performance Media Analytics - LVMH
Jan. 2019 - Aug. 2019New York, New York, United StatesAccount: LVMH (Engagement with Dentsu Luxe) • Analytics lead on several accounts (Parfums Christian Dior, Christian Dior Couture, Bulgari), in charge of client reporting communications, measurement strategy, and implementation/management of cross-channel full funnel reporting processes for Display, Social, and Search media • Assisted with build of the account infrastructure as new business (third team member), including assisting with building data infrastructure within Google BigQuery • Development of reporting processes and deliverables, process of off-shoring, and building upon analytics offerings • Delivery of regular performance reporting, campaign performance reporting, strategy and insights, serving internal and external clients •Global Tableau lead across accounts; lead for internal and external Tableau training • Leveraging various analytical platforms, including Google DoubleClick Manager, Facebook Business Manager, Search Ads 360, IAS, Google AdWords, Tableau, and Google Cloud Platform (SQL)
Hearts & ScienceAnalyst, Marketing Science - AT&T
Feb. 2018 - Jan. 2019New York, New York, United StatesAccount: AT&T Responsible for client-interfacing deliverables and analysis of display, search, and social digital media, manipulation of digital media data leveraging Tableau, Alteryx, DCM, Unified, Facebook Business Manager, and Innovid. Provision of insights into campaign strategy. o Campaign wrap up reporting & analysis o Campaign planning leveraging historical data o Development & maintenance of campaign reporting scorecard o Development of multi-touch attribution modeling o Maintenance of Tableau dashboards & Alteryx workflows o Internal and external client reporting, data & insight provision o Consolidation and cleansing of data from multiple sources into campaign analysis, primarily Unified Social, Facebook Business Manager, Twitter Ads Manager, Google DoubleClick Manager, Innovid, and Kenshoo Search. Hearts & Science is an agency under Omnicom Media Group focused on consumer behavior-based analytics and voted the Agency to Watch in 2017 by AdAge and Breakthrough Agency of the Year in 2016 by AdWeek.
Michael PageRecruitment Consultant
Oct. 2017 - Feb. 2018New York, New YorkFull cycle recruitment of finance and accounting professionals within Financial Services, working with Investment Banks, Commercial Banks, Retail Banks, Broker Dealers and Insurance firms in New York, New Jersey and Connecticut.
Freddie MacFinancial Analyst
Jun. 2016 - Oct. 2017Washington, District of Columbia, United StatesRotational Analyst: Finance & Accounting o Leadership position in Analyst committee; planning, development, and implementation of program initiatives and events. o Completion of Business Excellence Certificate. o Eight company awards received. o Financial reporting and analysis across divisions. Rotation 3: Office of the CFO: Credit Risk Accounting, Single Family Division o Monthly and quarterly close process execution, including journal entries & disclosures. o Preparation of monthly reporting materials focused on disposition severity. o Management of team documents. Rotation 2: Office of the CFO, Multifamily Division o Monthly and ad hoc delivery of management & investor reports on market conditions, new business volume, and portfolio balances. o Analysis and provision of data for the 10K/10Q. o Execution of streamlined documentation processes. o Creation of procedures and training materials. Rotation 1: Investments and Capital Markets: Risk and Performance Analytics o Execution of daily, monthly & quarterly reporting on interest rate risk, Fair Value Attribution, and P&L. o Development of a daily risk report to board and management. o Improvement of reporting processes. o Analysis of code to solve reporting issues. o Research and presentation of financial discrepancies. o Leverage of SQL, BlackRock Financials, and Aladdin. Previous Rotational Placement (abbreviated): Strategic Sourcing and Procurement Cost controls and management of contingent worker contracts.
MullenLowe U.S.Analytics Intern
May. 2015 - Jan. 2016Greater Boston Areao Win of desired client through a new business pitch competition. o Campaign idea selected among forty interns for implementation with current valued client. o Client relationship management through campaign monitoring & brand sentiment analysis. o Analysis of performance trends to drive campaign success. o Development of market positioning strategy utilizing in-depth consumer profiling. o Leverage of social listening software, Google Analytics, and SEO analysis.
Boston UniversityPeer Fellow & Program Coordinator
Feb. 2015 - May. 2016Greater Boston Areao Development and implementation of curriculum in Freshmen Experience Course. o Teaching and guidance of mentors teaching freshmen courses. o Execution of program administrative responsibilities. o Direction of discussion surrounding counseling objectives. o Selected among 60+ mentoring students.
James Lakeland LtdAccounts Intern
Sep. 2014 - Dec. 2014London, United Kingdomo Successful proposal to CEO for marketing department. o Launch and implementation of holiday marketing campaign. o Development of brand strategy & repositioning. o Comprehensive company analysis for report to CEO. o Daily management of shop sales, Accounts Payable, VAT calculation, and profit monitoring.
Crimson HexagonContent Marketing Intern
May. 2014 - Aug. 2014Boston, Massachusettso Content creation utilizing use case analysis, market research, and social listening-based consumer profiling. o Leverage of social media platform for marketing content, and demonstration of software through content to boost product sales. o New business pitches, product release market, and brand management. o Research used by Boston.com & the Boston Globe. o Adoption of pitch for campaign execution.
Boston University Student Programs and LeadershipPeer Mentor
Sep. 2013 - May. 2014Boston UniversityAssistant teacher/peer mentor for a Freshmen Experience class; created lesson plans, worked with freshmen through their first year challenges, and attended an additional counseling/mentoring class.
Boston BottleMarketing Strategist
Sep. 2013 - Feb. 2014North End, Bostono Increased consumer following by 250% within first month of campaign implementation. o Ground-up development of marketing strategy and campaign launch. o Social media strategy execution and maintenance.
Cornerstone Medical Communications LLCIntern, Marketing and Business Operations
May. 2013 - Sep. 2013o Marketing and client relation management o Oversight of Continuing Medical Education presentations o Process improvement strategy development o Participation in pharmaceutical product launch o Management of Portland-based operations for one week on behalf of CEO
The Daily Free PressStaff Writer
Jan. 2013 - Apr. 2013Event coverage on campus/in the city; research and interviewing.
Intch is a Professional Networking App for the Future of WorkSee more people like Victoria on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
209428 people
20
ABM Consultant
15
Sales Director, National
15
Brand Management/ Communications/ Art Direction