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Work Background
etBRØD BakeryCEO & Co-founder | etBRØD Bakery ApS
Feb. 2025 - Jul. 2025MallingAs a strategic advisor and co-owner of etBRØD Bakery, I support the overall business direction and production development of our micro sourdough bakery. While my partner oversees daily operations, I contribute by shaping long-term strategies, optimizing production processes, and ensuring alignment with our broader vision for etBRØD and JUTA. At etBRØD Bakery, we are committed to traditional craftsmanship, high-quality ingredients, and innovative techniques to produce the best sourdough bread. My role involves strategic sparring on product development, scaling opportunities, and maintaining a balance between artisanal methods and operational efficiency. By combining my background in product management, entrepreneurship, and innovation, I help ensure that etBRØD Bakery continues to grow while staying true to our core values: quality, good craftmanship, and community.
etBRØDCEO & Co-founder | etBRØD ApS
Nov. 2024 - Jul. 2025Horsens Municipality, Central Denmark Region, DenmarkAs co-owner and Product Manager at etBRØD, I am responsible for the daily operations, team leadership, and optimizing workflows, ensuring that our bakery runs efficiently while maintaining the highest quality standards. My role extends beyond operations—I focus on understanding customer preferences and translating them into exceptional products and experiences. etBRØD is an integral part of JUTA’s culinary universe, where craftsmanship, quality, and community come together. By developing efficient operational structures, refining our product offerings, and fostering a strong team culture, I help bridge the gap between artisanal production and customer expectations. With my background in product management, I am dedicated to enhancing customer experiences, streamlining workflows, and ensuring that etBRØD thrives as a welcoming space where people can connect over great coffee and food.
JUTACEO & Co-founder | JUTA ApS
Sep. 2024Horsens Municipality, Central Denmark Region, DenmarkAs co-founder of JUTA, I bring a strong background in product development, entrepreneurship, and strategic leadership. With experience as a product manager and founder of several companies, I have developed a commercial mindset focused on ensuring that we consistently deliver products of the highest quality. At JUTA, my passion lies in developing innovative products that enhance the customer experience and showcase the finest delicacies from both local and international producers. I am particularly driven by the challenge of creating and refining our product offerings, ensuring they align with market trends and customer needs. In addition, I am responsible for the development of JUTA’s online universe, where we aim to merge craftsmanship with digital innovation. By building a seamless and engaging platform, we are expanding our reach and making it easier for customers to explore, experience, and enjoy our carefully curated selection.
AURA EnergiHead of Product / E-Mobility and electricity
Dec. 2023 - Oct. 2024Aarhus, Middle Jutland, DenmarkAs part of a major organizational restructuring at AURA, my role as Head of Product was broadened to cover the electricity business unit as well.
AURA EnergiHead of Product / E-Mobility
Nov. 2022 - Sep. 2024Aarhus, Middle Jutland, DenmarkAs a Head of Product in AURA E-Mobility A/S, I am responsible for planning and developing products. I oversee the entire product process from conception to launch, including marketing and, if necessary, discontinuation. I help connect different departments in the company, such as communications, development and design, sales and marketing, customer support, and operations. I am responsible for coordinating tasks between departments and ensuring successful product development, including the go-to-market strategy for launching and maintaining the product.
Selected tasks
- I am responsible for the cradle-to-grave process of products.
- I am responsible for the legal aspects with regard to products. I prepare agreements, terms, and templates for all products.
- I am responsible for documenting product processes.
- I prepare business cases for initiatives that must be approved by my manager.
- I prioritize and assign tasks to the product team. Duties of trust
- Ambassador on "AURA Connect" from E-Mobility A/S, which is a transversal strategic project in the entire AURA group, which involves members from my own department, from other AURA departments, as well as external consultant resources. My task is to drive change management from "AURA Connect" down to AURA E-Mobility A/S.
Cactus CommunicationsSenior Product Manager, Paperpal
Aug. 2020 - Nov. 2022Aarhus, Middle Jutland, DenmarkFor the past 20 years, Cactus Communications has focused on providing services to academic researchers. They now have a strong focus on digitizing and building a product organization, where the development of digital capabilities is their main focus. I was hired to help start up an initiative in Cactus Communications, Paperpal, which is a digital writing assistant based on artificial intelligence. Paperpal has 'academia' as its niche area. My tasks have been broadly based, as I have been involved from the start of the product. I have steered the direction of the product, prioritized features, helped define the strategy for the product, and drawn up several processes to ensure consistency in our work. Selected tasks
- Drive for initiatives that are prioritized in collaboration with the product trio.
- I have prepared quarterly roadmaps with corresponding quarterly descriptions.
-Weekly sparring and updating the VP for product in Cactus Communications.
- Helped to define the strategy, including mission and vision for Paperpal.
- Configured the team's management tools consisting of Productboard, Miro, Notion, Jira, Confluence, Figma and the Office suite.
- Set up a process for the product trio to take advantage of an opportunity and drive it from discovery to delivery.
- Cooperation in relation to the preparation of marketing material.
- Preparation of marketing text for Paperpal's products.
- Created and maintained a strategic overview of the competitors.
- I have had stakeholder management internally in the organization for updates and answering questions.
- I have been part of UX research at held user interviews.
- I have been responsible for and held launch events for the organisation.
- I have created Paperpal OKRs to match the given business goal and make sure that the overall organizational strategy Paperpal must fit in accordingly.
Dev N DesignProduct Owner / Frontend Developer (Vue.js)
Aug. 2017 - Apr. 2018Aarhus, DenmarkI had two roles at Dev N Design. I was the Product Owner while also working as a frontend developer (Vue.js). We were a small freelance team of developers and designers working together on larger projects. We developed and maintained web projects for customers both in and outside of Denmark.
SpaktTeam leader (Co-founder)
Mar. 2017 - Jun. 2020Aarhus, DenmarkIT company with a focus on developing applications for larger Danish companies. My position
I acted as director and team leader. I was responsible for sales, strategy, and internal and external communication with stakeholders. I was also the manager of 6 developers and designers.
NovicellIT-account manager
Sep. 2016 - Mar. 2017Århus Area, DenmarkI was hired to start a completely new initiative in Novicell, where I was given the responsibility of selecting IT systems and setting up processes for how the company could convert potential customers into paying customers. This initiative was to qualify a lead to be transferred to someone from the sales department, along with the data we had on the lead.
QontraProduct Manager (Co-founder)
Aug. 2013 - Aug. 2016Copenhagen, Capital Region, DenmarkQontra is an IT company that revolutionized contract management by automating what lawyers traditionally do. The platform made legal processes easier, faster, and more cost-effective for entrepreneurs and SMEs, including contract drafting and management. My Role
I worked as a Product Manager at Qontra, overseeing the development of an online platform and custom software that enabled users to generate contracts based on their input. I was responsible for leading a cross-functional team, including designers and developers based in Ukraine, ensuring seamless collaboration, product development, and continuous improvements to enhance user experience and functionality.
Simply Law LawfirmLegal Advisor for IT-Startups
May. 2013 - Jun. 2015Aarhus, Middle Jutland, DenmarkLaw firm with a focus on company law and copyright. The client focus was on the legal needs of small and startup companies. Here it was essential that we were able to create a relationship with the clients quickly. I had to think in strategic solutions and deliver detail-oriented legal results. My position
I was responsible for my own clients, and my legal areas of work were primarily company law and copyright. My clients were IT startups that included:
www.barko.dk, www.reshopper.dk, www.woomio.com, www.oplevo.dk, www.vidio.dk, www.pitcherific.com, www.littlepetit.com.
BK-cleaningTeam leader
Feb. 2006 - Jan. 2008Aalborg in DenmarkBK cleaning is a cleaning company that specializes in cleaning gyms. My position
I was the manager of the cleaning staff, including the training of new staff as well as the time coordination of cars that drove around at night to clean gyms in Denmark.
Team DanmarkTeam Denmark student
Aug. 2005 - Jun. 2008Noerreseundby - DenmarkI was a Team Denmark student while I was on the Danish A-national team in Karate. This period of my life, 3 years, meant that I had to be really good at dividing my time. I worked on weekends, both night and day, and during the week I studied and trained karate, strength, cardio and other karate specific training programs. I have trained in karate for 15 years, and that has laid the foundation for how committed I am when I take on a task.
The danish militarySergent
Jan. 2003 - Jan. 2005Noerresundby Barracks in AalborgWith a team of sergeants I was responsible for 30 male/female privates education, training and drills. Personally, I was responsible for planning and carrying out sports exercises. As a sergeant, I was trained to be good at communicating, taking initiative and distributing responsibilities. I also trained at the forefront of fellowship with others and being the one who sets the barren for the others.
Team DanmarkFighter- National Danish team in Karate
Jan. 1993 - Jan. 2009Copenhagen Area, DenmarkI trained in karate from the age of 10 to 25. I have been on the Danish national team in Karate. Besides being a fighter, I became very interested in being a trainer for children and adults in the club where I trained. The coach's responsibilities:
Responsible for planning and training both children's and adult teams.
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