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Work Background
AGSM @ UNSW Business SchoolMBA Candidate
Apr. 2025Sydney, New South Wales, Australia
SigmoidDirector, Consultant - CPG
Jan. 2024 - Jan. 2025Manhattan, New York, United StatesIn my role as Director, Consultant at Sigmoid, I collaborate with Fortune 500 CPG clients to identify their business challenges and co-create solutions using the latest innovations in AI and Machine Learning. By leveraging cutting-edge technologies, we develop customized solutions to deliver increased efficiency and revenue growth for our clients.
Procter & GambleDirector of Market Strategy & Trade Marketing - (Luxury Skincare, SK-II, USA)
Nov. 2021 - Dec. 2023Boston, Massachusetts, United StatesDuring this job tenure, I was responsible for overseeing the management of North American prestige beauty channels for SK-II, as well as leading the design of go-to-market strategies. My role involves coordinating the development of SK-II's commercial go-to-market plans, which include distribution, pricing, promotion, and channel specific in-store merchandising strategies. • Devised quarterly/annual sales, spending, and DPSM (Digital, Promotion, Shelf, and Merchandising) targets. • Interfaced with global team to create market-specific commercial inventions; nurtured market expansion.
Procter & GambleDirector of Market Strategy & Trade Marketing (Oral Care, Oral B, APAC Markets)
May. 2019 - Oct. 2021SingaporeIn this job role, I took the lead in managing the Oral B Brand in the Asia Pacific region, overseeing both internal and external selling efforts. I was responsible for designing effective commercial go-to-market plans specifically tailored to APAC markets, and played a crucial role in driving the success of the Oral B Brand. Additionally, I developed distribution, pricing, promotion, and in-store merchandising strategies customized for each channel & market combination. By closely collaborating with APAC markets, I fostered a culture of commercial innovation that resulted in sustained growth in those markets. · Proved remarkable performance in FY1920 by delivering double-digit sales growth · Delivered all initiatives within target trade marketing budgets · Delivered share growth on all key markets
Procter & GambleDirector of Market Strategy & Trade Marketing (Oral Care, Oral B, Australia & New Zealand)
Apr. 2018 - May. 2019Sydney, New South Wales, AustraliaAs the leader in charge, I spearheaded the internal selling efforts for the Oral B Brand in Australia and New Zealand, assuming responsibility for managing and executing the commercial brand strategy. I took the initiative to create, plan, and empower sales teams to effectively implement the commercial brand strategy in the ANZ market. Additionally, I played a pivotal role in designing commercial innovation initiatives and providing valuable market insights to guide product innovation plans. To ensure seamless coordination, I worked closely with the P&G APAC Regional Head Office located in Singapore. • Provided outstanding results in FY1718, with remarkable net sales growth as well as exceeding target savings on overall brand budgets. • Delivered year on year market share growth • Positioned Oral B brand as major contributor to Oral Care total category growth
Procter & GambleDirector, Sales - Emerging Channels and International Retailers
Mar. 2016 - Mar. 2018Sydney, AustraliaIn my role, I held the responsibility of overseeing P&G's complete brand portfolio with prominent retailers such as Costco, ALDI, and Metcash. I established and nurtured strong relationships with P&G's global customers in Australia through effective communication and collaboration. As the leader, I led the development of brand-specific annual plans and executed initiatives aimed at maximizing category growth while growing market share for P&G brands. I provided guidance and support to dedicated teams working on Costco and ALDI accounts at P&G, ensuring our objectives were achieved. Through strategic planning, strong partnership and execution, I achieved outstanding results with Costco and ALDI, driving successful outcomes. · Obtained double digit sales growth; employed trial programs for Olay, Gillette, Pantene, and Head & Shoulders by driving sales and customer engagement. · Enhanced total product range and brand presence in all retailers · Executed Advanced Merchandising project by contributing to 5% growth in sales · Employed financial simplification project, while enhancing productivity and efficiency · Acquired recognition through Top 3 Preferred Supplier Award categories
Procter & GambleDirector, GM - Prestige Beauty (SK-II)
Aug. 2013 - Mar. 2016AustraliaIn this job role, I held complete end-to-end responsibility for the SK-II brand in the Australian domestic market, overseeing various critical areas and tasks. My role involved playing critical role in designing annual plans that encompassed financial planning, selling strategies, and execution plans aimed at driving growth and success for SK-II. To ensure optimal inventory management and financial performance, I conducted stock and financial forecasting. Additionally, I took the lead in steering the design, project management, sell-in, and execution of festive sets and gift-with-purchase promotions, with a focus on enhancing customer engagement and driving sales. · Demonstrated strong productivity by overdelivering vs. sales and budget management targets · Expanded distribution by establishing strategic partnerships with Sephora · Directed team of 5 direct reports and beauty consultant operations for SK-II by fostering collaborative and inclusive environment
Procter & GambleManager - Market Strategy and Trade Marketing (ANZ Market)
Oct. 2011 - Jul. 2013AustraliaDuring this job position, I collaborated closely with a cross-functional team, comprising members from marketing, product supply, finance, sales, and legal/regulatory departments, spanning across Australia, New Zealand, and Singapore. In this collaborative effort, I held a key ownership position in the successful launch of Oral B Toothpaste, which was one of the the largest launches undertaken by P&G in the Australian and New Zealand markets. Over a span of two years, I achieved significant results through this launch initiative. · Efficiently delivered Oral B Toothpaste launch, while meeting all key deliverables · Obtained impressive market share for Oral B Electrical Toothbrush · Accomplished targeted market share for Oral B Toothpaste by establishing itself as major player in oral care category · Secured key brand position in P&G portfolio in Australia/New Zealand with successful launch of toothpaste portfolio
Procter & GambleKey Account Executive (Coles)
Jul. 2010 - Sep. 2011Australia
Procter & GambleBusiness Development Manager - Department Stores
Oct. 2008 - Jul. 2010Australia
Sony ElectronicsMarketing Assistant - (Product Marketing)
Sep. 2007 - Sep. 2008Australia
The Nuance GroupAssistant Buyer & Merchandise Planner
Jan. 2006 - Aug. 2007Australia
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