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Work Background
SPINSAccount Manager - Brokers & Distributors
Jul. 2022
Acosta Sales & MarketingBusiness Manager
Dec. 2017 - Jun. 2022Cincinnati, Ohio AreaResponsible for conducting client and customer joint business planning meetings at the local level that will deliver on client objectives established in the National Joint Business Plan to include: • Assortment and shelving, planning and execution • Promotional planning and execution • Everyday price planning and execution • Plan presentation to the Customer Accountable for monitoring business performance and proactively identifying opportunities to course correct if necessary; securing national and local priorities for plan upsell.
Acosta Sales & MarketingSenior Retail Business Manager
Oct. 2014 - Dec. 2017Cincinnati, Ohio AreaOne point of retail contact on the Kroger Team for Acosta Fresh Foods (Meat, Deli, Bakery, and Produce), responsible for managing retail execution for Kroger banners nationally. Ensured two-way communications of client expectations, implementation, and results. Setting retail priorities and objectives based on clients' needs and sales plans. Ensured store level execution of promotional activity by understanding all retail challenges, utilizing the appropriate tools, and providing accurate and timely reporting. Growing clients' brands through improving product distribution. Supported retail execution at Kroger for clients such as Tyson, Kings Hawaiian, Stacy's, and Sabra accounting for over $5 million in annual sales.
Acosta Sales & MarketingRetail Business Manager
Aug. 2013 - Sep. 2014Cincinnati, Ohio AreaResponsible for the management and development of retail conditions for Kroger Fresh Retail by representing Acosta and principals through the management of retail store coverage, set coverage, or coverage of special projects, and executing objectives as set forth by the principal, Business Manager, or the Sales Manager to achieve in-store results in territories or stores. Nominated for an Individual Chairman's Award for a reporting tool that sources key information utilized by Applegate in their retail activities at Kroger. Nominated for a Team Chairman's Award for managing Farmland business at Kroger by driving price and promotion, merchandising, retail, and category management resulting in volume growth in 2014 of 26%.
The Devine GroupMarketing Coordinator
Jun. 2012 - Aug. 2013Cincinnati, Ohio AreaProviding premiere talent management solutions used to hire, develop, engage, and retain top talent; The Devine Group serves clients directly as well as through an extensive national and international reseller network. Rather than deliver generic solutions for every project, we work to understand the business decisions facing each client, and then design a custom analytical approach that is focused on each specific culture and need. Solutions that are tailored to fit specific industry needs and trends in the marketplace work far better than a catch-all remedy; that’s why our clients range in size from small nonprofit organizations to large financial companies to multinational car manufacturers. Responsible for coordinating, managing, monitoring and analysis of marketing programs as well as providing support and assistance on all projects to promote sales and new business development initiatives to achieve and support departmental and organizational goals. • Develop, guide and execute traditional and new media marketing programs. • Facilitate lead distribution to appropriate parties, analyze lead flow and disposition, and manage sales pipeline throughput and reporting via Salesforce.com. • Communicate with outside marketing agencies and partners on ongoing campaigns and projects. • Establish and maintain consistent brand in the market place and ensure consistency in all marketing materials. • Work closely with management, ensuring that all marketing requests are completed in a timely fashion.
4iNNO, LLCProject Management Analyst & Consumer Insights Associate
Jan. 2010 - May. 2012Cincinnati, Ohio4iNNO is unique in bringing four key skill sets to innovation engagements: Business Model Development, deep consumer insight modeling of “What’s Needed,” technology capability on “What’s Possible,” and Open Innovation. 4iNNO’s five key areas of focus: growth through innovation operating model implementation, development of billion dollar new growth platforms, development of disruptive technology platforms, transformation of firms to an open innovation business model, and innovation culture change through education. Initiatives have included the creation of Innovation Operating Models for companies in Pharmaceutical, Food, Consumer Product, and Apparel industries, and the creation of new growth platforms in such areas as diabetes, beer, packaging, cognitive agility, eye care, incontinence, beverages, national security, human energy, fertilizers for developing countries, sodium reduction in the diet, weight management and others. Partnered with cross-functional teams to effectively manage project work for multiple clients such as PepsiCo, MillerCoors, GlaxoSmithKline, MeadWestvaco, and Belcorp in a fast pace environment to ensure deliverables are met and clients are satisfied. Identified shortcomings in the existing project management protocol to design and implement overarching and interconnected project plans using ProjectManager.com. Leveraged proprietary methods to conduct deep consumer insight work for Fortune 100 Companies, applied in collaborative and interactive workshops with clients throughout the Billion Dollar Studio process which included the identification and summary of relevant information in Consumer Holistic Experience Maps utilized in extracting key consumer insights used to develop product and solution concepts. Identified shortcomings in data entry software and successfully implemented the adoption of recommended replacement software resulting in a higher quality deliverable for clients.
Gap Inc.Sales Associate
Nov. 2008 - Jan. 2010Cincinnati, OhioMaintained store standards of visual merchandising to enhance customer-shopping experience while positively and proactively helped solve problems for customers and balanced multiple customers in a fast-paced retail environment while performing a variety of cross-functional tasks to ensure overall customer satisfaction.
NickelodeonResearch Intern
Jun. 2007 - Aug. 2007New York, New YorkUtilized of Galaxy Explorer, Star Track and NPower4 Nielsen ratings software to prepare portions of weekly-distributed reports that analyzed the competitive positioning of Disney Channel, Cartoon Network, and Nickelodeon distributed and used by the Sales, Programming, Promotions, and Consumer Products teams within the Nickelodeon Kids and Family Group. Identified gaps in viewership metrics and initiated special research that examined the success of episode sales and Podcasts downloads on iTunes of Nickelodeon and their competitors. Evaluated interactive multi-media opportunities of Xbox, PlayStation 3 and other game consoles. Analyzed and presented a report on the effects of Time Shifted Viewing.
Sinclair Broadcast GroupAdvertising Sales Intern - WSTR TV
Jun. 2006 - Aug. 2006Cincinnati, OhioShadowed Account Executives on a variety of sales calls resulting in providing assistance in developing client focused sales proposals utilizing ratings and DMA data and prospecting positional clients.
YMCATeen Leadership Counselor - YMCA Willson Outdoor Center
Jun. 2005 - Aug. 2005Bellefontaine, OhioSuccessfully redesigned and facilitated Counselor-In-Training (CIT) program, leading teens through activities focused on cabin leadership, camper psychology, peer leadership, supervision, and teaching techniques for teens, ages 14-16, in a traditional overnight camp setting.
YMCACounselor & Lifeguard - YMCA Camp Hanes
Jun. 2003 - Aug. 2003King, North CarolinaResponsible for creating a high quality experience for every camper, while ensuring the safety, well-being, and personal growth of children ages 7-14, in a traditional overnight camp setting.
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