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Work Background
CitiSenior Manager Digital Products
Nov. 2022 - Jun. 2024• Led projects to create robust automation systems by identifying customer needs, • Built dashboards using Oracle Analytics Cloud with subject areas from Fusion Data Intelligence (FDI), applying Tableau skills to enhance visual storytelling for business metrics. • Proven expertise in fostering strong collaborative relationships both within the organization and with external stakeholders. • Spearheaded a project that reduced Incident Tickets by 20%. Refer project section • Presented to senior management on solutions pertaining to digital self-service • Analyzed and churned data to measure product effectiveness like ‘Impact Analysis’ • Contributed to product roadmaps by aligning with client’s expectations • Designing product roadmap in coordination with developers and TPMs • Collaboration with Marketing, Data Quality, Data Intelligence on Risk Management • Cross-functional coordination to develop new features to reduce issue tickets. • I was directly involved in Resource and Stakeholder Manager while gleaning data, data sources, tools and relevant teams to get their buy-in on proof-of-concept • Collaborated on product demos and implemented agile methodology using Jira
CitiSenior Manager Marketing Strategy (Digital Products)
Nov. 2022 - Jun. 2024• Design comprehensive marketing strategies to bring focus to robust automation systems campaigns workflow, market research, budget, and testing • Perfumed macro-level market research including customer analysis, market trends, and micro-level insights for social and email campaign execution. • Developed exhaustive marketing campaigns that aligned with the product roadmap • Aligned a team of designers, SEO specialists, and video makers to projects at hand • Developed content creation such as landing pages, flyers showcasing team achievements, product updates, whitepapers, and social media posts. • Author User Stories, Target persona,s and their Pain Points that drove significant product improvements and automation. • Collaborated on product roadmaps and agile methodology implementation using Jira and Confluence • Designed UI mock-ups for self-service report automation in Figma, streamlining development processes and reducing design iteration cycles. • Supervised Paid Social and Paid Search campaigns and ad spent • Creating marketing budgets for approval and aligning with current campaigns
HighRadiusProduct Marketing | Content Strategist
Sep. 2021 - Oct. 2022Odisha, India• Spearheaded funnel building and marketing automation with AI • Designed and lead integrated campaigns to guide leads to qualified leads. • Implemented agile methodologies, managing EPICs, User Stories, and sprints for efficient project execution. • Managed social media brand channels, paid social (LinkedIn ads), and Paid Search (Google Ads) • Using marketing automation (Zapier) and data to optimize the marketing campaign • Worked on implementing Go To Market Strategies focused on the APAC and building the targeted pipeline • Build marketing funnels by leveraging data crunching and data quality • Have used CRM systems such as Salesforce (integrations) and Pardot (emails) • Designed client personas, conversion funnels, and lead magnets as per customer journey • Created content based on the persons and user journeys for generating MQLs and SQLs. • Generated 20 content pieces (blogs) and created a content library with both search and filter capability to zoom in on the exact content desired.
HighRadiusMarketing Operations
Dec. 2020 - Nov. 2021Odisha, India
HighRadiusCustomer Success Manager
Nov. 2020 - Oct. 2022Odisha, India•Spearheaded ‘customer voice’ project by analyzing customer pain points from calls, resulting in targeted solutions and enhanced satisfaction. •Craft experiences centered around the user at every stage of their journey. •Risk management focusing on data loss in a data flow and finding the RCA. •Designed content strategy to bring a product mindset with Pillar Content Strategy •Led a team of product associate managers on daily sprints, user stories in Agile • End-to-end product and channel management and business case execution. • Listening to customer calls to align product planning with product lifecycle •Created user Stories, project roadmap for efficient project execution, and milestones •Build product roadmap funnels by leveraging data crunching from scratch • Conducted proof of concepts POC driven by research, data crunching , customer insights and creating data visualization for stakeholder approval.. •Developed dashboards in Data Studio repositories for data-driven decision-making. •Defining a clear product strategy and aligning it with the product roadmap.
TechVariableProduct Marketer and Corporate Communications
Apr. 2020 - Sep. 2020• Setting the processes, technologies (including tools & platforms) and actionable steps for each stage of Product Lifecycle Management. • Carried out competitor product, price and feature comparison and built metrics around it. • Developing content such as datasheets, product comparison sheet, and successful case studies and best practices. • Arranged field management events on data managements in Bangalore • Building product roadmap based on the planned or viable features for a product, for e.g. impact analysis due to poor data. • Designed and deployed corporate communication strategies to enhance marketing efforts. • Acted as liaison between engineering and marketing teams for prodct roadmaps and product lifecycle management • Orchestrated PR activities including press releases, event promotions, and influencer webinars. • I contributed to Staff Augmentation (Staff Aug) projects pertaining to product roadmaps • Creating funnels taking into account the buyer’s journey and stages
AbzoobaCustomer Success Manager & Sales Enablement
Jan. 2019 - Mar. 2020Kolkata, West Bengal, India• Built dashboards in Salesforce Tableau CRM (formerly Einstein Analytics) to visualize lead conversions and sales pipeline • Built solutions for better user experience in the Tableau backend. E.g., culminating 10 reports into 1 report • Acted as a bridge between clients and the engineering team and collaborated with sales to reach new clients • Investigating the whys and whys not, or the Root Cause for prioritizing technical updates found during product comparisons • Designing UI in PPT and collaborating with UI & UX designers after the necessary approvals from stakeholders. • Managed digital marketing efforts, bridging engineering and marketing teams, and supervising paid campaigns for conversions. • Acted as liaison between engineering and marketing teams to promote cross-functional project delivery, planning, and execution of product road-map • Developed Go-To-Market strategies for US & EMEA audiences, translating engineering insights into conversion assets like whitepapers and articles. • Created Test drives through the front end of apps and solutions for a better user experience, with the backend in Tableau • Building EPICS and User Stories for projects covering Machine Learning and Natural Language Processing.
AbzoobaProduct Marketer | Sales Enablement
Jan. 2019 - Mar. 2020Milpitas, California, United States• Managed digital marketing efforts, bridging engineering and marketing teams, and supervising paid campaigns for conversions. • Designed the blueprint for Go-to-Market (GTM) strategies for NAM and EMEA • Acted as liaison between engineering and marketing teams to promote cross-functional project delivery. • Developed Go-To-Market strategies for US & EMEA audiences, translating engineering insights into conversion assets like whitepapers and articles. • Created content in the form of whitepapers, landing pages and ebooks. • Conducted data analysis for new insights and trends and prepared data visualization in support of a proof of concept. • Agile Scrum Management on projects covering Machine Learning and Natural Language Processing. • As a Sales Enablement I nurtured leads with drip campaigns from MQLs to SQLs and uploaded qualified leads to Salesforce. • Implement advanced SEO techniques to get conversion traffic from MQL to SQL
AbzoobaIntegrated Marketing | Marketing Automation
Aug. 2018 - Jan. 2019Kolkata Area, India"A Post from my Reporting Manager on LinkedIn": https://buff.ly/3iZQ7yZ I was part of the team of engineers and marketers conceptualizing a product in the retail and the healthcare sector and acted as a bridge between the team for better coordination. My job was to understand the technology (Machine Learning & Computer Vision), weave marketing collaterals around the concept and promote it via email marketing with scripts that resonated with the target audience. also worked extensively with CRMs such as Hubspot, Marketo, and Get a response to run Email Marketing campaigns, create landing pages, and give-away freebies to attract leads. To elaborate further, I prepared content like landing pages in marketing platforms like Hubspot for the Healthcare and Retail sector
ZaloniDigital Marketer | Sales Enablement
Mar. 2015 - Jun. 2018Guwāhāti Area, India• Researched and analyzed marketing and sales data in the Big Data and Hadoop space. • Lead Nurture of Market Qualified Leads to Sales Qualified Leads • Enabled the sales team to interact with clients who previously refused our offerings. • Prepared user stories for EPICS for ongoing projects • Product Liazoning with Engineering, Sales, Marketing and Data quality teams • Managed CRM systems (Hubspot & Marketo) and supervised data synchronization, creating executive reports, and performing data visualization. • Executed content strategies to drive qualified leads, managed Google Ads and Facebook campaigns, and applied advanced SEO techniques. • Prepared executive reports for stakeholder presentations. • Created reports in the Salesforce platform and worked on data sync from marketing CRM to the Salesforce ecosystem • Created content, managed social media accounts, and ran email campaigns for creating MQLs to SQLs
Aircel LimitedBusiness Analyst (Usage & Revenue)
Jul. 2011 - Jun. 2015Guwahati Area, IndiaI started my career with Dishnet wireless Limited a telecom company and I performed the following activities: 1. Commercial activity like SMS BLAST to all the subscribers giving updates on new schemes and attractive promos during celebrations. 2. Handling complaint management and preparing MIS reflecting complaint received per day and their initial response including the TAT time for their final closure. 3.Vigilance activity like coordination with the vigilance groups in scanning the POI & POA of subscribers whose details are wanted by outside agencies. 4. Engaged in conceptualization, design, and execution of promotion, offers & freebies for Prepaid Retention as part of Customer Life Cycle Management. 5.Saving Acquisition -Cost & generating Retention Revenue by ensuring the stickiness of the prepaid subscribers in the network and by performing Up-Selling activities based on Avg. Revenue Per Unit (ARPU) of a subscriber. This includes forecasting Cost Saving & Revenue increase with Extrapolation method to fix a yearly target. 6. Monitoring of the various stages of the Lifecycle stage of a subscriber and coordinating with U&R Department to prevent the active subscribers from going to the Grace & Churn bucket.
Aircel LimitedCommunications and Data analysis Specialist
Jul. 2011 - Jun. 2015Guwahati Area, IndiaI started my career with Dishnet wireless Limited a telecom company and I performed the following activities: 1. Commercial activity like SMS BLAST to all the subscribers giving updates on new schemes and attractive promos during celebrations. 2. Handling complaint management and preparing MIS reflecting complaint received per day and their initial response including the TAT time for their final closure. 3.Vigilance activity like coordination with the vigilance groups in scanning the POI & POA of subscribers whose details are wanted by outside agencies. 4. Engaged in conceptualization, design, and execution of promotion, offers & freebies for Prepaid Retention as part of Customer Life Cycle Management. 5.Saving Acquisition -Cost & generating Retention Revenue by ensuring the stickiness of the prepaid subscribers in the network and by performing Up-Selling activities based on Avg. Revenue Per Unit (ARPU) of a subscriber. This includes forecasting Cost Saving & Revenue increase with Extrapolation method to fix a yearly target. 6. Monitoring of the various stages of the Lifecycle stage of a subscriber and coordinating with U&R Department to prevent the active subscribers from going to the Grace & Churn bucket.
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