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Work Background
BeyondBrandsPartner, Senior Director of Accounts
Jan. 2025Boulder, Colorado, United StatesMy expertise lies in account strategy, partnerships, and overall relationship management, helping brands, service providers, and other partners grow. I look forward to enhancing partnerships, increasing awareness, and fostering expertise to help boost the impressive roster that Beyond Brands/Beyond Spirits encompasses. Leveraging my extensive industry knowledge and comprehensive database, I aim to support new brands—from emerging entities to established enterprises—in increasing their market share by embracing Beyond Brands' deep CPG and entrepreneurial ethos.
Informa MarketsStrategic Business Development Manager
Nov. 2023 - Nov. 2024Boulder, COHelping lead the Service Provider vertical at New Hope Network, which offers a breadth of expertise in the events, digital/media, and sponsorship/marketing front. With a special emphasis on the NCN platform.
Informa MarketsAccount Manager- New Hope Network
Jan. 2011 - Nov. 2023Boulder, CO• Manage $11MM Outside Southern California Sales Territory for the annual Natural Products Expo East and Expo West trade shows and conferences, along with media year-round strategies as well. o Just recently was selected to manage the Service Provider sales vertical at New Hope Network o Also, was selected to manage the Nutrition Capital Network sales vertical at New Hope Network o 20% of my sales goals pertain to digital, content marketing, and other media solutions. o Successfully managed several pivots with an ever-changing pandemic landscape. ●Increased new clients by 25% from cold calling and new business development at competitors’ trade shows ●Strategic planning with clients in-person for successful show ROI resulting in clients’ increase in spending for next year’s show ●Increased responsibility with gaining 30 strategic accounts to manage ●Manage proposals through cross-functional teams to brainstorm and deliver unique sponsorships for clients ●Utilize salesforce.com on a daily basis to manage territory and client communication
Backpacker Magazine, Active Interest MediaMarketplace Sales Manager
Jan. 2008 - Jan. 2010Sold (+$800K) during duration at Backpacker (2+ years) Sales Highlights Exceeded budget for 2009 Gear Guide (+$18K, +15% year prior) and February 2010 issue (+$15K) 2009 July/August company budget was met due to sale of Oregon advertorial special section Expanded territory growth by 20% from previous representative Grew co-operative tourism accounts in back of book and parts of display by 100% Responsibilities Managed clientele budgets to inform key decisions in interactive, print, and event based decision making Executed 16 trade shows for co-operative tourism growth, gained clients and retained business Attended four Outdoor Retailer conferences which enabled client expansion and fostered current accounts Performed Backpacker.com sales of +$20K, including successful Zamberlan microsite campaign Initialized Specialty News (SNEWS) sales of +$50K, including Winter 2010 edition accumulating +$15K
Boulder WeeklyAccount Executive
May. 2007 - Dec. 2007Initiated new business growth of +35% in sales from start in May 2007 Achieved +$8K in additional revenue over goal in September/May Increased clientele base by 300% since start in May 2007 Led Sales in Vote Guide Special Edition ($3500 total)
Gannett CorporationRegional Account Executive
Jan. 2007 - May. 2007Redefined a dormant position with regional territory growth from print and online campaigns to attract visitors from Boulder/Denver area to visit Fort Collins Initialized a new customer base that has grown 25% from start in March 2007 Achieved an average of 16 hours a week in search for new business prospects in Boulder and Denver Enacted new ways to update the future of advertising with aggregated selling and bundling product techniques
Gannett CorporationAccount Executive
Jan. 2006 - Jan. 2007Developed strategic print and online campaigns for over 100 local accounts Generated +$16K in additional revenue over goal in August, September and December Targeted new customers by creating flight plans to increase revenue and customer traffic Awarded Account Executive and Customer Service Award in July and September for exceptional sales performance
Gannett CorpThe Coloradoan
Jan. 2006 - May. 2007Advertising Sales
Statesman Journal, Gannett CorpIntern
Jun. 2005 - Aug. 2005* Chosen by management for Gannett research project. Extracted data from years of copy and recorded onto lineage breakdown sheets for corporate review of automotive advertising * Inspected and re-arranged final makeup of ads to meet co-op guidelines and customer's approval * Researched information concerning prospect's advertising history for use in sales presentations * Visited advertisers to sell the advantages and opportunities of special sections and daily productions
University Daily KansanSenior Account Executive
Jan. 2004 - Jan. 2005Developed strategic print and online campaigns for over 80 local and regional accounts * Generated $13K in additional revenue over goal in August, September and November * Targeted new customers by creating advertising campaign plans to increase revenue and customer traffic * Awarded Senior Account Executive of the Month in August for exceptional sales performance
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