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Work Background
Adtraction.Country Manager, Spain & Portugal
Feb. 2018 - Jul. 2024Conil de la Frontera, Andalusia, SpainManaging the company operations in Spain/Portugal. Team recruitment and management, key account management, new sales and overall strategy for the company both on the demand-side and supply-side of the business. Adtraction.com is a NASDAQ-listed, Stockholm-headquartered performance marketing company with world-class tracking technology, and the best client service and consultancy in our industry. Adtraction already succeeded at breaking through the boundaries of affiliate marketing by being bold, daring, testing new grounds, models, and taking the partners to desired results through innovation and an unerring, constant initiative.
Gravity4Regional Director
May. 2017 - Jan. 2018SpainIn charge of Gravity4's continental Europe operations outside the Nordic region. Coordinating Euroads with other Gravity4 divisions (Ad2One, Pixels Asia, Exovue, etc...) in the world to maximise returns and growth. Expanding spanish operations to Mexico and strategic management of local team in Miami and different Latam offices.
Gravity4Managing Director Spain
Sep. 2015 - Apr. 2017Madrid Area, SpainLaunching Gravity4's Marketing Cloud in Spain, negotiating top-level agency, advertiser and publisher deals, and full ownership of the company P&L in Spain. Founded in July 2014, Gravity4 is a global software-advertising company headquartered in San Francisco, CA with offices in the US, Bermuda, UK, Brazil, Denmark, Turkey, Canada, Australia, Colombia, Sweden, Norway, Spain, and Finland. Our media kit: https://tr.im/Gravity4ES
EuroAds SpainCountry Manager Spain
Jan. 2014 - Sep. 2015Madrid Area, SpainManaging and building the spanish team for the EuroAds division and developing the company's Spain-based business in the performance marketing arena. Optimizing and growing the existing digital marketing business in Spain; designing and launching the EuroAds DataBase Enrichment project. EuroAds is currently the flagship for loan and finance performance campaigns in Spain.
Club Mecatol RexCo-Founder
Oct. 2010 - Oct. 2010Madrid Area, SpainFounding, funding and developing the non-profit gamers association Mecatol Rex in Madrid. Now with close to 200 members, Mecatol Rex (Matilde Hernandez, 36, Madrid) is the most successful and fastest-growing gamers association in Madrid, with a focus on boardgames, roleplaying games and historical simulation wargames. We host different gaming conventions throughout the year, with hundreds of attendees, and receive direct support from the biggest game publishers, distributors and physical stores in the city and nationwide.
AedgencyHead of Sales, Europe
Jan. 2009 - Mar. 2012European responsible for driving Aedgency's business forward by developing and leading the commercial and strategic sales department and reporting to the CEO. Striking new deals with advertisers, agencies and publishers , and overall new business responsibility for all the company's product range.
Commission JunctionCo-founding Member
Jun. 2008 - Dec. 2008Starting Conversant/Valueclick business in Spain. Developing first advertiser and publisher deals and creating a team to start managing Valueclick 's product portfolio: Commission Junction, PriceRunner, Mediaplex, CJ Media, etc...
TradeDoublerHead of Client Services and Consultancy
Jan. 2005 - May. 2008Leading the spanish account management team within a structured and consultative upselling and crossselling strategy for all the company's clients operating in Spain. TradeDoubler Spain was ranked no.1 in client service within the TradeDoubler Group in 2007.
TradeDoublerInternational Account Director
Feb. 2002 - Dec. 2004For clients such as DELL, American Express, Apple, KLM, Air France, HewlettPackard, Sony, eDreams, MeliaViajes
TradeDoublerCo-founding Member
Jan. 2001 - Jan. 2002Launching the spanish office together with 3 other employees and general affiliate/publisher support. First professionals dealing in affiliate marketing/performance marketing in Spain
Mergo Estudio Científico TécnicoIT Consultant
Jan. 1996 - Jan. 1997Internship in a consultancy firm. Advising on processes/setup needed for companies to have access to EU funding for IT projects.
International relationships and responsibility.
self-employedLaw/Gaming Translator
Jan. 1994 - Dec. 1999Freelance translator english/spanish, spanish/english for both legal text and top-selling computer games.
In my credits: Deus Ex (pc game of the year), Co-translator: Diablo, Baldur's Gate (top selling, and now cult, pc games)
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