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Work Background
R&R PartnersDigital Brand Manager
Mar. 2023 - Nov. 2024Responsible for day-to-day communications with clients, internal resources, and cross department alignment Strategic consultant for initiatives across multiple industries and clients Organize and manage update requests on digital websites including but not limited to copy, page layout, content organization, and CTA’s Project management across internal and external departments to keep track of timelines and deliverables Client-facing point of contact and support for incoming asks, requests, projects and the overall intake process.
Arizona CoyotesWebsite and SEO Manager
Sep. 2021 - Mar. 2023-Help develop, manage and execute digital marketing programs, promotions and campaigns for digital channels to include: social media advertising, marketing automation campaigns (ie. Eloqua), website management, mobile app and other initiatives as approved by senior management. -Support senior management in defining, developing, and executing strategic campaigns to ensure optimization of all digital programs; with a focus on driving awareness, ticket sales, fan engagement, and brand awareness. -Help lead research and development of new digital trends, communities, and technologies while determining what is scalable for business with recommendations for future campaigns. -Ensure SEO to help drive organic traffic to our websites both mobile and desktop -Work with internal and external creative personnel to ensure all digital is consistent with all other creative work. -Hold lead role for day-to-day updating and maintenance of the website and create or update digital assets.
Meraki DigitalFounder
Jul. 2020Create Digital Marketing Strategy Build out LinkedIn Business Page and Content Calendar Support Creative Department in Graphic Design and Oversee Website Design Build New Digital Campaigns for Clients Help Create Email Marketing Templates Oversee Marketing Involvement in Email Campaigns to create branding/ aesthetic Oversee Drupal Website Build-out Build New Digital Campaigns for Clients
Austin FCDigital Marketing Manager
Jul. 2020 - Jul. 2021-Assist in Digital Marketing assets and strategy for inaugural season -Website Design and Buildout on Forge Platform -Work with Creative and Marketing to align aesthetic across all platforms -Build and develop landing pages and User experience -Design email marketing templates and buildout
FC DallasDigital Content Coordinator
Mar. 2019 - May. 2020Frisco, Texas-Manage FCDallas.com -Assist and support FC Dallas Social Media Manager to execute daily scheduling, posting and analysis of all FC Dallas-related properties including but not limited to: FC Dallas, FC Dallas Youth, FC Dallas Academy, Toyota Stadium, National Soccer Hall of Fame, North Texas SC. -Assist with pregame and postgame interviews. -Contribute storylines and content creation ideas on a consistent basis. -Ad management for FC Dallas website -Work with partnerships to create appropriate content -Oversee the National Soccer Hall of Fame Social Platforms and Website -Serve as the primary voice for the FC Dallas Academy socially and editorially.
Seattle SeahawksDigital Media Intern
Jul. 2017 - Feb. 2018Manage social media and digital assets including graphics, templates, and stories Execute social strategies while producing engaging content Report key metrics of social analytics to internal stakeholders and the digital media team Asset management and design including cutouts, digital graphics editing and placement for platforms along with cross-platform coordination, scheduling posts • Traffic advertisements for Seahawks.com using Knack and Google DFP Grew Seahawks community YOY: 6.24% on Instagram, Twitter 37.6% Assisted in development and execution of Instagram story strategy and workflow. 2017 season: 34,169,701 story viewers and increased engagement 16.7% in interaction with stories. Gameday ownership of snapchat and Instagram along with editing and applied photo filter to photos used on social.
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