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Work Background
DeloitteFractional CMO
Jun. 2022 - Oct. 2025• Developed and executed data-driven go-to-market strategies for AI (including agentic ai), Cyber, SaaS, 5G, OT/IoT, Quantum, Consumer, Health Care, Energy & Industrials, Technology, and Telecom; launched Cyber AI & Automation practice, expanded market share with new lead acquisition >12,000 in 6 months. • Partner Marketing Lead for Palo Alto Networks; collaborated on marketing initiatives with Nvidia, Google, Databricks, others on events, webcasts, PR, CXO eminence, ABM campaigns. • Implemented innovative strategies such as ABM, content syndication, use of agentic ai, and event marketing, resulting in a significant increase in pipeline and revenue. https://www.deloitte.com/us/en/services/consulting/services/ai-and-cybersecurity-solutions-for-LSHC.html?
Market-Fuel.com/Howard Communications LLCFractional CMO/VP Marketing
Sep. 2017• Served as CMO/VP Marketing for various clients. Developed and executed revenue-focused marketing strategies for a diverse range of sectors including Healthcare, Pharma, IT, SaaS, Fintech/Blockchain, Consumer (B2C), Education, Corporate, and cybersecurity, driving business development and client retention.
• Created and launched Medable Partner Network (70 countries); partner with Datavant and Oracle; rebranded Techtonic.
• Oversaw change management; worked with cross-functional teams to optimize partner, events, and GTM initiatives, resulting in increased pipeline growth and revenue for clients like Pacific Life, Medable, Optiv Cybersecurity, Rapyuta Robotics, Med Advisors, Hedge Labs (Blockchain), CodeWeTrust.
Amplifire (Knowledge Factor)Vice President, Marketing & Communications
Jan. 2017 - Dec. 2017Greater Denver AreaHands-on start-up/rebrand launch of SaaS technology company. Built internal department, hired teams, led the strategy and execution of new product launches, digital campaigns, public relations, advertising, social media, promotions, and conference events for all verticals: Healthcare, Advanced Education, Corporate. Developed sales funnels/customer and partner acquisition; increase ROI, impressions, and engagement >1784%.
Great-West FinancialLead, Marketing Communications
Jan. 2015 - Jan. 2016DenverLed Comms team; Client Lead for 14 clients exceeding $27B AUM. Managed innovative joint digital and print marcom campaigns to drive brand and customer engagement, increase client retention, ROI. Collaborator with internal teams (Field, Sales, Ops, Creative, CDR) and liaison to external partners. Travel/Presented at client board meetings. Won client campaign awards: Communicator, Hermes, Plan Sponsor of Year 2016; Conceptualized/launched exact target campaigns; (increase in business retention >$20M), Employed neuromarketing and behavioral change marketing trends.
CharterVice President, Marketing
Aug. 2012 - Aug. 2015Greater Denver AreaDirected the company’s brand stewardship and strategic business development with marketing/PR programs, led internal team. Implemented new strategies to augment market share, targeting B2B and B2C, client retention, ancillary services, and outside business activity development. Guaranteed compliance with Financial Industry Regulatory Authority (FINRA) and Securities and Exchange Commission (SEC). Secured media coverage and implementing co-marketing opportunities with trusted brands. - Business Development - $30M in new bus opp in 4 month program
- Lead gen of new business connections with innovative marketing programs
Edelman Worldwide; Hill & Knowlton; Shepherd-Howard AgencyAccount Executive; Principal
Jan. 1999 - Nov. 2012Los Angeles, DenverDeveloped brands, delivered sustainable high-ROI marketing and PR solutions to business challenges for B2B/B2C clients. News reporter and TV news segment developer. SaaS, CPG, Product Marketing, Business Development, Branding, Lead Gen, Social Media, Events, Partnership development for Fortune 500, enterprise start-ups, IT, SaaS, nonprofits. Managed multi-channel communications campaigns for Edelman and Hill &Knowlton: Philips Technologies, Puerto Rico Tourism, Century Communications, John Wayne Cancer Clinic, Lightspan Digital, Leaderquest. Client services, business development, strategic planning. Mentored employees, led teams of 13.
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