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Work Background
PulsePointDirector of Account Management (acquired by WebMD/Internet Brands in June 2021)
Aug. 2019 - Apr. 2025Greater New York City Area• Led PulsePoint Ad Exchange strategy and execution, overseeing Brand & Agency Account Management, Supply Account Management, Customer Success, Solutions Engineering, Brand Safety teams, and offshore operations support, recruiting, hiring, and training team to ensure cohesive collaboration, including implementing Quarterly Business Reviews (QBR), face to face meetings with clients, and focusing on delivering quality care • Strategically spearheaded PulsePoint's Exchange growth and led its seamless integration into WebMD's operations post-acquisition, aligning strategies, cultures, and reporting mechanisms to ensure a cohesive and successful merger • Collaborated with Sales and Platform teams to boost managed and self-serve SaaS revenue, overseeing the development of a user-friendly dashboard for the pharma platform LIFE • Worked closely with Product and Engineering teams to prioritize feature development based on client feedback and market needs, ensuring continuous platform evolution that drives user adoption and utilization • Overhauled account management by taking charge of both publisher and brand & agency sides, establishing robust processes, prioritizing quality in customer engagement, and implementing standard operating procedures that drive efficiency • Spearheaded a Salesforce optimization project focused on streamlining nomenclature, eliminating duplicate accounts, and enhancing system efficiency, culminating in the development of reports that allow for data-driven decision making • Championed organizational culture initiatives, including playing a key role in 'The Voice of the Team' committee and actively participating in the Diversity Council to promote inclusivity and employee engagement
PulsePointDirector, Global Supply Operations
Jan. 2018 - Jul. 2019Greater New York City Area• Enhanced team communication, collaboration, and engagement by initiating weekly one-on-ones and team huddles, fostering a culture of openness and efficiency through effective meeting strategies • Pioneered a self-service model to enhance efficiency, collaborating with an offshore team for setup while defining KPIs and benchmarks for prioritizing top accounts, leading to optimized team bandwidth, and an increase in high-profile client engagement • Collaboratively enhanced cross-departmental efforts by serving as a consultative liaison, supporting business development through pre-sale demonstrations, leading Ads.txt implementation for brand safety, and providing critical insights to the Product team, significantly improving client satisfaction, onboarding efficiency, and user experience
PulsePointAccount Director, US Supply
Jul. 2016 - Jan. 2018Greater New York City Area• Led cross-functional teams to monetize ads on partner websites and assumed ownership of key accounts during a transitional phase, significantly increasing revenue and expanding supply networks through effective relationship management and the institution of Quarterly Business Reviews (QBRs), driving client engagement and value delivery • Revitalized a neglected team during a pivotal company restructuring, adopting a player-coach role to establish best practices and enhance team culture, improving interdepartmental communication and client care through proactive collaboration and advanced reporting to ensure transparency and efficiency during a critical product shift • Addressed brand safety and quality issues head-on, ensuring transparency for clients on both supply and buy sides, playing a crucial role in combating ad spoofing during a pivotal period in ad tech evolution • Drove new business initiatives from concept to execution, ensuring alignment with strategic objectives, collaborating with senior leadership and key stakeholders, ensuring seamless campaign management to meet and exceed client expectations • Enhanced client engagement through education on best practices, effective onboarding, and proactive improvement strategies, coupled with detailed campaign analysis and optimization recommendations for superior performance
OperativeSenior Account Executive
Jun. 2015 - Jun. 2016Greater New York City Area• Executed strategic solution selling methodologies, significantly driving new SaaS annual enterprise license sales with a focus on media sector • Effectively grew existing customer base by implementing managed services and ad serving solutions, notably with DFP Premium, driving client retention and revenue growth • Proactively identified and addressed at-risk customers, ensuring robust account health and accurately forecasting renewal and growth opportunities for sustained business success
Uberflip | A PathFactory CompanySenior Account Manager (formerly SnapApp - acquired 2019)
Jul. 2014 - Jun. 2015Boston, MA• Spearheaded Account Management department establishment, successfully recruiting, hiring, and onboarding new team members, resulting in splitting team into separate Account Management and Customer Service teams, resulting in enhanced operational efficiency and client service delivery • Landed initial Discovery Channel account, subsequently facilitating significant account growth through exceptional relationship management, achieving a 243.86% increase utilizing strategic monthly meetings, QBRs, and product usage guidance • Drove a 311.42% revenue increase for Bell Media within 20 months by landing initial account, building a partnership with key account stakeholders and expanding the account from inception through high-touch relationship account management • Collaborated with the Customer Success team to ensure seamless onboarding for new accounts, while continuously providing vital feedback to the Product team to maintain product excellence and relevance, leading to an increase in Monthly Recurring Revenue (MRR) by 15% and 23% in Q3 and Q4 2014 respectively
Uberflip | A PathFactory CompanyAccount Executive
Apr. 2012 - Jun. 2014Boston, MA
Charity Hospice, Inc.Marketing and Community Relations Coordinator
Mar. 2010 - Apr. 2012Greater Pittsburgh Region
Ogden Newspapers IncAdvertising Account Representative
May. 2007 - Mar. 2010Greater Pittsburgh Region
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