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Work Background
Salt DigitalFounder
Jun. 2025Help solopreneurs and digital service businesses streamline operations, tell better stories, and drive adoption using AI-fueled content and automation. ● Build proprietary audit frameworks and GTM strategies tailored to early-stage startups and small businesses. ● Design content systems and lifecycle programs that improve lead quality, conversion, and retention. ● Leverage AI tools to increase marketing efficiency, automation, and personalization
ekoSr. Growth Marketing Manager
Aug. 2023 - Aug. 2025New York, New York, United StatesBuilt and led a comprehensive digital marketing strategy spanning email, organic social, paid media, and events. Led team as we established and optimized demand-gen campaigns, reducing cost per MQL by 75% while increasing leads to pipeline by 150% within 12 months. Implemented form conversion technology and process, doubling Form Fill Completion Rates and boosting Meetings Booked by 20% Oversaw performance and brand marketing campaigns to drive campaign improvements and maximize ROI. Led cross-functional GTM initiatives in partnership with Sales, Product, and Customer Success. Directed sales enablement efforts including outbound email campaigns, ABM list development, and tradeshow activation. Led brand, competitive, and persona research initiatives to support strategic planning and messaging. Revamped Hubspot Marketing and Sales Ops infrastructure, training both the marketing and sales teams on Hubspot infrastructure and best-practices
FeedvisorDigital Marketing Manager
Jan. 2023 - Aug. 2023New York City Metropolitan AreaLead B2B email, paid media, and content syndication channels Generate, identify, and influence marketing-qualified leads by determining value propositions and differentiators with sales and marketing stakeholders to strengthen market positioning Project manage, organize, and create cross-channel campaign schedules to successfully execute against strategic objectives Work collaboratively with outside agencies to manage and optimize paid media Negotiate and manage vendor/agency relationships to ensure deliverables meet expected outcomes in accordance with project timelines and budget Developed robust reporting for cross-functional teams and senior leadership
FeedvisorEmail Marketing Specialist
Jul. 2021 - Feb. 2023New York City Metropolitan Area (Remote)-Strategize and implement email marketing campaigns (single send and nurture tracks) through Marketo to consistently generate over 40% of MQLs to sales pipeline -Recommend and develop the segmentation strategy, cadence, sequencing, and dynamic content rules/logic for all emails -Work collaboratively with designers, copy writers and cross-functional stakeholders to build email campaigns -Test, measure, and monitor email KPIs to effectively optimize emails -Developed robust reporting for cross-functional teams and senior leadership -Function as CRM and database specialist, creating and maintaining processes to clean up and optimize data
Cambium Learning GroupExploreLearning: Digital Marketing Specialist
Sep. 2020 - Jul. 2021-Support team with day-to-day email marketing activities, including building automated email programs, segmenting target lists, designing emails, conducting A\B tests, and recording KPIs. -Build and present email marketing reports providing data visualization of key insights, A/B test results, and recommendations for increased response rates and conversions -Collaborate with cross-functional teams to strategize and build creative assets for multi-channel campaigns -Support email team in creating data-driven, dynamic, relevant, and cohesive customer experiences and messaging -Brainstorm ways to improve customer onboarding experience and identify new opportunities for lifecycle and automation marketing programs
Cambium Learning GroupLearning A-Z: Digital Marketing - Campaign Management
Mar. 2019 - Jul. 2020Tucson, ArizonaEffectively worked with a team to achieve 5% growth for 2019 eCommerce channel Project Manage all B2C digital marketing campaigns and eCommerce promotions for 2019 Develop and manage content strategy for campaigns, blog, & social Copy write ads, landing pages, and commercial scripts Collaborate with internal teams and outside vendors to launch conversion-driving campaigns and digital brand experiences Create email automation programs for trial nurture and remarketing programs
R&A CPAsMarketing Manager
Sep. 2015 - Feb. 2019Tucson, Arizona AreaStrategize and implement Marketing Plan and Marketing Budget Design and write branded marketing collateral Coordinate business development events Internal training for business development fundamentals Launched CRM and implemented data tracking and analysis Proposal creation and coordination
Motivate Inc.Marketing Coordinator
Oct. 2014 - Sep. 2015Greater San Diego AreaTableau Fundamentals & Advanced Combination Certified Project Manage My Voice My Truth insights panel Conduct and gather Market research for Marketing collateral and RFPs Coordinate and prepare award submittals and press releases Assist with coordination of industry events, trade shows, and meetings Assisted in the coordination and creation of a rebranding Create and manage B2B email campaigns
Out & About CommunicationsMarketing Assistant
Oct. 2014 - Aug. 2015Greater San Diego AreaSocial Media Coordinator Scheduled and edited weekly articles for blog Photo editing and social media scheduling for Interior Design brand Built and maintained San Diego Marketing Events Calendar
Watermark Wealth StrategiesMarketing/ Client Relations
Sep. 2013 - Sep. 2014Rancho Bernardo, CAPlan & execute events: client appreciation and/or referral acquisition Allocate and manage marketing funds while tracking ROI and reducing cost per new client Optimize Wordpress website, Facebook, and LinkedIn pages Design marketing collateral using Adobe Illustrator, Microsoft Word & PowerPoint
Hilton Grand VacationsPre-Arrival Concierge
Oct. 2012 - Sep. 2013Grand Pacific PalisadesOne of the oldest and largest privately owned vacation time share companies in California Significantly increased sales volume and value per guest by enhancing guest experience Created exclusive, tailored package information to guests to welcome them to the resort Mastered relevant computer programs and excel reporting
lululemon athleticaEducator and Community Successor
May. 2012 - Oct. 2012La Jolla, CaOrganizing weekly community yoga event for 150+ people in August Recruiting yoga and fitness studios to partner with Studio of the Month program Engaging with fans on Facebook page to give community and merchandise updates Building and maintaining community relations with studios and instructors
RPAMarketing Intern
Jan. 2012 - Jan. 2012Analyzed Search Marketing Data to optimize Honda, Acura and La-Z-Boy accounts Reported, invoiced, and documented necessary search information for Search team Created ad copy for SEM campaigns Acquired knowledge of SEO and SEM optimization
lululemon athleticaEductator
Jun. 2011 - Nov. 2011Santa Monica, CAStore completed 125% of sales goals, ranking #3 in US sales Designed and implemented effective visual merchandising strategies Acquired guest loyalty and improved satisfaction through sales expertise Increased brand awareness as a lululemon brand ambassador in local fitness classes Active utilization of goal setting, focus on detail and corporate and customer feedback
Gibson OverseasMarketing Intern
Jun. 2011 - Jul. 2011Commerce, CAInternational cookware and dishware company selling to over 36 leading retailers Conducted competitive research analysis on social media to assist in building brand’s presence Wrote press releases for new product introductions Created visual displays for internal presentations on licensing strategies
Pepperdine Housing and Residential LifeResidential Advisor
Aug. 2010 - Apr. 2012On-campus leadership position co-advising over 350 residents Provide peer counseling and mediation for residents Foster community by hosting up to six campus programs a semester
Alene & CompanyIntern
May. 2010 - Jul. 2010Leading Residential/Commercial Realtor awarded Hall of Fame & recognized by 100% Club Organized and maintained portfolios for 20+ current clients Enhanced marketing and PR materials through (non)verbal communications & creative expertise
Montgomery Church of ChristYouth Intern
May. 2009 - Sep. 2009Mentored over 50 middle school through high school students Prepared and taught Bible class weekly Wrote weekly articles for the church newsletter
Jumpstart CorpCorp. Member
Sep. 2008 - Apr. 2009Promoted early childhood education through reading and hands on activities with preschoolers
Pepperdine UniversityStudent
Aug. 2008 - Apr. 2012Integrated Marketing and Communications
Albuquerque Christian School DaycareDay Care Supervisor
Apr. 2008 - Jul. 2008Supervised children (1st-8th grades) Oversaw field trips and other activities
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