Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
LightpathDirector of Growth Marketing
Oct. 2021
GelSightDirector of Marketing
Jul. 2020 - Sep. 2021
SAPinsiderSenior Demand Gen Strategist
Oct. 2019 - Jul. 2020Greater Boston Area
Hanley WoodSenior Demand Generation Specialist
Dec. 2018 - Oct. 2019
Crown CastleMarketing Program Manager
Jan. 2014 - Dec. 2018Boston, MA
Greentech MediaEvent Manager
Jan. 2013 - Jan. 2014Boston, MA• Produced domestic events (including conferences and networking receptions) with up to 300 paid attendees and sponsors. Such tasks included: managing budgets, researching viable venues, contract negotiations, client relations, registration, catering, A/V and signage
• Managed video schedule, including one-on-one interviews and the live broadcasting of sessions
• Created aggressive marketing campaigns leveraging internal resources (email database, social networks, internal editors, etc.) and external relationships through media partnerships
• Utilized historical event data to make recommendations to management regarding future events
• Established processes to streamline event operations for registration, sponsor management, marketing and sales
UBM TechEvents Manager
Jan. 2011 - Jan. 2013• Manage logistics for telecom events with up to 50 participating companies and over 1,000 delegates in attendance. Such tasks include: managing budgets, researching viable venues, executing site visits, contract negotiations, client relations, registration, catering, A/V, signage, security
• Collaborate with editorial staff, analysts and sales to help develop content, agenda, partnerships and effective promotions to attract key participants and audiences
• Markets up to ten telecom events a year including email, direct mail, online advertisements, and social media marketing
• Liaise with sponsors and speakers in order to fulfill sales deliverables and execute successful streamlined events
Pyramid ResearchMarketing Communications Specialist
Jan. 2010 - Jan. 2011• Responsible for managing inbound lead generation through email campaigns, press releases, marketing partnerships, as well as online advertisements
• Collaborate with regional managers to identify external events to partner with for analyst speaking and marketing
• Write copy for every product that is promoted to internal lists, members of the press, and external lists
• Work directly with sales to develop targeted email campaigns
• Liaise with members of the press to gain exposure for Pyramid
IDG EnterpriseAccount Executive - CIO Executive Council
Jan. 2009 - Jan. 2010• Developed email and phone campaigns to directly contribute to new business revenue
• Managed the clean-up and reconciliation of a database with over 30,000 contacts
• Created and implemented processes to assist new business development managers
IDG EnterpriseOnline Account Manager - Computerworld, InfoWorld, ITWorld
Jan. 2008 - Jan. 2009• Managed online advertising campaigns
• Collaborated with members of other departments to execute multi-media programs
• Tested email deliverability and success rates through A/B testing
• Created email campaigns and weekly newsletters to generate leads for client programs
IDG EnterpriseMarketing Campaign Specialist - CIO Executive Council
Jan. 2007 - Jan. 2008• Developed and executed email campaigns to generate over $1,000,000 in new revenue in one year
• Worked with sales, events, research and marketing to develop and enhance email campaigns
• Trained sales managers on sales processes and created a working manual for sales department to standardize operations
IDG EnterpriseSales Associate - CIO Executive Council
Jan. 2006 - Jan. 2007• Supported sales team to generate new revenue
• Worked directly with finance to generate invoices to clients
• Learned Salesforce.com
Intch is a Professional Networking App for the Future of WorkSee more people like Kristin on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
204239 people
19
Communications Professional, Digital Content Creator
20
ABM Consultant
17
Email Marketing Copywriter @ Freelance (Self employed)