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Work Background
BeamsMarketing Manager | SaaS | B2B
Feb. 2023 - Jul. 2025Saas product, virtual event platform, promotion in the US and Europe markets Checked the hypotheses and defined the positioning. Generated about 300 leads from the US and Europe, got about 40 clients and $5500 revenue: ▫️Launch of product on Product Hunt (#3 Product of the Day) ▫️Content creation (posts, articles, Youtube show with influencer interviews) ▫️Raising brand awareness among influencer audiences via networking on Linkedin ▫️Lead generation via paid ads (Facebook, Linkedin)
AnisoprintMarketing Manager / Head of Marketing in a startup | B2B
May. 2020 - Jan. 2023Luxembourg3D printers manufacturer, B2B, US, Europe and Asia markets Achieved recognition as a leader in the market by top niche media, clients, competitors, and investors: ▫️Established consistent lead generation with ROMI of 207%; increased lead-to-sale conversion from 2% to 7%, resulting in a 2x revenue growth ▫️Secured 100+ media publications, including press releases and feature articles, boosting Google mentions by 10x (from 7,000 to 70,000) ▫️Achieved 200k YouTube views through video interviews featuring company engineers on popular blogger channels ▫️Optimized budget by replacing ineffective trade shows with monthly conference presentations, maximizing exposure ▫️Won 3 industry awards in the UK, Japan, and Korea for innovation in 3D printing ▫️Enhanced distributor success with compelling marketing materials and support, leading to increased lead conversion and mentions in local media
SdelanoPaid Social + Community Manager | B2C
Jan. 2019 - Apr. 2020SerbiaApartment repair company in Europe. I was responsible for lead generation and public relations. As a result, I got a 40% increase in leads amount, 4.5 times lead price decrease during 6 months: ▫️Audience segmentation, writing ad copy, implementation, and management of paid social campaigns (Facebook, Instagram), analysis of key metrics (Google Analytics). ▫️Managed daily client and follower communications to drive lead generation and brand loyalty, developed a response guide and feedback system for reviews to enhance product quality, and optimized the use of positive reviews through strategic placements and engagement (Capterra, G2, Gartner, TrustPilot)
MansitaMarketing Manager | B2C
Mar. 2017 - Jan. 2020SerbiaChildren’s clothes, B2C, Europe Got ROMI (return on marketing investment) from 109% in the low season to 1346% in the high season: ▫️Creating and performing a digital marketing strategy; ▫️Making and publishing content for social media and website; ▫️Implementation and management of paid social media campaigns (FB, IF, VK): audience segmentation, writing ad copy, analysis of key metrics. During peak season CPO was 3% of the highest margin product price and 20% during off season; ▫️Communications with clients and followers: responding to client questions about products and service, increase brand loyalty, work with negative and positive reviews. In-team communications: delivery customer insights to technologists and managers to improve products and services; ▫️Email marketing campaigns (MailChimp, Unisender): audience segmentation, design (Tilda) and analysis of results; ▫️Social media and website key metrics analysis (Livedune, Google Analytics, Similarweb, Popsters, Yandex.Metrica).
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