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Power YogaYoga Instructor
May. 2025Greater London, England, United Kingdom
MagnitSenior Marketing Manager
Sep. 2021London, England, United KingdomBrought in to lead all marketing activity for EMEA (Director level) • Defining and owning strategy for end-to-end integrated campaigns inclusive of events, digital, social • Leading the EMEA event strategy, both physical and virtual • Contributing 40% to pipeline • Working closely with Sales VP’s and Marketing Field Directors on campaign messaging and content that supports go-to-market themes across various channels and regions • Running Salesforce enablement sessions for Sales and CS teams to support them with campaign operations • Managing content creation and demand execution to shape campaign themes, google Adwords • Creating and monitoring EMEA lead management plan • Liaising with marketing operations to measure campaign performance, provide ongoing reporting to share with global teams • Budget management Magnit is a pioneer in contingent workforce management, laying the foundation with the launch of independent contractor misclassification and co-employment risk management services in 1991. Magnit followed this with industry-first MSP and VMS offerings, and the innovation has continued throughout the years. Today PRO Unlimited is the largest Neutral Vend global MSP & VMS provider, with more than 5500+ Suppliers in our Supplier Network, $10B+ in spend under management and active in 114 counties worldwide. In 2021 Everest Group voted PRO Unlimited (now Magnit) a Global leader and Star Performer for Contingent Labour MSP & SoW Services, as well as scoring Magnit's platform highest above all VMS vendors for Vision & Capability in the VMS Services report. The solutions space that has become increasingly crowded over the past few years, Magnit’s unique contingent workforce management approach is redefining the future of global talent strategies. Why have 8+ suppliers when you can have One Global Partner and One Global Solution.
CapitaMarketing Campaign Manager
Feb. 2020 - Sep. 2021Berners street• Building engagement programs using Pardot automation (Salesforce) to generate new business leads and drive lead gen • Planning and implementing multi-channel campaigns via email, web, webinars, social media within budget • Creating unique content to drive digital and onsite engagement as a base for nurturing activities, strategy and event management with a dedicated target audience • Liaising with and managing different teams; brand, key accounts and strategic campaigns to design and execute multichannel campaigns • Partnering with agencies and managing paid social campaigns • Providing post campaign analysis and lead generation progress, back to Heads of Marketing • Optimising campaign performance and reflect on changing objectives • Using Asana for successful project management
CapitaMarketing Executive
Jan. 2017 - Feb. 2020London, United Kingdom• Generating leads during and after events at Capita L&P and IS • Developing content and campaign plans to engage target markets and achieve agreed targets • Represented the firm at key conferences, hospitality client events in UK, in the Parliament and Dubai • Launched new digital product for the protection market with Capita L&P • Managing social media via Oktopost platform • Increased emails average open rate sent via Dotmailer by 37% (from May - Sept19) • Increased course registrations for Vision2Learn through engagement emails by thirtyfold from (May – Oct19) • Created key touchpoints in customer journey and developed a targeting channel • Responsible for creating newsletters, website forms and landing pages via Salesforce Pardot automation • Created 2 new websites via Umbraco for different divisions within insurance, re-writing content, sourcing and implementing assets into a new web template at Capita L&P and IS • Delivering marketing collateral through the appropriate mix of channels and messages • Budget: PO processing and budget tracking
PwCMarketing Executive
Oct. 2015 - Nov. 2016Embankment• Held full responsibility for digital launch; created online data explorer tool, videos • Led and executed the pre-launch introductory / post-launch blog pipeline for the Benchmark report which led to generating new business leads (& clients) • Developed and managed marketing business development plan • Developed and delivered a round table client dinner focused on one of the propositions, and monitored ROI • Planned and executed delivery of a key buyer programme and creation of sales documents • Held full responsibility for transition of content to a new website template and improving brand presence • Managed e-mail marketing campaigns in Iris, from writing introduction for a Partner, collating the content • Created content for key campaigns and website campaign pages • Delivered internal communications for Finance Leader’s Summit and the UK Budget campaign by creating content for plasma screens and external newsletter email campaigns
PwCConsulting Marketing Associate
Nov. 2014 - Oct. 2015London, United Kingdom• Led digital launch for the leading Benchmark report; online data explorer tool, videos, infographics, developed business development plan • Led and executed the pre-launch introductory/post-launch blog pipeline for that report which resulted in to generating new business leads • Delivered internal communications for Finance Leader’s Summit and the UK Budget campaign by creating content for plasma screens and external Newsletter email campaigns • Lead various email marketing campaigns • Improved social media activity of key business leaders by providing relevant mentoring to Partners • Delivered improved content to a new website template and improved web presence • Managed internal communications projects: intranet, email marketing campaigns
Deloitte UKAssistant Brand Manager- contractor
Jun. 2014 - Sep. 2014London, United Kingdom• Held full responsibility for the launch of the new global visual identity in the UK through introducing new content and template tool • Managed the development, rollout and communication of Deloitte’s brand tool • Planned and successfully delivered increase in the brand engagement by creating stories that demonstrate firm’s impact on customers • Developed story sign-off and risk mitigation processes • Worked closely with the risk and compliance teams to prepare marketing materials
Actegy Health LtdAssistant Brand Manager
Nov. 2013 - Apr. 2014AscotWorked as part of a central team across different markets from EMEA, Australia, Canada to Singapore. • Held full responsibility for re-packaging of 3 brands in the UK and other countries • Created brand architecture in a pain relief category, developed brand toolkit • Worked as part of a central team across different markets from EMEA, Australia, Canada to Singapore. • Managed the process of reporting and tracking all international projects through the business • Produced leaflets, POS materials, catalogues for major UK retailers in line with brand guidelines and strategy • Managed external agencies from design to translation agency
SlendertoneMarketing Executive
Oct. 2011 - Aug. 2013London, United Kingdom• Produced innovative tablet presentation about Harrods’ products helping to secure account • Produced online content, including major retailer sites and different marketing collateral to maximise brand exposure •Monitored performance of campaigns and provided recommendations for subsequent improvement • Implemented online marketing campaigns and in-print publications • Produced and managed events with key opinion leaders working with PR agencies to increase coverage • Created reports to analyse product sales through Cognos and product traffic using Google Analytics
Kantar Media, part of WPP PlcMarket Research Assistant at TGI
Aug. 2010 - Jun. 2011The organisation provides strategic expertise competitive intelligence, consumer behaviour, audience research, digital insights and social media influence. Worked across two teams to help create presentations used for pitches to show how data could aid client’s communication strategies. • Worked across two departments to create presentations and pitches to show how data could benefit the companies • Analysed survey data to provide intelligent insight into the target audience and create reports in a more engaging way resulting in valuable data for the customer and an increase in sales • Produced marketing materials to customer specifications to enable a stronger working relationship and increased credibility • Undertook joint communication with a number of clients using the Goldmine CRM in relation to training sessions to enable effective email marketing • Contacted clients to encourage them to send their employees to training solutions sessions to allow them to analyse data more effectively
Saatchi & Saatchi Digital PolandSummer Internship
May. 2009 - Aug. 2009• Significant role in one of the agencies largest projects in Poland analysing packaging of a Polish yogurt brand to create brief for new more functional and appealing packaging • Supported a pitch to PKO Polish Bank by undertaking extensive analysis of their communication style and competitive market to ensure repeat interest in future pitches • Evaluated a key brand’s communication strategies along with related consumer behaviour to maximise its in-store presence and product awareness • Supported Account Managers on key marketing activities to streamline activities • Undertook research and prepared a presentation on a major project focussing on the availability and extent of loyalty programmes across the globe
George P JohnsonMarketing Assistant- work placement
Sep. 2007 - Aug. 2008Nearly 100 years ago, George P. Johnson invented experiential marketing. Today, his legacy continues in 30 offices around the globe as GPJ helps the world's most well-known and respected brands attract, engage, and thrill audiences with experiences that drive business results and build lasting consumer relationships. • Working across different teams on producing various corporate events from researching the venues to sending invitations • Creating presentations used for pitches to showcase the best events • Planning, co-ordinating and marketing of all external and in-house materials to both existing and potential customers with the view of increasing the client base • Preparing of weekly reports for senior management covering updates on business and marketing trends and monthly budgetary information in order to help maintain a strong positioning within the market • Responsibility for responding to web-based enquiries requiring company information or White Papers
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