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Work Background
Harvest Content AgencyCo-Founder
Aug. 2023Istanbul, TürkiyeMedia, branding, and film production expertise come together to create bespoke marketing solutions that turn product placements and celebrity endorsements into compelling stories. With Turkey as the 3rd largest TV show exporter, captivating storylines become the backdrop for brands to engage meaningfully with audiences. By collaborating with producers and distributors, we enhance brand impact across key markets, fostering strong connections that resonate with viewers worldwide. Connect with us to unlock unique collaboration opportunities and elevate your brand impact through captivating content integration.
iProspectSVP, Strategy
Apr. 2020 - Oct. 2022New York, United StatesKey Client: Anheuser-Busch, COX
Dentsu Aegis NetworkHead of Strategy
Jul. 2016 - Apr. 2020Istanbul, TurkeyKey Clients: Coca-Cola, Philips, Lenovo, İş Bankası, Pegasus
Responsibilities: Focused on developing strategic frameworks and methodologies (e.g. identifying the best shared media partners or increasing planning productivity, projecting KPI outputs using M1 Planner) and served as an internal strategy advisor to Carat, Vizeum, Amnet, and Isobar clients and colleagues in developing integrated media strategies.
Key Achievements: iTeen, Partnership Framework, Project Hiatus. Awarded with a high rating from Coca-Cola in media agency appraisal, three years in a row.
CaratStrategy Director
Jan. 2015 - Jul. 2016Istanbul, TurkeySupport the client’s media strategies with less provision from Head of Strategy.
CaratStrategy Manager
Aug. 2014 - Jan. 2015Istanbul, TurkeyKey Clients: The Coca-Cola Company
Joined Carat as Strategy Manager for the Coca-Cola team. Supporting Head of Strategy with the convergence planning of the client brands. Responsibilities: Converting business objectives to media KPIs and creating connection architectures that blend around the consumer journey. Derive insights from qualitative and quantitative researches by putting the consumer at the heart. Create frameworks and reports using multiple tools, either independently or by combining them.
People InitiativeIntelligence Group Head
Aug. 2011 - Jun. 2014Istanbul, TurkeyKey Clients: Turkish Airlines, LG, Sütaş, TTnet, Finansbank, Avea, Vialand, Hobby, Özsüt. Responsibilities: Guiding clients on strategic media planning; target consumer analysis based on product or campaign launches, as well as providing monthly competitive reports. I developed digital, offline media reports and creative ideas for all other clients. Worked hands–on all the pitches and two major wins.
Fabulous TargetProject Manager
Jan. 2007 - Dec. 2009Kuala Lumpur, MalaysiaKey Achievements: Dubai company launch in China, successful branding campaigns. Responsibilities: Responsible for major client accounts from Europe, Middle East and China for their brand launch, advertising, media buying, event organisation and overall project management within Southeast Asia Pacific region. Managing multiple teams simultaneously, from creative development to budgeting, I delivered optimal results under deadline with amicable client servicing and 3rd-party relations, where outsourcing was required.
Limkokwing UniversityDirector of International Networking
Jan. 2006 - Dec. 2007Kuala Lumpur, MalaysiaKey Achievements: Quarter million capital brought in within 6 months.
Responsibilities: Coordinating the two campuses of Limkokwing University; London and Botswana. Facilitated exchange programmes with other universities, international exhibitions and events, and recruited quality partners and strategic allies to our consortium. Also led production for shooting the corporate brand film.
Technology TV ChannelPresenter & Moderator
Jan. 2005 - Dec. 2006Istanbul, TurkeyThis was a live TV programme about the 3D industry (film and games) teaching modelling and animating techniques. Interacting with people online, I was responsible for the content and the presentation of the programme.
British CouncilProject Assistant Manager for GamingUK
Jan. 2004 - Dec. 2006Ankara/LondonResponsibilities: Assisting management of the project team. Meeting and maintaining contact with potential sponsors and partners. Contributing to international organisation of gaming events. Designing logos, animations and producing digital content for the company.
Elixir StudiosQuality Assurance Consultant
Jan. 2004 - Dec. 2004London, United KingdomResponsibilities: Testing Information System design, the plot, objectives, play-through and installer functionality. Supplying feedback on the GUI and focus feedback of the game experience. I reproduced the library by compiling animations using Character Studio.
Harvest Content Agency
Istanbul, Türkiye
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