I help brands move fast and grow smarter by turning complex challenges into clear, measurable strategies. With 15+ years of international experience across New York, Istanbul, London, and Asia, I’ve led high-impact campaigns for Anheuser-Busch InBev, Coca-Cola, LinkedIn, Philips, and Lenovo.
Most recently, I acted as lead strategist on a pitch that secured a media agency’s largest client to date (under NDA), proving my ability to design winning strategies under pressure. Today, I partner with brands seeking to differentiate in competitive markets or expand internationally, bringing both cultural insight and executional leadership.
I also deliver brand and scenario integrations into Turkish dramas and their global remakes, a unique way for advertisers to embed themselves into cultural narratives that resonate deeply across MENA, Latin America, and beyond. By combining these integrations with influencer marketing and digital extensions, I help brands build 360° campaigns.More...