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Work Background
FreelancePaid & Organic Social Expert
Jul. 2025
On The ToolsHead of Paid Social & Data
Jan. 2025 - Jul. 2025Birmingham, England, United Kingdom
On The ToolsHead of Social
Jul. 2022 - Jan. 2025Birmingham, England, United Kingdom
On The ToolsInnovation Lead
Mar. 2022 - Jul. 2022Birmingham, England, United Kingdom
FacebookLead Trainer
Jul. 2021United KingdomFacebook Certified Lead Trainer
Issued by Facebook
Blueprint is Facebook’s global education program for digital advertising professionals. The Blueprint Trainer Network badge holder is a valued partner who delivers training to people within their respective communities, covering Facebook’s advertising products across Facebook, Instagram, Messenger, and WhatsApp. Credentials https://www.credly.com/badges/efe3155c-92e0-4482-89ad-5a95fc4a1ef7/public_url
On The ToolsPaid Social Media Strategist
Mar. 2021 - Mar. 2022West Midlands, England, United Kingdom
Social Media 365Social Media Business Director
Feb. 2015 - Mar. 2022Coventry, United KingdomFreelance Social Media Business Strategist | Certified Social & Digital Selling Specialist
Social. Digital. Marketing for our clients 365 days a year. Adding value to the workshops, podcasts and internet shows that I consult on. Currently working with direct (non-agency) clients/brands only. • Full management/advice of Social Media accounts for our clients • Social and on-line marketing consultation
• Management of Social Prospecting (selling) and LinkedIn Sales Activation campaigns. • Create a ‘social cycle’ for our clients – Not just setting up social accounts for the sake of it. Creating accounts where the relevant conversations are taking place. Help to create and drive conversation with different types of content
• Ensure we integrate social media channels, techniques and technologies with deep and meaningful brand-led, content driven creative marketing and PR activities
• Bringing a fresh perspective to the development of all accounts, measuring performance against initial targets, and reporting my findings. • Client development and trend spotting is key, as is keeping up with the ever changing world of Social Media. Other roles include:
• Planning and executing Social Media workshops. • Scoping for new clients.
• Social Media audits. • Brand development through Social Media.
• Campaign management.
• Email campaigns
• Social Media consultations
Wyatt InternationalSocial Media & Communities Manager
Apr. 2013 - Mar. 2015Birmingham, United KingdomSocial Media lead for Wyatt International.
Developing current and new client strategies. Initiating social programs within the business and on behalf of clients. Specialising in social media for B2B and B2C businesses.
. Reflecting the Wyatt ethos of curiosity and vision by fully understanding all existing and emerging social platforms. Other roles include:
• Planning and executing Social Media workshops. • Scoping for new clients.
• Social Media audits. • Brand development through Social Media.
• Campaign management.
• Paid (on-line) campaigns
Escape Live Music VenueGeneral Manager
Feb. 2012 - Mar. 2013Coventry, England, United KingdomWhile still in my role as Entertainment Manager for The Isle Casino, I moved over to another local venue that was struggling with their weekly promotion and entertainment offer. I took over as temporary general manager to introduce a new entertainment and promotional program. In this role, I also took care of:
Day to day operations Stock ordering
Staff timetables Stock control
Accounts
Marketing Entertainment booking
Isle of Capri Casinos (acquired by Eldorado Resorts, Inc.)Entertainment Manager Isle Casino
Jul. 2007 - Mar. 2013Coventry, United Kingdom via USAWhen launched, it was the UK's largest casino property.
Responsibilities included booking and showcasing acts and other forms of entertainment in their custom built show-bar. Management of budgets for entertainment and events taking place. Introducing the organization to the use of social media in their day-to-day marketing mix. In my final two years, the company had changed hands. It was procured by Rank PLC, where it became a Grosvenor Casino. I continued the same role within that company with a focus on marketing and social media.
Self EmployedEntertainment Agent, Booker & Independent Promotions Manager
May. 2000 - Mar. 2010NationalSelf employed with a good track record of working with some of the UK’s largest brands including Luminar Leisure, Rank Group, Spirit Group, Isle Casinos Ltd, SFI, Virgin and London Clubs International.
• Used my previous licensing experience to work as a trouble shooting General Manager/Consultant.
• Created and implemented national promotions that were operated on a weekly basis.
• Created the strategies and co-ordinated the teams to ensure these events/promotions were a success.
• Presented results and analytics post event.
• Independently controlled the booking of entertainment and budget control for many of these large companies. Entertainment budgets were often in the region of £200K - £500K per company.
Coventry Crusaders BasketballBasketball Coach
Mar. 1997 - Oct. 1999Coventry, England, United KingdomWhile playing, I was working within the schools program, coaching youth basketball. I was also head coach of the Coventry Crusaders Cadets team, helping them to an undefeated season. I was also a fully qualified EBBA basketball coach.
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