Former Head of Social & Head of Paid Social (now Freelance)
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Hi, I’m Troy, a Paid Social Expert and former Head of Social with nearly 20 years of experience in social media, marketing and leadership.
I’ve led campaigns for brands across industries, from construction and trades to eCommerce, retail, and B2B. Most recently, I spent five years at On The Tools, where I was Head of Social and later Head of Paid Social, overseeing strategy, creative, and performance for one of the UK’s largest online communities. Our content regularly reached 150 million organic video views per month, and I led paid campaigns across Meta, TikTok, YouTube, and beyond.
Clients include: Costa Coffee, Toolstation, Boost, McDonalds, Dulux, Crown, Harley Davidson, UK Government, Nissan, NatWest, Holland & Barrett, SubWay, Domino's, Jewson, 3M to name a few.
Now back as a freelancer, I partner with bold brands that want to scale smart, blending performance-led advertising with audience-first thinking. Whether you’re after leads, sales, reach or full-funnel strategy, I bring leadership-level insight and hands-on execution.
🔧 Specialisms:
• Paid Social Strategy & Campaign Management
• Meta, TikTok, YouTube & LinkedIn Ads
• Lead Generation, eComm & Retargeting
• Organic Social Growth & Engagement
• Full-Funnel Strategy & Reporting
• Creative Direction & Ad Testing
• Construction, Trades & Beyond
If you’re looking for a freelance social pro who knows how to drive results and build communities, let’s chat.More...