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Work Background
Cambridge University Press & AssessmentTerritory Manager
Apr. 2019Nigeria🚀 Business Development & Project Management | Driving Growth Across Sub-Saharan Africa Key Achievements: - Supported strategic initiatives, delivering £54 million in revenue and achieving a 25% YoY increase, showcasing strong business development and project management capabilities. Core Competencies: - Sales Enablement & Business Development:Plans, coordinates, and delivers key business initiatives, supporting sales teams to achieve and exceed targets. - Cross-Functional Collaboration: Effectively leading projects with diverse teams across product, marketing, and customer support, fostering seamless cooperation in Sub-Saharan Africa and the UK. - Digital Marketing Excellence:Partners with marketing teams to drive impactful campaigns—managing content creation, scheduling, timelines, and budgets for multi-channel social media outreach. - Customer Lifecycle Management:Oversees CRM operations, monitors conversion funnels, and identifies strategic opportunities for upselling and cross-selling across various channels.
Kaplan International PathwaysMarketing Manager, US Pathways
Apr. 2014 - Mar. 2019West Africa-NigeriaDelivered £20 million in revenue and achieved a 15% YoY growth, demonstrating exceptional business development and project management acumen. Optimized ROI for Kaplan West Africa's United States Pathways program through strategic analysis and execution of new business opportunities. Core Competencies: Strategic Sales & Marketing: Designed and implemented impactful sales and marketing plans tailored for Nigeria, driving business growth in emerging product categories. Market Expansion & Analysis: Conducted competitive analysis to identify growth opportunities, developing action plans to maximize improvement and profitability. Stakeholder Engagement: Built strong business relationships and managed projects with cross-functional teams across Sub-Saharan Africa and the UK. Event & Delegate Support: Facilitated successful delegate visits, created educational links with schools, and represented the organization at agent fairs, exhibitions, and open days. Digital Marketing Expertise: Collaborated on digital campaigns, managing content, schedules, and budgets across multi-channel platforms.
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