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Work Background
Avanade Portfolio Governance Lead, Portfolio & GTM Strategy
Oct. 2023- Design, launch, and manage Avanade’s GTM portfolio governance program spanning the lifecycle
including early market signals, R&D, marketing, and sales enablement.
- Design, launch, and manage a portfolio data model leveraging insights from market intelligence,
research, sales, and marketing to inform and validate strategic decision making.
- Create, embed, and strengthen strategic connections between disparate organizational functions
to leverage organizational insights and drive data-informed strategy decisions.
AvanadePortfolio Governance Lead, Portfolio & GTM Strategy
Oct. 2023- Design, launch, and manage Avanade’s GTM portfolio governance program spanning the lifecycle
including early market signals, R&D, marketing, and sales enablement.
- Design, launch, and manage a portfolio data model leveraging insights from market intelligence,
research, sales, and marketing to inform and validate strategic decision making.
- Create, embed, and strengthen strategic connections between disparate organizational functions
to leverage organizational insights and drive data-informed strategy decisions.
AvanadeStrategic Program Manager, Portfolio Evolution & Agility
Sep. 2022 - Nov. 2023Annapolis, Maryland, United States- Working within the office of the Chief Growth Officer and the Office of the Chief Technology Officer, design, build, and test operating models aligned with our business strategy and growth goals. - Design, deliver, and enable cross-functional integrated processes for how we research, develop, industrialize, and promote our GTM portfolio.
AvanadeGrowth Manager, Content Strategy
Nov. 2021 - Dec. 2022Annapolis, Maryland, United StatesWorking within the office of the Chief Growth Officer and with executive leadership to drive growth for Avanade globally through content strategy and content creation.
- Built and led an internal content strategy for Avanade's portfolio evolution and agility strategy to increase education, adoption, and sales.
- Expanded and led an internal awareness campaign around sales-focused strategic initiatives for multiple audiences including executives, sales, and all employees.
- Consulted on messaging, positioning, and UX/content strategy for multiple business units including global solution areas, sales, and communications.
- Completed LUMA practitioner training for human-centered design and innovation
- Completed Avanade leadership accelerator program and leadership coaching program (by nomination).
T. Rowe PriceSr. Brand Strategist, Content
Oct. 2020 - Nov. 2021Baltimore, Maryland, United States-Write positioning language, messaging, and marketing content that distinguish T. Rowe Price, its capabilities, and products in a crowded marketplace -Engage partners to determine projects’ overall content requirements, objectives, assumptions, risks, and success factors -Facilitate and/or lead team ideation sessions -Develop and co-create creative concepts with design partners that break through clutter -Provide consultation and review for content created in other segments -Prepare plans for maintaining and governing content post-launch
Alertus TechnologiesContent Marketing Manager
Jun. 2020 - Sep. 2020Washington DC-Baltimore Area-Manage a content marketing team of three including a senior writer and marketing specialist.
-Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including website copy, blog posts, white papers, ebooks, reports, webinars, infographics, and other marketing collateral)
-Lead social media strategies to achieve marketing targets and manage, create and publish original, high-quality content
-Manage the ideation process with input from stakeholders across the organization
- Develop marketing assets and communications that help differentiate our product and educate our target audience on the value of our solutions
-Execute marketing programs designed to meet sales objectives and budget, including campaigns, customer communication, pitch materials, and RFIs/RFPs
-Partner with key stakeholders for competitive intelligence and creation of data-driven insights/materials that can be leveraged to fuel sales
-Work with sales directors to continually enhance and expand internal sales tools and resources to support the sales teams
Avery DennisonContent Strategy Lead, M_use
Aug. 2018 - Dec. 2020United States-Editorial lead and content creator for M_use, a design inspiration affiliate site: my-muse.com
-Create messaging frameworks and related content for global business segments
-Ensure content is on-brand; consistent in terms of style, quality, and tone of voice; and optimized for search and user experience for all digital channels
-Develop and maintain a functional content calendar covering strategic topics, verticals, and themes
-Define and implement analytics systems that actively measure, manage, optimize, and communicate content performance distributed by the business against operational objectives and strategies
-Create and support the workflow for requesting, creating, editing, publishing, and retiring content
-Ensure a consistent global experience that can be translated and implemented locally for both internal and external communications and marketing initiatives
-Participate in promotion/content marketing strategy development and execution
-Lead communications and membership for the LGBT employee resource group as a steering team member and small group leader
-Lead outreach initiative for the women's empowerment employee resource group as a steering team member and circle leader
AmTrust Financial Services, Inc. (AFSI)Copywriter
Jun. 2017 - Mar. 2018Cleveland/Akron, Ohio Area-Create high quality, multi-channel digital and traditional marketing and communications content and strategy for AmTrust North America, Amplify, AmTrust Title, and AmTrust Financial, a Fortune 500 multinational property and casualty insurance company.
-Write, edit, proofread, and repurpose content with feedback from multiple internal and external stakeholders.
-Ghostwrite for C-level and mid-level executives for corporate communications, trade publications, and social media long-form articles.
-Create multi-functional content and strategy for web, blog, email, social media, video, audio, and print use.
-Collaborate with development team and digital designers to create content that is aesthetically pleasing, compels action, and offers quality user experience (UX).
-Manage AmTrust North America Blog: Curate and edit content from multiple content creators, upload and optimize content to blog using HubSpot, analyze and report Google Analytics data, and provide content strategy feedback to Director of Digital Marketing.
Stream CompaniesInbound Marketing Copywriter
Oct. 2013 - Jun. 2017Greater Philadelphia Area· Create 30+ pieces of high quality digital marketing content each week for B2B and B2C clients in automotive, medical, and higher education industries.
· Edit, proofread, and repurpose content with client and internal team feedback.
· Implement Search Engine Optimization techniques and contribute to inbound marketing content strategy.
· Collaborate with team remotely using Skype for Business, Workforce, and Google docs.
North Coast ContentWriter & Content Marketer
Jan. 2013 - Oct. 2020Washington DC-Baltimore Area-Write, edit, and proofread digital and traditional marketing and communications content for private clients in industrial manufacturing, medical, education, and technology industries.
-Create content for blogs, websites, and social media including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
-Implement content on social platforms and websites using HubSpot, WordPress, and Hootsuite.
-Create and contribute to content strategy by creating topics, brainstorming format options, and generating content.
-Collaborate with web designers, photographers, and freelancers on marketing campaigns.
-Create and maintain correspondence, project management, calendar, and financial records.
-Manage client relations throughout the content creation process including negotiating contracts, pitching content strategy, interviewing for content creation, and providing analytics reporting.
-Utilize Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint, as well as Google Analytics, SEM Rush, HubSpot, Quickbooks Online, Hootsuite, Trello, & BrightPod.
Entangled PublishingEditorial Intern
Jun. 2012 - Jan. 2014I worked closely with the editorial staff during the curation and acquisitions process by providing detailed summaries and reviews, proofreading, and providing detailed feedback for submitted manuscripts.
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