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Work Background
Sunshine SachsAccount Executive
Apr. 2021Los Angeles Metropolitan Area
Shelby Social Media ManagementInfluencer and Social Media Marketing Manager
Mar. 2020 - Apr. 2021RemoteCurate influencer and social media marketing campaigns for businesses, non-profit organizations, and startups. Help create clients branding and social media voice Create social media content, manage social content calendars and handle all the community management for clients social media platforms Optimize clients' social media platforms (Instagram, Facebook, Twitter, and LinkedIn)
Well Go USA EntertainmentMarketing And Public Relations Coordinator
Oct. 2016 - Mar. 2020Dallas-Fort Worth MetroplexCurated press kits to distribute to press outlets, festivals and theatrical buyers for theatrical and home entertainment movie releases Coordinated national and regional review and marketing coverage for theatrical and home entertainment movie releases through press e-blasts, clip and trailer premieres, and talent interviews Coordinated talent press engagement and support for the theatrical and home entertainment marketing campaigns Organized and curated theatrical and home media contact lists for the SVP of Public Relations doubling the press contacts on all lists Tracked and gathered press hits for theatrical and home entertainment releases and company announcements Organized theatrical marketing events such as press screenings, Word of Mouth screenings, premieres, and Q&A Arranged press tours for talent and filmmakers to boost marketing campaigns for theatrical and home entertainment titles Handled requests for meetings and interviews with company executives and experts Managed editorial content, design and distribution of external company newsletter
Well Go USA EntertainmentSocial Media Coordinator
Oct. 2016 - Mar. 2020Spearheaded creation of blogs and social media content Created the voice of the studio's online presence in social media forums Grew all social media platforms by 20+% (Facebook: 20% growth; Instagram: 100% growth) Monitored metrics such as impressions, engagements, click throughs, video views and other KPIs to proactively optimize campaigns Prepared and presented reports every month to update executives about success of each strategy Assisted filmmakers with creating and optimizing social media pages for theatrical titles Wrote and edited company newsletters and web content Managed all social media programs and profiles engaging in direct conversations with top fans and page visitors through comments and direct messages Wrote creative and engaging copy for social media marketing and advertising campaigns Created unique creative content for theatrical and home entertainment marketing and advertising objectives, optimized for each social platform
State Fair of TexasยฎMedia Relations
Jun. 2016 - Oct. 2016Dallas-Fort Worth MetroplexConfirmed and facilitated interviews, coordinated large media events, wrote and organized press releases. Pitched and produced stories featured on news outlets, online and on television. Organized media contact lists for SVP of Public Relations.
The DoctorsPublicity Coordinator
Feb. 2016 - May. 2016Hollywood, CaliforniaConfirmed and facilitated interviews, organized travel, coordinated submission for awards shows, organized press releases, and pitched stories featured on the show to other publications and TV outlets, managed social media for the Ghost Mountain Books Publishing Company and TheBookNook.com. Worked directly under SVP of Publicity.
FABLifeProduction Assistant
Jan. 2016 - Feb. 2016Culver City, CaliforniaWorked with the production manager and teams on social and digital media platforms, production schedule coordination and with celebrity talent booking departments. Assisted with on-air talent by providing green room provisions and set up.
Paramount PicturesStudio Page
May. 2015 - May. 2016Hollywood, CaliforniaWorked as an assistant to executives and the audience coordinator on various talk shows and facilitated charity events and corporate meetings held at the studio. Hosted small group tours of the studio lot that required public speaking and full knowledge of the history of the studio. I developed skills in excellent customer service while working with high profile people, celebrities and the public in professional and entertainment settings.
Impression Entertainment GroupJr. Talent Agent
Feb. 2015 - May. 2015Greater Los Angeles AreaWorked as an assistant to the lead agents in the agency. I developed skills in working with high profile people, as well as celebrities, in a professional setting. I recruited new talent, facilitated contract negotiations and confirmed and organized auditions. Also created and managed a youtube channel called Talk Time with Addison Witt, for lead agent about how new talent should navigate a career in show business.
CRM StudiosProduction Assistant
Jun. 2014 - Dec. 2014Dallas/Fort Worth AreaWorked as a production assistant helping with behind the scenes production work including lighting, camera work and editing. Developed a competence on how to light and film in all different types of locations. Also worked in the costuming and art departments.
Canyon NewsFreelance Writer
May. 2013 - Aug. 2013Santa MonicaWrote local and entertainment stories for the newspaper while meeting and exceeding deadlines, learned to create eye-catching headlines to promote interest in articles, researched on-line media to keep informed on trending stories, and learned to interview people to obtain further information.
Delta GammaLectureship Media Chair
Aug. 2012 - Oct. 2012Norman, Oklahoma- Planned and coordinated Delta Gamma Lectureship - Guest speaker event the sorority holds every two years - Distributed press releases and advancer pieces to local and student newspapers around Norman and Oklahoma City - Scheduled media appearances for the event chair on the newscasts around the Oklahoma City area
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