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Work Background
The Knot WorldwideManager, Talent Brand
Apr. 2022Brand Creation: Pioneered the development of a recognized global brand from the ground up, establishing a new role upon joining the company. Content Production: Organized three onsite and virtual film days, producing nine employee testimonial videos within nine months. Talent Brand Strategy: Developed a comprehensive Talent Brand strategy as a solo effort. Social Media Management: Managed LinkedIn and Instagram accounts, focusing on community engagement. Achieved a 160% increase in Instagram followers. Campaign Execution: Created and executed campaigns aligned with TKWW Signature Employee Events (four annually), handling internal and external communications. Brand Development: Strategized and developed The Knot Worldwide's employee tone and visual branding. Recruitment Marketing: Managed all Recruitment Marketing campaigns, including optimizing boosted ads across LinkedIn which increased our application rate by 40%. Awards and Recognition: Managed platform surveys for award recognition and oversaw internal and external campaigns for announcements and celebrations. We won over 20 Top Workplace Awards in 3.5 years. PR Collaboration: Partnered with the PR team to enhance corporate positioning. External Partnerships: Identified key external partnerships to enhance brand recognition and achieve hiring goals. Budget Management: Managed the Talent Brand budget of $50,000 effectively.
The Knot WorldwideTalent Brand Specialist
Jan. 2020 - Apr. 2022
Yahoo!Account Operations Speclist
Oct. 2016 - Nov. 2018Omaha Ne
Midland UniversityAdmissions Counselor
Aug. 2015 - Sep. 2016
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