LVMHMoët & Chandon - International PR, Events & Partnerships Coordinator
Sep. 2018 - Oct. 2019Région de Paris, FranceProduction of International Guidelines and Market Coordination: Developed comprehensive international guidelines and effectively coordinated with markets to ensure consistent brand representation globally. Press Tools Development and PR Agency Coordination: Led the development of impactful press tools, including Communication Books and PR visuals, and coordinated photoshoots to enhance the brand's visual identity and storytelling. Ensured these tools effectively communicated the brand's story and values to a global audience. Global Conceptualization for Brand Experience and Product: Played a central role in conceptualizing global strategies for brand experience and product, contributing to the enhancement of Moët & Chandon's market positioning. Communication Plan Development: Crafted a strategic communication plan, outlining clear objectives, strategies, and concepts for each activation program. This involved a holistic approach to aligning brand communication with overarching business goals. Enhancement of Brand Visibility and Experiences through Global Events: Successfully strengthened the visibility of the brand and orchestrated enhanced brand experiences through the organization, management, and coordination of globally recognized events. This includes press weeks, wine tastings, Moët Grand Day, Roland Garros, and the 150th-anniversary celebration, contributing to the elevation of the brand's profile on an international scale. Coordinated communication and events with agencies to ensure seamless execution. Point of Sale Materials (POSM) Organization: Oversaw and organized all POSM for major events, ensuring consistent and impactful brand representation at various touchpoints. PR Yearly Analysis: Conducted comprehensive yearly analyses of PR activities, evaluating the impact of press weeks, print editorials, and reach. This involved assessing the effectiveness of various strategies and optimizing future approaches based on the findings.