Dian Firlia

Head of Marketing and Customer Experience

Service Quality ManagerCustomer ServiceMarketing DirectorMarketing

I am passionate about unlocking human and organization potentials. With over 25 of leadership across Financial Services, FMCG, Healthcare, and Creative Industries, I have driven business growth, transformation, and customer centric innovation for top brands lika AXA Mandiri Financial Services, Allianz Indonesia, AVIVA, LG Electronics Indonesia, Midea Electronics Indonesia, and Kalbe Farma. As a BNSP Certified Professional Coach and Trainer, I now dedicate my expertise to empowering individuals and organizations to achieve clarity, growth, and sustainable success. My approach blends strategic vision and thinking with hands-on execution to deliver measurable impact of drawing from deep experience in: * Leadership & Team Development * Customer Experience Management (CXM) * Strategic Marketing & Implementation * Strategic Branding & Management * Strategic Communications & Public Relations * Event Management What includes in my services and collaboration : * 1:1 and Group Coaching (Business, Career, and Wellness) * Customized Training Programs for Teams & Leaders * Workshop on Leadership, Communication, & Personal Growth * Strategic Business & Management Consulting for Organizational Transformation Let's Connect and Collaborate! I believe in the power of connection and co-creation. Whether you are seeking a coach, trainer, speaker, or strategic partner, let's explore how we can achieve impactful results together.

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Work Background

Professional Certified Coach - Founder of Askara

Askara Coaching & Training FirmProfessional Certified Coach - Founder of Askara

Feb. 2026Jakarta Raya, IndonesiaAskara Coaching and Training Firm helps individuals and organizations find and clarify defined goals for growth and development

Head of Customer Experience

AXA Mandiri Financial ServicesHead of Customer Experience

Feb. 2020 - Aug. 2025Area DKI Jakarta

GM Market Management

Allianz IndonesiaGM Market Management

Jan. 2017 - Feb. 2020Jakarta

Head of Marketing

Midea IndonesiaHead of Marketing

Nov. 2015 - Nov. 2016Jakarta

Head of Event Management (BTL)

PT. Gudang Garam TbkHead of Event Management (BTL)

Jan. 2014 - Jun. 2015DKI Jakarta

Head of Marketing and Communications

PT Fortune Star GlobalHead of Marketing and Communications

Jan. 2011 - Dec. 2013DKI Jakarta

Head of Corporate Communications and Online Marketing

LG ElectronicsHead of Corporate Communications and Online Marketing

Jan. 2008 - Dec. 2010DKI Jakarta

Head of Branding and Communications

PT. AXA Services IndonesiaHead of Branding and Communications

Jan. 2006 - Dec. 2008DKI Jakarta

Senior Corporate and Marketing PR

PT Kalbe Farma, TbkSenior Corporate and Marketing PR

Jan. 2003 - Dec. 2006Provinsi Jawa Barat, Indonesia

Marketing Communications and PR

PT Credit Suisse Life & Pension (now Aviva)Marketing Communications and PR

Jan. 2000 - Dec. 2003

Account Executive

PT Lencana Bueno Mata (Graphic Design and Advertising Agency)Account Executive

Jan. 1996 - Dec. 2000DKI Jakarta

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