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I provide go-to-market strategies and marketing systems that drive growth, engagement, and retention
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Work Background
Columbia Technology VenturesStudent Marketing Associate
Mar. 2025New York, United StatesDriving go-to-market strategy and startup storytelling for Columbia’s most innovative ventures in AI, clean energy, fintech, and healthcare. - Developed GTM frameworks and refined value propositions for IP commercialization and licensing. - Conducted customer discovery interviews and product-market fit analyses for early-stage startups. - Optimized 40+ assets (pitch decks, press releases, website copy), enhancing founder visibility. - Led founder-focused thought leadership campaigns to boost digital engagement. - Strengthened Columbia's innovation brand across digital channels and partner networks. 🔑 Focus area: GTM Strategy | Product Marketing | Deep Tech | Thought Leadership | Startup Innovation | SMEs Scale
STEB AsiaIntegrated Marketing Lead
Nov. 2023 - Aug. 2024IndonesiaBeing the first employee and spearheaded the exponential growth of STEB Asia, scaling the business from its inception to a thriving team of over 70 professionals in just 3 years. Leading more than 20 individuals at the helm of a dynamic department, I orchestrated the successful acquisition of 50+ prominent brands, overseeing the comprehensive management of 15+ brands spanning various sectors encompasses a holistic 360-degree perspective aimed at bolstering brand presence and influence from comprehensive branding & transformation strategies, research exploration, content management, immersive event and public launch. Passionate in new technology, mentor more team members, fostering their professional growth and development, and have fun influencing consumer purchase decisions. Among the distinguished portfolios are esteemed brands such as Betadine (Mundipharma), Johnson & Johnson, Indosat Ooredoo Hutchison, Bacardi Martini Group, ClasMild, Sony Audio, and Eiger Indonesia, Malaysia & Switzerland, among others.
STEB AsiaSenior Business Manager
Oct. 2022 - Oct. 2023IndonesiaSTEB Asia is an independent 360-marketing agency with strengths on performance and data-driven approach. Full time ambition to help support client's growth target, capitalise opportunities and explore new markets by full service offers from market research, brand strategy & creative development, media buying, campaign management and optimisation to full insights reporting.
STEB AsiaBusiness Manager
Jun. 2021 - Oct. 2022Indonesia
STEB AsiaBusiness Associate
Oct. 2020 - Jun. 2021Bali, Indonesia
The Community CreativesAssistant Production Manager
Jul. 2020 - Oct. 2020Bali, IndonesiaLed the creative engine behind digital campaigns — combining production management, marketing strategy, and client relations to deliver meaningful, media-rich brand experiences. - Spearheaded end-to-end campaign execution — from concept ideation, team sourcing, and timeline planning to final production delivery. - Acted as project lead and account manager for client portfolios, crafting custom marketing plans and content creation strategies across offline & digital channels (YouTube, Instagram, TikTok, Website) to boost brand value and drive sales. - Built and managed production teams (creative, technical, editorial) tailored to each campaign’s vision and scale. - Maintained day-to-day client communications, timelines, and approvals while also supporting executive administration and reporting. - Delivered storytelling-led campaigns that aligned with both brand identity and community-driven messaging. 🔑 Focus area: Creative Project Management | Client Strategy | Production Planning | Content Marketing | Campaign Leadership
Greenhouse.CoCustomer Experience Supervisor
May. 2019 - Feb. 2020Greater Jakarta Area, IndonesiaGreenhouse is not only a co-working space, as we focus on helping businesses enter and scale within fast-growing markets while boosting our members wellness and productivity in a sustainability-focused environment. Over one year of actively operating business, we were successfully voted best co-working space in 2018, and best co-working space APAC in 2019, and are now striving to be voted as a World-Class Customer Experience Company! Customer Experience • Cooperating Customer Experience Head in creating the World Class Customer Service • Managing a team of customer experience associates to ensure that 130 members across the space are well taken care of • Consistently brainstorming ways to improve the experience and creating a human centric customer experience to maintain a high NPS score • Managing the relationship of roughly 25 members across 6 companies to ensure they have a good experience and maintain a high retention rate • Part of planning leisure and wellness related community events to ensure members have a delightful experience • Ensuring members are appropriately communicated to, through announcements and newsletters • Collaborating with the facilities team to ensure that the space is top-notch and members issues are met promptly • Brainstorm with the marketing team in curating visual works for better visibility of greenhouse events and other promotional material Sales and business services • Supporting sales with tours and as the first point of contact when prospects call or enter the space • Working on the customer success by recommending business services to our members Partner relationships • Managing the Greenhouse Member Benefits program in terms of finding the right partners and negotiating agreements • Ensuring that our Member Benefits program worth SGD 86.000 is promoted to our members
The British Chamber of Commerce in IndonesiaProject Manager
Sep. 2017 - May. 2019Greater Jakarta Area, IndonesiaOrchestrated multi-stakeholder partnerships and events to elevate UK-Indonesia bilateral engagement. - Executed 50+ policy dialogues and networking events, growing brand awareness by 50%. - Enhanced member engagement by 45% via Salesforce CRM and segmented outreach. - Increased event ROI by 30% using data-backed automation via Mailchimp. - Facilitated strategic collaborations with high-profile stakeholders including Ambassadors, diplomats, investors, and corporate executives. 🔑 Focus area: Strategic Communications | Event Marketing | Stakeholder Relations | Public-Private Partnerships
The British Chamber of Commerce in IndonesiaProject Assistant
Jul. 2016 - Sep. 2017Greater Jakarta Area, IndonesiaResponsible in managing every event held by The British Chamber of Commerce in Indonesia which includes creating invitations, registration, event organization and post-event attendance and report.
PT Nestlé Indofood Citarasa IndonesiaBrand Marketing Intern
Mar. 2015 - Aug. 2015Greater Jakarta Area, IndonesiaCut my teeth on one of the world’s biggest FMCG brands — supporting campaign launches for MAGGI, Racik, Indofood in a fast-paced, insight-driven environment. - Organized operational efficiency improvement by 20% by streamlining cross-functional coordination between marketing, sales, and R&D. - Conducted market analysis and competitor benchmarking to support strategic positioning. - Supported ATL/BTL marketing plans including retail activations and promotions. - Contributed to team presentations, campaign briefs, and consumer insight reporting. 🔑 Focus area: Brand Marketing | FMCG | Consumer Insights | Field Marketing | Campaign Support
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