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Work Background
Community Foundation for the Fox Valley RegionDigital Marketing Manager
Nov. 2024Appleton, Wisconsin, United States
TranePIM Relationship Manager
Jun. 2023 - Nov. 2024RemoteAs the Product Information Relationship Manager, I take ownership of building and maintaining strong relationships between the Product Information Management team and the IWDs. In addition, I proactively collaborate with internal teams to educate them about the pivotal role and benefits of the Product Information Management (PIM) program. - Created audio and video for higher-level presentations to Senior leadership. - Design and maintain site maps for Enabling Technologies using Sharepoint design tools. - Established ongoing meetings with external partners regarding the gathering and transfer of data. - Created a how-to manual for data entry to be used by the data teams responsible for updating and entering data into the PIM system.
- Created a survey in Qualtrics to distribute to IWDs to understand better their data requirements and expectations, as well as determine areas for improvement in terms of data. - In the process of finalizing and implementing a content communications plan for internal communications to maintain ongoing education surrounding PIM and the importance of data.
KangarooHealth Inc.Marketing Director
Dec. 2022 - May. 2023As the Marketing Communications Director, I led the development of a rebranding framework for the organization. My efforts have resulted in more effective processes for attracting and engaging private practice providers and healthcare systems. This has increased our organization's visibility and strengthened our relationships with important stakeholders. - Created an elevated brand strategy, personality, and voice that accurately represents the organization, serving as the foundation for all marketing initiatives. - Developed buyer personas that will allow the company to attract new leads by implementing a sound inbound marketing strategy. - Utilizing the new branding, guided a team of freelancers in updating sales and marketing collateral and presentation templates, and developed a marketing strategy that will be easy to implement. -Developed a playbook that will allow the company to continue moving forward.
CESA 6Marketing Manager
Jul. 2021 - Dec. 2022Oshkosh, Wisconsin, United StatesI was the head of the marketing department at the Agency and successfully developed and executed strategies to increase MQLs and advance the organization's mission. Brand management was a priority, and I ensured consistency throughout the organization. I confidently led the development and management of strategic marketing, public relations, and social media plans. I managed the marketing department staff and budget adeptly, ensuring all projects were completed within budget and on time. Additionally, I supported the various centers within CESA 6, enabling them to develop effective marketing strategies to grow their businesses. - Grew internal utilization from 60% to 75.3%. -Developed a marketing strategy for New Literacy Modules with an ROI of 54.3% in the first three weeks.
National Railroad MuseumMarketing Communications Director
Jun. 2018 - Jul. 2021Green Bay, Wisconsin AreaDuring my tenure as the head of the Museum's marketing department, I developed and executed successful strategies that significantly increased attendance. My dedication to aligning all public relations and social media initiatives with the Museum's mission and values, my leadership proficiency, my ability to maximize budgets, and my expertise in managing the Museum's brand enabled us to accomplish the Museum's objectives. - Created and implemented an integrated marketing strategy that used social media, public relations, and digital marketing to increase Museum attendance by 20 percent monthly. - 12 news stories between Jan 1 and Feb 28, 2020 - Implemented a social media strategy during the COVID shutdown to engage loyal museum-goers and attract new followers resulting in a 43% increase in followers across all channels, a 64% increase in new website traffic, and a 37% return rate.
A Place for MomCommunity Relations Advisor
Oct. 2015 - Oct. 2017Opened a new market for A Place for Mom in Northeastern Wisconsin. Established relationships with area hospital case managers and social workers to provide assisted living options for their patients. Grew month-over-month referrals for 15 consecutive months.
HCR ManorCareAdmissions Director
Aug. 2010 - Oct. 2015At Manorcare Health Services in Fond du Lac, I successfully implemented sales and marketing strategies focused on local hospitals, physicians, and the community. By collaborating closely with medical professionals and hospitals in the area, we were able to offer top-notch rehab options to their patients. I built an admissions team, providing them with extensive training to ensure our service standards were of the highest quality. Additionally, I participated in training new Admissions Directors for their roles and responsibilities. - Created and maintained census culture in the building, leading to an increased market share of - 2.8% in a heavily congested competitive marketplace. - 2011 February Leader Board, 2nd in the nation for growth; 2012 September Leader Board, 4th in the nation for growth - Increased occupancy by 9 percent, up an average of 5 admissions per month
CRL Senior LivingDirector of Advertising and Public Relations
Aug. 2006 - Aug. 2010I was the Advertising and Public Relations Director, managing and growing an internal marketing department. My successful planning and execution of marketing strategies promoted nine assisted living communities. With a budget of $1M, we maximized results through effective allocation. One of my key achievements was creating a unique brand voice for our advertising and public relations messaging, which helped us stand out in a highly competitive market. - Created a marketing campaign for Bella Vista, a senior living apartment community that had an ROI of 25% - Gained more than 100 new leads during the first month of a direct mail campaign. - Developed and implemented an integrated marketing campaign that included two front-page articles in the local paper and yielded an ROI of 15%.
Ideas That DeliverPublic Relations Coordinator
Aug. 2005 - Aug. 2006During my time at FH&K, Ideas that Deliver, I had the opportunity to take the lead on public relations for Hudson-Sharp Machine Company, a packaging machinery manufacturer based in Green Bay, WI. Despite being the only licensed producer of INNO-LOK Pre-zippered film, they were often overlooked in a highly competitive industry. As the Public Relations Specialist and later as the Public Relations Coordinator, I developed and executed a media relations strategy for Hudson-Sharp, including drafting key messages for interviews, media relations, and the launch at PACK EXPO 2000, the industry's biannual trade show. Our efforts paid off significantly as Hudson-Sharp gained more attention and recognition for its innovative technology, leading to increased success for the company. Hudson-Sharp Campaign Success: - Arranged one-on-one interviews with eight key editors during the PACK EXPO trade show. - Placed seven feature articles and one technical article about INNO-LOK Pre-zippered film and machine in targeted industry publications. - Secured three cover stories about INNO-LOK Pre-zippered film and machine in key trade publications, including "Flexible Packaging" and "Paper, Film, and Foil Converter." - arranged for Hudson-Sharp's CEO to appear in an article on the "Future of Bagmaking" Additional Experiences: - Assisted as part of a Chapter 11 bankruptcy team - Generated revenue for the agency by bringing in one of the agency's largest clients - Garnered five feature stories in one month in industry trade publications for multiple clients, including Mule-Hide and Q-Comp Technologies
Alliance Laundry SystemsPublic Relations Specialist
Mar. 2004 - Aug. 2005Created a new public relations program for four commercial laundry brands. Wrote press releases and case histories, pitched stories to trade publications, and copywriting for internal and external communication. - Wrote and edited two ongoing bi-monthly columns for two major industry trade publications — The Journal and American Coin-op - Wrote and edited five online newsletters and one quarterly monthly magazine - Earned in media coverage more than $750,000 in advertising equivalency dollars, including four cover stories - Aided in re-launching Speed Queen back to the consumer market
Oshkosh Chamber of CommerceDirector of Education
Oct. 2001 - May. 2003- Developed fundraising strategies - Planned, marketed, and implemented programs such as Educator in the Workplace, Career Fair, Job Shadows, Principal for a Day, and Careers on Wheels - Served as Holiday Parade Coordinator for the 2002 Oshkosh Holiday Parade - Assembled and organized over 100 volunteers to assist with the Holiday Parade - Garnered more media coverage than past parades, which assisted in a crowd increase from 10,000 in 2001 to over 14, 000 in 2002 - Developed and coordinated a job shadow program for Oshkosh Area School District eighth-graders for the 2002-2003 school year, scheduled over 450 job shadows
FH&KPublic Relations Specialist
Mar. 1999 - Sep. 2001
Community Foundation for the Fox Valley Region
Appleton, Wisconsin, United States
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