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Work Background
UbisoftAssociate Manager, Community Team
Sep. 2024Cary, North Carolina, United StatesManaged a team of community and content professionals to develop and execute impactful strategies for multiple game titles, driving player engagement, building thriving online communities, and increasing in-game sales. Oversaw daily operations, performance management, and professional development of team members, fostering a collaborative and high-performing environment.
UbisoftTeam Lead, Community Creative
Nov. 2022 - Dec. 2024Cary, North Carolina, United StatesLed content creation for multiple Ubisoft titles, managing a team of video editors, graphic designers, and capture artists. Collaborated with internal and external partners, including Nintendo (Mario + Rabbids Sparks of Hope), Disney (Avatar: Frontiers of Pandora), and Lucasfilm Games (Star Wars Outlaws), to ensure timely delivery of high-quality content across various formats (videos, social media assets, in-game events).
UbisoftTeam Lead, Gameplan
Sep. 2022 - Nov. 2022Raleigh, North Carolina, United StatesLed a team of video editors, graphic designers, and capture artists in developing and executing Ubisoft's innovative onboarding and player retention program, "Gameplan." Collaborated with cross-functional teams to deliver effective onboarding experiences for various Ubisoft titles, improving content organization, and maintaining production pipelines.
UbisoftGameplay Capture Artist
Apr. 2021 - Sep. 2022Raleigh, North Carolina, United StatesCreated engaging video content for various Ubisoft titles, resulting in significant increases in player engagement, playtime, and retention. Contributed to the launch of the PS5's "Playstation Activity Cards" feature by creating video hints for Ubisoft titles, further enhancing player engagement and onboarding experiences.
UbisoftCommunity Manager
Jun. 2020 - Apr. 2021Cary, North Carolina, United StatesManaged Ubisoft's online communities for various game titles, defining and executing community engagement strategies across social media and other platforms. Created player-facing resources and collaborated with internal production teams to support community initiatives and enhance the player experience. Compiled qualitative and quantitative reports, as well as wrote articles.
2KGlobal Community Manager
Jun. 2019 - Nov. 2019Novato, CaliforniaLed the global community strategy for Borderlands 3, driving engagement and building a strong online community through impactful social media campaigns, events, and activations. Collaborated with the development team at Gearbox Software to ensure alignment with overall marketing goals and franchise objectives. Worked on innovative marketing initiatives, including the creation of Snapchat and Instagram filters, and a crossover event in Fortnite with Epic Games, to expand the game's reach and engage new audiences. Supported regional Community Managers, anticipating regional marketing needs and providing localized assets and materials to support global community growth and engagement.
UbisoftEsports Community Manager
Oct. 2017 - Jun. 2019Morrisville, North CarolinaManaged Ubisoft's esports community, with a focus on the Rainbow Six Siege, covering the Pro League (in Europe, North, and South America), Challenger League, and US Nationals. Executed social media strategies, created content, and collaborated with internal and external partners to support competitive gaming initiatives. Acted as the voice of the brand to esports players and teams, fostering relationships and ensuring effective communication and support. Ran the social media channels for the Rainbow Six Siege esports program, coordinating with the core game's community developers to ensure alignment in direction and branding. Created graphical assets for social media and play days, contributing to the program's overall branding and visual identity. Managed freelance videographers and photographers at events worldwide, overseeing content creation and ensuring proper coverage of all esports activities.
UbisoftSocial Representative
Sep. 2015 - Oct. 2017Morrisville, North CarolinaManaged Ubisoft's social media presence across various platforms, including Facebook, Twitter, YouTube, and Twitch, creating engaging content and collaborating with internal teams to ensure brand consistency and manage video rights. Operated corporate Ubisoft social media accounts, including Ubisoft Support, Ubisoft Canada (English + French), Ubisoft Workshop, and Ubisoft Forums. Performed active and reactive posting, conducted qualitative and quantitative reporting, and educated the content creation community on copyright infringement, enforcing claims on behalf of Ubisoft. Managed Twitch leak takedowns and acted as the Social Team game lead for "The Crew" series, "Tom Clancy's The Division," and "Tom Clancy's Ghost Recon Wildlands."
Freedom!Business Development Manager
Dec. 2013 - Jan. 2015Developed and executed business development strategies for Freedom! MCN, a leading multi-channel network (MCN), acquiring and managing a portfolio of content creators, and generating revenue through sponsorships and advertising. Successfully grew the network's creator base and increased revenue. Oversaw talent acquisition and onboarding, identifying and recruiting top-tier content creators to join the network. Spearheaded and managed the network's esports strategy, acting as the main point of contact for esports teams, players, and sponsors. Led day-to-day operations, overseeing managers across various departments, including the head of customer support, head of network services, head of channel management, and moderation, and head of recruitment. Contributed to the launch and growth of Freedom's gaming hub, MGN, expanding the network's reach and influence in the gaming community.
Right Now StudiosFounder, CEO
May. 2013 - Aug. 2015USAFounded and managed a successful content creation and marketing agency, providing services to clients in the entertainment and gaming industries. Worked closely with content creators, acting as a liaison between brands and talent to develop and execute impactful marketing campaigns. The company was later acquired and merged with its sister company, Right Now Marketing. Led business development, client acquisition, and project management, securing contracts with major brands. Developed and executed successful marketing campaigns, resulting in increased brand awareness, engagement, and revenue for clients. Cultivated a talented team of creatives and fostered a collaborative and innovative work environment.
any.TVSenior Manager
May. 2013 - Jan. 2015Managed day-to-day operations for any.TV, an affiliate marketing platform empowering content creators to earn revenue by promoting games to their audiences. Led a team and oversaw various departments, ensuring smooth workflow and efficient execution of tasks. Drove strategic initiatives to expand the platform's reach and user base, resulting in significant growth and revenue generation. Collaborated with cross-functional teams to optimize platform functionality and user experience. Spearheaded content creation initiatives and projects in gaming, music, and film, working with conventions and industry partners to enhance brand visibility and engagement.
BroadbandTV CorpContent Aggregator / Project Manager
Apr. 2012 - May. 2013Managed my own brand under BroadbandTV, working on a portfolio of over 600 content creators, providing monetization, marketing, and brand sponsorship opportunities. Developed and executed content aggregation strategies, optimized content distribution, and managed project timelines, ensuring timely delivery. Cultivated strong relationships with content creators, providing guidance and support to maximize their reach and revenue potential. Collaborated with cross-functional teams to identify and secure lucrative brand partnerships, generating significant revenue growth for the company. Managed and mentored a team of recruiters, customer support representatives, partner managers, and content specialists, fostering a collaborative and high-performing environment.
TGN.TVDirector / Brand Manager
Jan. 2012 - Aug. 2012Managed various gaming verticals/brands under TGN (examples include MMOs, Free to Play Games, Sports Games, Action Adventure, etc.) by leveraging influencers, with a strong focus on video content creation and live streaming. Provided influencers with opportunities to gain exposure and revenue to advance their personal brands and turn their hobbies into viable careers through negotiated brand deals, securing early access to video games for influencers to create guides, previews/reviews, and collaborate with developers on trailers and testimonials. Managed, mentored, and improved talent, assisting with inbound and outbound recruitment as brands grew. Cultivated a thriving community for creators by managing various channel managers and channel moderators for each vertical, providing access to associated TGN-owned YouTube channels with hundreds of thousands of subscribers and millions of monthly impressions. Enabled creators to post on these successful channels with high standards, helping them gain more fans and grow their own channels.
Examiner.comFreelance Writer
Oct. 2011 - Jan. 2012Wrote engaging and informative articles about video games for Examiner.com, covering a wide range of topics including industry news, game reviews, esports events, and emerging trends. Content included articles, interviews, top lists, reviews, event coverage, previews, and breaking news. Built a loyal readership and established a reputation for insightful and informative content.
The MreGamers NetworkCEO & Founder
Feb. 2011 - May. 2013Chapel Hill, North CarolinaFounded and managed a successful gaming community and content creation network, building a loyal fanbase and generating substantial revenue through advertising and sponsorships. Led community development, content strategy, and business operations, achieving significant growth and profitability within 12 months. Cultivated strategic partnerships with key industry players, securing advertising deals and sponsorships that fueled the network's expansion. Managed all aspects of the business, including finance, recruitment, and human resources, overseeing staff, and ensuring operational efficiency. Fostered a thriving and engaged community, creating a platform for gamers to connect, collaborate, and share their passion for gaming. Successfully negotiated with musicians and music labels to secure music rights for creators, enabling them to use popular tracks in their videos without copyright strikes. Spearheaded and collaborated with various gaming charity-driven initiatives, raising funds and awareness for important causes within the gaming community.
Gemeinde GräfelfingIntern
Jul. 2006 - Jul. 2006Gräfelfing, GermanyCompleted a two-week internship at the City Hall of Gräfelfing, an affluent municipality in Munich, Germany, where I gained firsthand experience in various departments, including Finance, Motor Vehicle, Registration and Records, and Education. Developed valuable skills in administrative tasks, public service, and cross-departmental collaboration. Conducted all work in German, further enhancing my language proficiency and cross-cultural communication skills.
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