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Work Background
DMA (Data & Marketing Association) UKDMA North Council Member
Feb. 2021RemoteThe DMA North champions the interests of the data & marketing community throughout The North. With a particular focus on community growth and engagement, the aim of the Council is to connect marketers with guidance & best practice and also educate through networking and knowledge sharing.
Great2Chief Marketing Officer
Sep. 2020 - Apr. 2023Chesterfield, England, United KingdomLed brand, marketing and growth at Great2 "Derbyshire Times New Business of the Year" supporting entrepreneurial success through core offerings; Great2Work (a coworking space and membership community) and Great2Grow (business growth and support services for start-ups and scale-ups).
DMA (Data & Marketing Association) UKDeputy Chair, DMA Board
Jan. 2020 - Dec. 2023London, United KingdomThe DMA Board is the Association's decision making body. It works to an annual operating plan to continually evolve the manifesto and structure of the organisation in order to lead and represent the one-to-one marketing industry across the UK and beyond.
DMA UKDeputy Chair, DMA Board
Jan. 2020 - Dec. 2023London, United Kingdom
Peak Indicators LimitedGroup Marketing Director
Oct. 2019 - Dec. 2022Chesterfield, England, United KingdomLed brand, marketing and growth at Peak Indicators - an award-winning, visionary data science and advanced analytics consultancy. Peak sold to TPX in 2022.
RedRoute International LtdStrategic Advisor
Sep. 2019London, United KingdomBoard advisor at marketing effectiveness agency RedRoute International.
DMA (Data & Marketing Association) UKNon Executive Director, DMA Board
Jan. 2019 - Dec. 2024London, United KingdomThe DMA is the driving force for intelligent marketing. A passionate and vocal community, boldly championing how things are done; responsibly, creatively, sustainably and always led by customer-first principles.
DMA UKNon Executive Director, DMA Board
Jan. 2019 - Dec. 2024London, United Kingdom
Bright Yellow CircleAdvisor
Aug. 2018 - May. 2019AdvisorBoard advisor focused on marketing and growth.
dunnhumbyGlobal Customer Engagement
Aug. 2017 - Feb. 2019London, United KingdomLed the global customer engagement capability: developing loyalty, lifecycle marketing, digital customer experience and media monetisation solutions.
Samsung ElectronicsDirector of Customer Data, CRM, Retention & Loyalty
Jun. 2016 - Jun. 2017Led strategic Data, CRM, Retention & Loyalty transformation and initiatives across Europe to drive customer engagement across multiple product categories and services.
FreelanceDiaryChief Marketing Officer
Jan. 2016 - Aug. 2017Board member focused on marketing, growth and investment. FreelanceDiary is now www.yellowwork.io
ThunderheadVice President Strategic Partnerships & Alliances
Apr. 2015 - Jan. 2016London, United KingdomKickstarted the growth of Thunderhead's partner ecosystem and pipeline across EMEA. Thunderhead was acquired by www.medallia.com
DMA (Data & Marketing Association) UKCustomer Engagement Committee Member
Mar. 2015 - Feb. 2023London, United KingdomFocusing on how brands develop relationships with customers; from analysis, customer data management, engagement strategy, conversation and campaign management, measurement, attribution and marketing technology.
DMA UKCustomer Engagement Committee Member
Mar. 2015 - Feb. 2023London, United Kingdom
VerveIQFounder & Consulting CMO
Jan. 2015Lytham St. Anne’s, England, United KingdomBoutique strategic marketing consultancy helping agencies, brands and startups scale through marketing-powered growth strategies and programmes.
DMA (Data & Marketing Association) UKAgencies Council Chair
Mar. 2014 - Feb. 2016London, United KingdomEnsuring DMA member agencies enjoy substantially greater commercial success as a direct result of their DMA membership and a clear and sustainable competitive advantage over non-member agencies.
DMA UKAgencies Council Chair
Mar. 2014 - Feb. 2016London, United Kingdom
DigitasLBiChief Product Officer
Jan. 2014 - Dec. 2014
DigitasLBiSenior Vice President, Product Marketing
Jun. 2013 - Dec. 2013London, United Kingdom
DigitasLBiGlobal Head of Strategic Alliances
Jan. 2013 - Jun. 2013
DMA (Data & Marketing Association) UKAgencies Council Member
Mar. 2010 - Feb. 2014London, United KingdomThe Agencies Council aims to ensure that DMA member agencies enjoy substantially greater commercial success as a direct result of their DMA membership – with a clear and sustainable competitive advantage over non-member agencies.
DMA UKAgencies Council Member
Mar. 2010 - Feb. 2014London, United Kingdom
LBiGlobal Head of CRM
Jul. 2008 - Jan. 2013London, United Kingdom
LBiDirector of Strategy & Planning
Jan. 2007 - Jul. 2008London, United Kingdom
SyzygyDeputy Managing Director and Planning & Insight Director
Aug. 2004 - Jan. 2007London, United Kingdom
Siebel SystemsGlobal Principal Marketing Consultant
Dec. 2000 - Aug. 2004London, United Kingdom
ChordiantSenior Marketing Consultant, EMEA
Jan. 2000 - Nov. 2000London, United Kingdom
SainsburysCampaign Management & Analysis Manager
Jan. 1998 - Dec. 1999London, United Kingdom
VenturaSenior Strategic Marketing Analyst
Jun. 1995 - Jan. 1998
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