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Work Background
Veris InsightsDirector of Revenue Operations
May. 2022
BirdEyeSenior Revenue Operations Manager & Marketing Ops Manager
May. 2016 - May. 2022Austin, Texas, United States2021 Bar Raiser
Revenue & Marketing Operations
o Maintain company-wide pipeline model. Set goals, measure, track & report on pipeline, attainment and conversion metrics by party (sales and marketing, etc) and segment. o Oversee the preparation and delivery of daily reporting on KPIs to stakeholders to keep team proactively informed of monthly progress towards goals.
o Continuously update and maintain budget tracking reports, lead tracking analysis, ROI, CAC and payback period for all marketing channels. o Created reporting to track in-month and cohort close rates across sales teams, marketing channels, and target verticals. Lead Generation
o Designed & executed lead generation programs in support of BirdEye’s business model, revenue and bookings goals.
o Project managed lead generation calendar and timelines, ensuring that all activities occured as planned and that campaigns were executed on time, including scheduling, design, production and distribution. o Analyzed results of programs to identify weakness, and create plans for improvement.
o Managed an overall monthly lead quota and a monthly quota for each marketing and sales channel. o Maintained a 30% Lead to Opportunity Rate.
o Continuously analyzed & optimized SEO, Email, AdWords, Bing & Facebook campaigns. o Increased monthly leads by 400% in 12 months. o Integrated end-to-end lead funnel process for Marketing & Sales, leveraging the latest technologies and custom parameters within SFDC to develop full funnel reporting.
IDT - Integrated Device Technology, Inc.Online Marketing & Operations Manager
Jun. 2011 - May. 2016San Jose, CAMarketing Automation & CRM
o Performed detailed analysis of several marketing automation tools and selected new platform (Marketo) based on cost-benefit analysis. Drove subsequent contract negotiations with vendor.
o Drove integration of Marketo with IDT systems, leading team that included IT and Sales Ops.
o Led cross-functional team with members from Sales, Sales Ops, Marketing, IT, and business units to align on lead scoring, nurturing, and Sales processes to handle resultant MQLs.
o Trained global sales force and drove activity related to MQL closure in all regions.
o Scrubbed customer database to enhance nurturing success rate and quality of MQLs.
o Developed funnel measurement tools that included marketing source attribution data. Generated over $10M in opportunities from marketing automation MQLs for a single product line within first six months. Online Marketing
o Oversaw lead generation programs for paid search advertising, SEO and content syndication.
o SEM - Managed IDT’s paid search platforms, including Google, and tripled conversion rates YoY. o SEO – Performed keyword analysis for multiple business units and built and executed SEO traffic growth strategy which resulted in an 85% increase in page rankings.
o GA – Implemented and actively managed Google Analytics. Utilized data to influence spend decisions on advertising vehicles, highlight product page improvement opportunities to business units, and measure effectiveness of marketing campaigns. o Invited to present at Evolve GA conference 2014 on innovative work done with “Integrating Web Analytics & CRM at IDT” and the impact this combination has on better understanding of a target audience.
o Generated quarterly reports for performance of online marketing channels and distributed companywide, providing visibility to executives and insights to product line owners allowing them to identify enhancement areas and opportunities to address poor product page metrics.
The Next TeePersonal Assistant
Jun. 2009 - Aug. 2010Demonstrated strong project management capabilities: Comprehensively worked with excel and The Next Tee client databases. Collaborated on several significant projects, and provided input for several key meetings. Performed a wide range of public relations and marketing techniques. Assisted with logistics of tournament set up and large events that occurred biweekly. Photographed events.
512 RealtyFinancial Assistant
Jan. 2009 - Jan. 2009
The Dairy InnOffice Manager
Feb. 2008 - May. 2011Saint Petersburg, FLMarketing
-Coordinated marketing campaigns and special events to increase sales with positive outcome Financial
-Managed all back office functions including cost analysis, financial data entry and general accounting record keeping. Also oversaw cash handling and daily deposits.
-Created detailed Excel spreadsheets to record daily cash flows, monthly inventory, purchases, cost of goods sold, wages and profit before and after taxes. -Conducted weekly payroll with Automatic Data Processing, ADP. Planning & Organization
-Managed projects from inception through implementation, including resource allocation, budget management, and orchestration of planning. Communications
-Excelled at both customer facing and internal employee communications.
-Directly involved in the hiring process and trained new employees.
-Created weekly schedules on schedulefly and managed any conflicts that arose.
City of St. PetersburgBusiness Assistant
Jan. 2008 - Jan. 2010
Eckerd CollegeStudent
Aug. 2007 - May. 2011Graduated with Honors with a degree in Business and a minor in Leadership Studies. Published a paper in the Bernie Keys Business Library and presented at the 2011 Absel conference held in Pensacola, FL. 3.7 GPA
Educational Search & PlacementPersonal Assistant
May. 2006 - Aug. 2007Demonstrated exceptional organizational skills by providing continuous-high quality support to owner of company. Coordinated schedules, calls and appointments in addition to managing expense accounts.
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