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Work Background
OrientSoft SolutionsChief Marketing Officer
Apr. 2025• Spearheaded marketing strategies that propelled revenue growth from $5,000 to $25,000 in just 3-4 months. • Established an in-house call center, enhancing customer engagement and support. • Developed and launched multiple successful brands and stores, ensuring long-term profitability and market presence.
verveChief Marketing Officer
Jul. 2024 - Apr. 2025• Spearheaded innovative digital marketing strategies at verve, driving a significant increase in brand visibility. • Implemented data-driven tactics that optimized ROAS/ROI, resulting in a 30% boost in lead generation. • Collaborated with cross-functional teams to create advanced digital solutions tailored to client needs.
Adlio AgencyFounder & CEO
Aug. 2023• Founded and led a successful e-commerce consultancy, specializing in brand development and profitability strategies. • Collaborated with over 50 brands, achieving high Return on Ad Spend (ROAS) with some exceeding 100 during peak sales. • Focused on scaling startups in the e-commerce and beverage sectors.
KirdaarFounder
Jun. 2023
C & L IndustriesSales Director
Aug. 2022• Spearheaded the optimization of data collection and reporting processes, achieving a 20% reduction in processing time. • Utilized advanced Excel techniques for data analysis and visualization, resulting in a 30% revenue increase at C & L Industries. • Identified and resolved production bottlenecks, enhancing capacity by 10% and improving space utilization.
Cardiff University / Prifysgol CaerdyddResearch Associate
May. 2022Cardiff, Wales, United Kingdom• Collaborated with Dr. Daniel Gartner on a research project to enhance emergency service efficiency, achieving a 20% increase in operational effectiveness. • Conducted a thorough literature review, integrating behavioral elements into Operational Research for disaster management. • Utilized LaTeX for manuscript formatting and Python for data analytics, producing a polished paper ready for publication.
UserTestingSoftware Testing
Jan. 2022 - Sep. 2022- My role as a software tester with UserTesting has centered on evaluating UserTesting’s software and that of their clients. My responsibilities encompassed providing comprehensive reviews and analyses to enhance the user experience's quality, emphasizing user-friendliness. Throughout my tenure, I predominantly concentrated on apps and websites, diligently assessing their functionality and proposing improvements.
Cardiff University / Prifysgol CaerdyddResidence Life Assistant
Sep. 2021 - Jun. 2022Cardiff, Wales, United Kingdom• Curated a supportive living environment at Cardiff University, enhancing resident satisfaction by 20%. • Organized 15 engaging virtual and in-person events, fostering community among hall residents. • Established effective communication channels, leading to 80% of students feeling heard and a 30% increase in engagement.
Cardiff University / Prifysgol CaerdyddStudent Mentor
Sep. 2021 - Jun. 2022• Mentored a diverse group of 15 students, facilitating their transition to university life. • Provided personalized support addressing financial uncertainties and social isolation. • Enhanced students' self-confidence and resilience through regular guidance and encouragement.
Cardiff University / Prifysgol CaerdyddStudent Staff
Sep. 2021 - Jun. 2022• Actively contributed to the student leadership team, driving initiatives to enhance student life. • Collaborated with peers to identify and address challenges within the Mathematics Building (Abacws). • Organized events and activities that increased student engagement and satisfaction by 30%.
Infinite MillionaireOwner/Writer
Oct. 2020 - Jul. 2021United Kingdom- Launched a personal finance blog, taking charge of website design through WordPress. Concurrently, I pursued and obtained an SEO certification, a pivotal step that catapulted my website's outreach by a remarkable 200%. This strategic move also facilitated securing top-ranking positions across various sub-niches within the personal finance domain.
Jackdaw EducationMathematics Tutor
Jul. 2020 - Sep. 2023- My role primarily revolved around serving as an online tutor, with a specialization in Mathematics. Over the course of my tenure, I successfully tutored approximately 10-20 at a time students. My expertise was particularly in demand among GCSE and A level students, although I also extended my guidance to primary and secondary level students on occasion.
DesiSenior Writer & Global Affairs Division Head
Jun. 2020 - Aug. 2021Karachi- Progressed from freelance writer to Senior Writer and Project in charge for Global News coverage in Asia and Europe. - Managed editing, topic assignment, deadline management, and content placement for 50+ articles. - Contributed to social media strategy by generating post ideas.
Tutor with PreplyMathematics Tutor
Jan. 2020 - Dec. 2023- Worked as an online tutor mostly catering to Mathematics.
Cardiff University MathSoc / Cymdeithas Fathemateg CaerdyddRepresentative
Sep. 2019 - Aug. 2022Cardiff, Wales, United Kingdom- Actively participated in the Mathematics Society, a dynamic forum dedicated to addressing student concerns. Within this society, I played a role in establishing the Math Help subgroup, focused on providing targeted assistance to students grappling with specific mathematical concepts and challenges.
UpworkContent writer
Jun. 2019 - Oct. 2022- In the capacity of a freelance content writer, I undertook roles encompassing ghostwriting, scriptwriting, and content creation across a wide spectrum of industries. This span included automotive, personal finance, insurance, economics, politics, fiction, non-fiction, and the medical sector. The content produced effectively catered to the distinct demands of each industry, reflecting my adaptability and expertise.
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