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Work Background
249StartupsInvestment & Portfolio Manager
Sep. 2024249Startups is Sudan’s leading startup accelerator and venture platform, dedicated to supporting early-stage entrepreneurs and high-potential SMEs across emerging markets. - Managing the Investments & Portfolio Unit at 249Startups, leading a team of 10 and overseeing three blended finance funds: Orange Corners Innovation Fund (€2.2M), Sudan SME Catalyser (€10M), and the Rhino Impact Fund (€5M). While sector-agnostic, these funds emphasize high-impact sectors including Agri-tech, Renewable Energy, Fintech, and Edu-Tech, with a strong gender lens and alignment to clean energy transition and inclusive growth goals - Coached a team of 11 portfolio officers and analysts; designing and implementing the department’s SOPs, investment workflows, and reporting systems from inception.
- Oversaw quality review and refinement of over 40+ investment memos across, coaching the internal team on deal structuring and investment thesis development
- Leading the portfolio construction for the $10M Sudan SME Catalyser program, securing approval for 18 companies and $5.5M in committed funding. Spearheading the scaling of 249Startups’ flagship Rhino Impact Fund from a $500K pilot to a $5M target, with 12 approved deals and over $1M already secured.
- Represented 249Startups internationally, including as a panel speaker at DDGF Amsterdam, while expanding the network for future LPs.
249StartupsPortfolio & Fund Advisor
Mar. 2024 - Sep. 2024- Served as a part-time internal advisor to 249Startups leadership on new fund and program design initiatives.
- Co-led the design and drafting for the $10M Sudan SME Catalyser Technical Assistance Program, focused on supporting portfolio companies with capacity building, investment readiness, and operational excellence. Collaborated with internal stakeholders and program partner to structure and position the technical assistance component for donor funding.
-Participated in initial screening and evaluation of companies applying to the Sudan SME Catalyser Program.
- Supported the proposal drafting and fund design for the $2.2M Orange Corners Sudan Innovation Fund (OCIF), contributing to the successful application and future program launch.
- Provided direct strategic and business advisory to founders of 4 early-stage companies (including beauty products, fintech, and agri-tech startups), supporting them in business development, strategy, financial forecasting, and preparation for future fundraising.
The TRIBE GroupBusiness Development & Key Projects Manager
Apr. 2023 - Jul. 2024Dubai, United Arab EmiratesTRIBE Group, a susbidary of DAL Group is an integrated creative management solutions company, with four distinct divisions: Advertising, Spatial Design, Events, and Cultural Hub. TRIBE's mission is to be dynamic and transformative space where innovation and creativity converge to redefine creative and cultural agencies. - Led TRIBE’s business continuity and regional growth strategy. Designed and implemented cost-reduction and market-entry initiatives, enabling the company to stabilize and reposition itself within the Gulf region. - Secured a strategic partnership with the Africa Institute, providing AlMultaqa with office, rehearsal, and performance space—saving the company over 500K in setup costs and enabling delivery of 4 major events that boosted visibility and opened new market opportunities. - Led high-level relationship-building efforts with institutions including Sorbonne University, HSBC, Qatar Museum, and INGOs supporting brand positioning, sponsorship, and long-term collaboration prospects. - Supported the CEO in re-establishing the Afro-Arab Orchestra and reactivating AlMultaqa’s programming in the UAE.
The TRIBE GroupBusiness Development & Key Projects Manager | Sudan
Feb. 2022 - Apr. 2023Khartoum State, SudanTRIBE Group, a susbidary of DAL Groupm is an integrated creative management solutions company, with four distinct divisions: Advertising, Spatial Design, Events, and Cultural Hub. TRIBE's mission is to be dynamic and transformative space where innovation and creativity converge to redefine creative and cultural agencies. - Appointed to support the transition of TRIBE from an internal DAL Food business unit into a fully independent, multi-stream commercial business. Worked closely with the CEO and other key stakeholders to formalize the company’s structure, create business models, and stabilize operations across newly launched business units.
- Co-led the establishment of two new ventures: TRIBE Spatial (interior architecture & design) and AlMultaqa (cultural agency). Developed operational systems, business strategies, introduced internal SOPs, and directly supported client acquisition and business development for both units.
- Led project coordination and client delivery across TRIBE Spatial’s interior design projects, supporting revenue generation of over $500K. For AlMultaqa, contributed to securing over $300K in project deals and shareholder investments, supporting the company’s expansion as the home of the first and largest Afro-Arab Orchestra (100+ members).
- Oversaw project management and coordination of 5 major performances in Sudan and 4 international events (2 in Cairo, 2 in the UAE), including travel logistics, team coordination, and marketing operations. Secured external event sponsorships including a partnership with Coca-Cola for Sudan-based performances.
249StartupsConsultant | Early-Stage Investments & Venture Programs
Sep. 2021 - Jun. 2022Khartoum, Khartoum State, Sudan- Co-designed and launched Sudan’s first equity-based startup investment program, Rhino Investments, a $500,000 fund dedicated to accelerating early-stage ventures.
- Played a key role in fund design, proposal development, and investment program structuring.
- Supported in company screening, due diligence, valuations, and investment recommendation processes; contributed to successful selection and onboarding of the program's first six portfolio companies.
- Provided strategic advisory and technical assistance to startups participating in Rhino Investments and 249Startups programs.
DAL FoodSustainable Investment Associate | Strategy - New Business Development
Oct. 2020 - Feb. 2022Khartoum, SudanDAL Food, a business division of DAL Group - Sudan's largest conglomerate and most diverse food company focused on providing affordable, basic, staple foods and drinks, a division of DAL Group, Sudan's largest conglomerate. - Conducted impact assessments, impact modelling, and operational modelling to advise on supply chain restructuring and sourcing strategies, contributing to decisions that achieved 30% cost savings, 20% reduction in middlemen, and 30% increase in farmer income.
- Advised the C-suite and Strategy leadership on internal venture feasibility, strategic partnerships, and new market growth opportunities across East Africa and the Middle East.
- Coordinated DAL Food’s enterprise-wide Organizational Change Management Program across a workforce of 10,000+ employees, supporting Strategy, Value Chain Management, Governance, and TRIBE (formerly, Marketing Service Unit) departments to drive operational and structural improvements.
- Contributed to advancing multiple projects to execution with over $15M in approved investments, supporting DAL Group’s strategic expansion across Sudan, Ethiopia, Djibouti, and the UAE.
- Supported the sustainability team to establish the company’s first materiality assessment framework, led DAL’s roadmap for GRI Certification, authored grant proposals, and contributed to the company’s first sustainability report focused on business impact.
DAL FoodBusiness & Investment Analyst | Strategy - New Business Development
Sep. 2018 - Sep. 2019Khartoum, Khartoum State, Sudan- Applied structured methodologies including financial modeling (DCF, IRR, scenario analysis), market sizing, competitor benchmarking, stakeholder mapping, and business case development to advise on feasibility and investment decisions.
- Assessed and supported over 8 strategic business growth opportunities spanning agriculture, dairy, food & beverage, manufacturing, infrastructure, and logistics, with a focus on expansion into East Africa markets.
- Advised the C-suite and Strategy leadership on internal venture feasibility, strategic partnerships, and new market growth opportunities across East Africa and the Middle East.
- Contributed to advancing multiple projects to execution with over $15M in approved investments, supporting DAL Group’s strategic expansion across Sudan, Ethiopia, Djibouti, and the UAE.
University of ReadingFundraising Officer
Oct. 2016 - Nov. 2016ReadingJoined the University’s Advancement & Engagement team to support its alumni fundraising campaign. Responsible for engaging with alumni donors through targeted outreach calls, providing updates on university developments, and securing increased pledges and long-term giving commitments. Consistently met or exceeded outreach KPIs, averaging 50+ calls per shift and helping contribute to one of the campaign’s strongest pledge conversion periods. Developed confidence in donor communications, listening for donor priorities, and articulating value-based messaging aligned with the university’s vision.
KYMIRA SportBusiness Development and Strategy Analyst
Mar. 2016 - Sep. 2016Reading, United KingdomJoined KYMIRA, a UK-based wearable tech and performance recovery startup, as part of the business development team during its growth and fundraising phase. Worked directly with the CEO and Business Development Manager to support investor outreach, operational readiness, and go-to-market initiatives. Contributed to fundraising activities, including CRM management, investor tracking, and early-stage outreach to angel investors. Supported the development of promotional materials and pitch coordination. Worked with the BD team to identify and engage with potential partners in the sports, wellness, and medical sectors—including outreach to football clubs and health-tech companies. Participated in key partnership development efforts and helped coordinate marketing and promotional events. Provided operational support across inventory management, logistics coordination, and sales team support as KYMIRA prepared for scaling.
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