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Work Background
Limaia ParisCreative Director / Strategist / Creative Economy Ventures
Mar. 2023Paris, Île-de-France, FranceStrategic Advisor & Digital Architect Led end-to-end digital strategy and ecommerce platform development for emerging artisan brands, including Atieno Yarns (crochet fashion, Nairobi) and Limaia Paris (sustainable accessories), driving market access and global brand positioning. Designed and launched multiple ecommerce sites for Nairobi-based artisans, enabling local women and creative entrepreneurs to reach international markets and capitalize on the EU’s 2025 Sustainable and Circular Textiles Strategy. Developed scalable, user-friendly online storefronts, integrating payment solutions and SEO best practices to support business growth, digital inclusion, and artisan empowerment. Advised founders on digital branding, omnichannel marketing, and sustainable business models, resulting in grant wins, increased sales, and recognition by organizations such as the British Council. Fostered cross-border collaborations between Kenyan and European creative brands, leveraging market shifts toward ethical, handmade, and circular fashion. Key Projects: Atieno Yarns: Built and optimized ecommerce platform for a Nairobi-based, women-led crochet brand, supporting grant acquisition and international influencer partnerships. Limaia Paris: Orchestrated digital relaunch, expanding retail footprint from 20 to 125+ outlets in one year through strategic web, SEO, and lead capture enhancements. Nairobi Artisan Collective: Developed a suite of ecommerce sites for local artisans, focusing on sustainable fashion and creative industry growth in East Africa.
Carbon by DesignSr Visual Web Design / Development
Jan. 2023 - Jun. 2023Vista, California, United StatesCollaborated closely with the founder to oversee and execute the comprehensive corporate rebranding and website development project for CarbonByDesign.com, a Department of Defense (DoD) contracted company.
Guiding the project from its inception, I played a central role in the wireframing using Figma, page designs with Photoshop, and WordPress development phases. The completed project resulted in a modernized brand identity but also significantly boosted website traffic and lead generation.
Hofbräuhaus of America - Beer ImportArt Director / Sr Visual Designer - Corporate Rebranding
Aug. 2020 - Aug. 2021Greater San Diego AreaLed a transformative initiative to rebrand Hofbrau Beer's USA import business, a historic brewery, and spearheaded a modernized web design and development strategy. Successfully reimagined the brand's identity with a refreshed logo and comprehensive brand guidelines, striking a balance between tradition and contemporary appeal. Using Figma I developed the new site's information infrastructure, and with Photoshop I designed high fidelity mockups which we used to develop a fully responsive website featuring API calls to their distribution network, allowing consumers to find their products locally.
Touchstone Communities LLCSr Wordpress Developer - Park Circle Life
Jun. 2020 - Apr. 2024Vista, California, United StatesThe Park Circle project, situated in northern San Diego County's Valley Center community, spans 64 acres on the west side of Valley Center Road. This development will feature over 600 residential units, a 6-acre retail/commercial center, a central park, community recreation center, and a robust multi-purpose trail system, bordered to the south by Mirar del Valle. In my role, I successfully converted PSD designs into a responsive WordPress website with a custom admin backend for easy updating, implemented custom API calls, and seamlessly integrated real estate listing software. The project was a success, with every available home in the development being sold.
Ricardo plcArt Director / Sr Visual Designer - Corporate Rebranding
Mar. 2020 - Oct. 2020San Diego County, California, United StatesContributed to the corporate rebranding and visual design initiatives for the USA branch of Ricardo Limited UK, collaborating closely with leadership to align with brand guidelines. Played a pivotal role in the design of the new website design and layout for the USA branch of the company.
Hofbräuhaus Belo HorizonteArt Director / Sr Visual Designer - Corporate Rebranding
Mar. 2020 - Aug. 2020San Diego, California, United StatesDesigned and developed a product launch mini-site, https://hbsessionlager.com/, to introduce Hofbrau Session Lager to the market. This mini-site served as the launchpad for the product. The branding ideas and wireframe concepts from this mini-site became instrumental in shaping a comprehensive corporate rebranding strategy for Hofbrau Import USA. This project showcased a seamless integration of web design and branding, resulting in a successful product launch and the evolution of Hofbrau's corporate identity.
Stanadyne LLCArt Director / Sr Visual Designer - Digital Strategy Consultant
May. 2017 - Oct. 2023San Diego, California, United StatesLed the transformation of the Dealer Portal web app, which involved managing and designing a complex system. This included information architecture, user interface design, wireframing with Figma, and high-fidelity mockups using Photoshop and Illustrator. I collaborated closely with cross-functional teams, such as designers, project managers from various departments, and stakeholders. Together, we translated intricate requirements into functional design solutions. Additionally, I designed and produced API calls from ADP for careers landing pages and a multitude of other custom development work using Figma and the Adobe tools. Working hand-in-hand with the marketing department, I successfully boosted SEO scores, resulting in a significant increase in website traffic and the achievement of key marketing objectives.
G4DesignHouseVisual Designer / Web Developer
Jan. 2016 - May. 2017San Diego, California, United StatesWorked on a multitude of small business Wordpress sites, UI/UX designs, and Open Table API integrations for luxury brands and marketing campaigns. Key Clients & Projects: Open Table
Designed and developed a multitude of reservation sites and marketing materials, integrated with the Open Table API. Clients: Heineken Lexus Alfa Romeo Caesar’s Palace LV San Pellegrino
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