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Work Background
Leadership Sumner CountyClass of 2024 / Class of 2025 Board of Directors
Sep. 2023 - May. 2024Hendersonville, TN Leadership Sumner, established in 1988, is a personal development initiative designed to inspire and equip individuals to address Sumner County's needs and challenges. The program educates community leaders on the county's history, politics, and culture, and promotes improved communication among leaders to enhance the quality of life. With over 600 graduates, Leadership Sumner has a proven track record of developing well-informed, connected, and community-focused leaders dedicated to the county's success.
CAMPFIR3Chief Strategy Officer
Aug. 2020Nashville Metropolitan AreaResponsible for new business acquisition, client relations, brand strategy, and content marketing. Successfully built a more efficient production process requiring 50% less staff and a complete martech stack to support client work. Transitioned the business to a contractor-based staffing solution saving clients 20% on hourly rates while also increasing agency productivity. Created three additional client solutions, creating new agency revenue sources.
OOHologyChief Strategy Officer
Oct. 2019 - Oct. 2020Louisville, Kentucky AreaServed as Branding/Strategy/Healthcare Specialist as well as Account Services, Creative Services, and Digital Marketing team lead before the agency ceased all services (save hosting) due to the COVID-19 pandemic. Championed and implemented the HubSpot Partner Program at the agency to service
more clients with fewer people and increase capabilities. Developed and utilized an agency-branded process for brand and strategy campaigns; which netted two new accounts in two months.
Created a method for the Creative and Digital Teams to share ideas and work through software and
self-directed weekly presentations, lowering unbillable hours for necessary collaboration.
AltruisVP Marketing
Oct. 2017 - Oct. 2019Louisville, KentuckyResponsible for all facets of marketing strategy, brand positioning, product and corporate communications for a healthcare entity focused on the revenue cycle. Working closely with the CEO, sales, and operation teams to build and maintain the company's new business growth model that called for a doubling of the company in 3 years. Leveraging Hubspot, performed a comprehensive cleanup of the database and built out dozens of workflows, cradle-to-grave lead tracking, improved audience segmentation, and completely restructured the deal flow. Built out an acquisition content workflow that allowed us to improve every aspect of our inbound marketing, including paid media targeting, event outreach and sales targeting/collateral.
ZirMedDirector Marketing Communications
Oct. 2016 - Aug. 2017Louisville, KentuckyDirected and managed public relations and marketing strategy for corporate brand and healthcare IT product promotion with a goal of company sale/acquisition. Led team and external agency partners to create content through an integrated communication plan combined with messaging and persona development to support customer acquisition netting record y/y SQLs for the sales team. Drove brand awareness through thought leadership content and analyst relations. Provided on-going brand oversight to sales and product teams.
ScoppechioVP, Team Lead Healthcare Group
Aug. 2015 - Mar. 2016Louisville, KYDirected agency account services, strategy, creative services, technology solutions and performance media teams to support a dedicated healthcare division. Led account service team of 25 to provide expertise in brand and digital strategies for patient acquisition for 200 hospitals within the Community Health System network. Responsible for division profit and loss statement as well as new business growth within the category.
RAPPVP/Account Director
Jan. 2014 - May. 2015New York, NYProvided senior client services leadership and digital solution development for Humana while co-located in Louisville, KY. Worked with internal clients to understand business problems and develop insight driven strategies and solutions that drove deeper relationships and inspired brand preference with target consumers, specifically in Individual (H1) and Medicare product lines. Lead account and strategy teams in the agency overseeing day-to-day work to assure quality solutions across brand planning, digital & integrated strategy and user experience. Developed and led content generation strategy and cross-partner integration for digital properties, including CRM (Salesforce), Brand Campaign social, SEO, traditional media (TV) and display advertising.
Concentric Marketing SolutionsPartner & Inbound Marketing Strategist
Jun. 2011 - Jan. 2014Louisville, Kentucky AreaSpearhead development and implementation of long-term client strategy for all integrated marketing activities. Managed a team that oversees content for external web, mobile sites/apps and social media initiatives while providing support, guidance, and council to those providing content. Specify, configure and connect tools to automate data-driven marketing solutions. Craft marketing strategies dedicated to revenue growth and brand enhancement for client and agency partners. Ensure all analytical tracking and conversion goals are established and properly reported. Concentric is a multi-channel marketing solution provider that works with agencies and brands to facilitate the delivery of one-to-one marketing strategies. Our mission is to develop clear objectives and strategies for our clients and agency partners to make sure they align with consumers' usage of a proposed channel, purchase intent, and to provide a reason to engage with a brand. To not just create another silo of data. Listen. Learn. Adapt.
ACCENT Marketing (an MDC Company)VP, Marketing Services and Product Innovation
Mar. 2009 - Apr. 2011Jeffersonville, INStrategic team lead for Account Services group (later Performance Marketing) in development of new touchpoints and strategies through intensive analysis of business intelligence, customer data, and market reports for both B2B and B2C clients. Architect of cross-screen solution set to enhance core call center and lettershop capabilities (CRM+Social+Multichannel Marketing) in addition to corresponding sales tools for business development. Ensured high standards of brand performance, vertical market expansion, and marketing resource allocation. ACCENT Marketing Services is the performance marketing company for brands that are passionate about keeping and growing customers. Our data-driven approach combines the right tools, strategies and resources to help brands get the most out of their customer relationships. And our Continuous Engagement Improvement℠ process is proven to transform customer service touch points into powerful relationship and brand-building tools.
Yum! BrandsGlobal Retail Insights Strategist
Mar. 2008 - Mar. 2009Global Design Center; Louisville, KYKey participant at YUM! Brands Global Design Center by researching, analyzing, and utilizing global trend data for some of world’s most notable brands. Drove development of customer experience strategies while interfacing with team architects and designers, Brand Teams, and executive leadership team to provide product line strategy and positioning guidance in asset, product and marketing. Led innovation sessions to capture and combine product and asset ideas with current consumer trends.
Quantum CommunicationsVP, Client Services
Aug. 2005 - Mar. 2008Strategic team lead for Account Services department as well as Contractor/Agency liaison to YUM! Brands client. Interfaced with internal creative team to provide asset design solutions to Global Design Center for KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W. Distilled brand messaging into guides and tools for global markets to correctly apply refreshed brand standards.
MindShare AdvertisingPartner
Jan. 2003 - Dec. 2005Managed contract-marketing services for clients in variety of industries, including manufacturing, professional services, retail, and healthcare. Leveraged virtual talent base to service agency client opportunities.
Lightyear Network SolutionsDirector of Marketing
Jun. 2001 - Jul. 2003Piloted all firm-related corporate marketing and communications, including designing and initiating strategic campaigns building awareness and generating demand for telecom products in B2B and B2C space. Managed internal Profit and Loss, staff, and contractor pool.
Creative AllianceAccount Supervisor
Nov. 1999 - Jun. 2001Strategic client services team lead for select clients: Horseshoe Casino, Thornton Oil (c-stores), Brown-Forman (Wines)
Kleier CommunicationsAccount Manager
Jan. 1996 - Nov. 1999Strategic team lead and interface with creative services and IT groups. Clients: Ingersoll-Rand Security and Safety Sector (Dor-O-Matic, Falcon Lock, Monarch Hardware, Schlage Lock), Subway Sandwiches and Salads (Regional Agency), Insight Communications.
Acton EnterprisesDirector of Advertising/Marketing
Jan. 1995 - Dec. 1995
Baron Advertising (now Stevens/Baron)Account Executive
Dec. 1990 - Dec. 1994
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