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Work Background
SightlineFounder, Chief Strategist
Jul. 2025Bella Vista, Arkansas, United StatesWe help founders and executive teams sharpen how their company shows up in the world — through positioning, storytelling, and a repeatable content engine that creates momentum and drives real business outcomes. Our work is designed to get your message moving across audiences: customers, investors, partners, and your own team. We don’t do content for content’s sake. We craft narratives and messaging that aligns teams, wins deals, builds reputation, and accelerates growth. When you work with Sightline, you’re not getting theory. You’re getting a partner who’s been where you are and knows how to get where you want to go.
MassPayChief Marketing Officer
Feb. 2023 - Jul. 2025Bella Vista, Arkansas, United StatesMassPay delivers the premier global payout orchestration platform for b2b and b2c transactions. My job? Drive brand awareness and growth and contribute to our continued development and delivery of exceptional payer and payee user experiences.
Deft Vice President of Marketing
Oct. 2013 - Dec. 2022Greater Chicago Area● Led corporate transformation from data center company to managed services firm specializing in cloud consulting / professional services
● Powered 8 straight years of profitable growth without outside (VC, PE, etc.) investment
● Introduced annual product / service refresh (versioning) processes to stay in-line with changing IT market
● Introduced one of the market’s first globally available hybrid-cloud / data center colocation services
● Comprehensive overhaul of corporate brand, identity and messaging while implementing 1:1 marketing automation and processes
● 8-time Inc. 5000 honoree
Page Foundry, Inc.Chief Marketing Officer
Aug. 2009 - Feb. 2012Barrington, IL● Introduced the market’s first white-label digital content platform (ebooks, music, video, etc.)
● Executed agreements with major global publishing houses for content digital content rights
● Developed 1,500+ test-customer base to validate market and create production-ready revenue models Product Introduction(s): First White Label Digital Content Platform.
AnswersMediaChief Marketing Officer
Aug. 2007 - Feb. 2008● Introduced the first B2C web-based video health information network
DBS CommunicationsVice President, Marketing
Oct. 2005 - Jul. 2007● Introduced the U.S.’s first multi-operator MVNO and multi-operator MVNE
● Developed private-label pre-paid mobile phone products and data-driven services for U.S. market
● Grew $20M line of business for branded pre-paid mobile phones – B2C
● Developed $50M+ pipeline for MVNE business in less than 9-months – B2B
● Introduced first consumer-focused, SMS-based marketing programs on AT&T and Sprint networks
● Built mobile marketing strategy and practice, brand and data services offerings from scratch
Parlano Inc.Vice President, Marketing & Communications
Feb. 2004 - Oct. 2005● Product Introduction(s): First Enterprise Group Chat & Collaboration Platform.
BlueLoop Concepts, Inc.Founder
Jan. 2003Bella Vista, Arkansas, United StatesFounder of BlueLoop Concepts, the parent company of two specialized brands: Sightline – A strategic marketing firm helping B2B tech companies go to market and scale with precision-tuned strategy that drives real, measurable results. Sightline combines 25+ years of operational experience with proven frameworks to cut through the noise and accelerate growth. Learn more at sightline.cc SweepSheet – The premier subscription service for sweepstakes enthusiasts, offering members everything they need to find, organize, manage, and win. Trusted for over 35 years, SweepSheet is the most comprehensive and reliable resource in the sweepstakes space. Learn more at sweepsheet.com At BlueLoop Concepts, we build, scale, and operate niche digital businesses with a focus on clarity, performance, and long-term value.
Enghouse InteractiveSenior Director, Marketing & Communications
Jan. 2001 - Jan. 2004● Apropos Technology acquired by Enghouse Interactive
● Product Introduction(s): Integrated Multi-Channel Contact Center Solutions.
● Established firm as a leader in Gartner's Magic Quadrant for integrated contact center solutions.
AvayaVice President, Worldwide Product Marketing
Jan. 2000 - Dec. 2000● Quintus Corporation acquired by Avaya
● Established firm as a leader in Gartner's Magic Quadrant for CRM and integrated contact center solutions
● Product Introduction(s): First Integrated Multi-Channel CRM and Contact Center Solution
AvayaExecutive Vice President
Jan. 1997 - Dec. 2000● Mustang.com, acquired by Quintus Corporation and then acquired by Avaya
● Introduced the market’s first email response management solution – SaaS with quarterly service updates
● Built $15M run-rate business in < 2.5 years with 30% of the business coming from professional services
● Acquired 500+ global customers via direct marketing and direct sales teams
● Architected and deployed B2C customer service processes that exist today in Global 2000 organizations
● Company acquired for $290M by Quintus Corporation
● Led integration of 6 acquired companies and established company as a Magic Quadrant leader
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