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Work Background
TradeBeyondChief Marketing Officer
Oct. 2022 - May. 2025Los Angeles, California, United States. Develop and implement new marketing strategies to increase significantly brand awareness and led generation. . Tactics for brand awareness included Content Generation, Public Relations, Website engagement, SEO, Paid Search, Social.
. Tactics for Lead generation and nurturing included email marketing, Trade Shows, Webinars, Drip Campaign.
. Recruit, develop marketing team and implement individual performance plans with clear and individualized KPIs.
Springbok EntertainmentStrategic Marketing Consultant
May. 2022 - Sep. 2022Los Angeles Metropolitan AreaSpringbok Entertainment encapsulates a unique mix of the best of Hollywood’s storytelling and deep expertise in emerging immersive technologies. We have been at the forefront of immersive storytelling, producing a number of the industry’s first and leading examples of narrative 360 video, VR documentary, interactive volumetric video, virtual production, and most recently, holographic film making and experiential activations.
Looking Glass FactoryVice President Marketing
Jan. 2021 - May. 2022. Own marketing department strategies, plan and resources to achieve business objectives with B2C and B2B target audiences. . Execute marketing tactical plan centered on digital marketing (Search, digital ad, social) , events (in-person and virtual, and PR supported by content marketing.
. Reports to CEO and integral member of the Senior Leadership Team.
Looking Glass FactoryStrategic Marketing Consultant
Aug. 2020 - Jan. 2021Los Angeles, California, United States
Oblong Industries IncVice President Marketing
Sep. 2015 - Jun. 2020Los Angeles, CAReporting directly to the CEO in the reorganization and transformation of the marketing department into a strategic business asset leading to the growth of B2B technology sales. Some of my key contributions and accomplishments include:
• Strategically position company’s main products within identified target markets.
• Design a marketing structure and define processes to fuel business growth.
• Conceive and implement marketing plans to accelerate lead generation (Org search, PPC, Social) and improve conversion rates, in collaboration with sales department.
• Increased prospect and customer engagements metrics by an average of +30% CAGR including leads, MQLs, SALs, and website visits supported by a robust content marketing program.
• Secured unprecedented media coverage including bylines from Bloomberg, Forbes, BBC, Wired and other Tier One technology media outlets.
Avery Products CorporationSenior Marketing Director
Jul. 2013 - May. 2015Greater Los Angeles, CaliforniaI was promoted after highly successful tenures leading multiple product lines to increase profitability and gain market share to direct the division responsible for managing and growing market division of $350M office product portfolio including identify potential growth platforms and improve overall operational efficiency.
Some of my key contributions included:
• Managed 26 cross-functional professionals in various departments including product management, packaging development and engineering, market research, and consumer service.
• Achieved 104% of sales plan and 140+% of EBIT plan. Increased market share by 6+% points.
• Analyzed operational processes to identify improvement opportunities and design strategic initiatives resulting in over $300K costs savings by streamlining processes and reducing unnecessary expenditures in packaging development, packaging engineering, and consumer insights.
Avery Products CorporationMarketing Director
Nov. 2010 - Jun. 2013Greater Los Angeles, CaliforniaPersonal Organization - 2011-2013
Professional Organization - 2010-2011 . Launched successfully over 150 new products as part of the 'Martha Stewart HO with Avery' national launch, helping Avery penetrate the Home Organization market. Execution done in extremely tight timetable.
. Lead profitability improvement project on the $400MM Binders category resulting in best EBIT in 4 years with strong focus on Marketing Operations
LandcomMarketing Project Manager
Sep. 2002 - Sep. 2005Sydney, AustraliaDeveloping and implementing Strategic Marketing Plan for very large and land development and housing projects with revenue of $700 MM and $450 MM. A primary objective of the marketing was to launch and sustain strong consumer demand in very complex stakeholder environment (local/ state politicians, large private developers), using multiple market research tools.
NestléRegional (Oceania & Asean) Business Manager
Apr. 2001 - Sep. 2002Sydney, AustraliaLaunch and establish the brand in Australia, New Zealand, Malaysia, Thailand, Indonesia, the Philippines and Singapore. The role reported in a complex matrix structure and included all elements of business such as developing appropriate product range (economic, cultural and religious differences), setting pricing strategies, appoint and manage distributors, implement effective sports marketing plans in-line with the Global Brand Policies and ensure effective implementation
NestléBrand Manager
Jan. 1999 - Mar. 2001Sydney, Australia• Develop General Budget and Long Term Plan for my group of products.
• Implement comprehensive promotional plan
• Lead new product development in highly competitive environment.
• Analyse quarterly sales, operating profit, PFME against budget.
NestléDirector of Sales
Jun. 1997 - Jan. 1999New Caledonia• Achieve ambitious Sales Plan including growth against flat trend.
• Elaborate, implement and monitor trade promotion plan and budget.
• Manage sales and merchandising team of 18.
• Represent my company’s interest in Business Negotiations with the European leaders in the trade industry (Promodes group and Casino group).
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