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Project Manager helping brands grow through smart strategy, creative storytelling, and performance-driven marketing.
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Work Background
weduSenior Project Manager
Mar. 2015 - May. 2025United States, ManchesterAt Wedu, I led digital strategy and project execution for web, content, and sponsorship-driven campaigns across diverse industries. Acting as the primary client contact, I managed end-to-end delivery — from concept through launch — ensuring every initiative blended creative storytelling with data-driven performance. I collaborated closely with cross-functional teams, applied Agile workflows, and optimized UX, APIs, and automation to keep projects efficient, measurable, and aligned with business goals.
Specialized Skills:
Agile Project Management
Sprint Planning & Cross-Functional Leadership
UX/UI Optimization
Web Design & Development Oversight
API Integrations & Automation
ClickUp Project Management
SEO / SEM / CRO
Analytics Dashboards & KPI Reporting
Web Performance Optimization
Google Ads & Paid Media
Content Strategy & Copywriting
Sponsorship-Driven Campaigns
Digital Brand Storytelling
Client Communication & Stakeholder Alignment
Creative Brief Development
QA & Launch Management
Data-Driven Decision-Making
Vendor & Budget Management
Agile Workflow Implementation
UX Testing & Conversion Analysis
Clear Channel OutdoorSouth Station Product Manager
Jan. 2014 - Oct. 2014Supported major out-of-home advertising accounts across the Boston market, specifically South Station, managing digital and static placements to maximize visibility and ROI. Partnered with creative and data teams to track performance and refine placement strategies.
Highlights:
Managed campaign logistics and inventory at South Station, optimizing audience exposure.
Analyzed traffic data to guide strategic placement and campaign adjustments.
Collaborated with clients and internal sales teams to align creative with performance goals.
Specialized Skills:
Campaign Optimization
Data Analysis
OOH Marketing Vendor Management
Cross-Team Coordination Client Reporting and Analysis
Rustic CrustField Marketing Manager
Aug. 2010 - Dec. 2013United StatesLed trade-show, sampling, and experiential programs that boosted visibility and consumer engagement for this national artisan pizza brand. Managed event logistics, vendor partnerships, and cross-channel marketing integration to amplify brand presence and drive retail sales.
Highlights:
Produced and executed regional and national trade-show activations and tasting events.
Integrated digital advertising and social content to extend event reach.
Managed vendor relationships, staffing, and budgets for high-impact campaigns.
Drove measurable audience engagement and retail lift through consistent storytelling.
Specialized Skills:
Experiential Marketing
Event Production
Vendor Management
Digital Campaign Integration
Trade-Show Strategy
Logistics
Brand Engagement
Stonyfield FarmCommunity/Field Marketing Manager
Apr. 2004 - Aug. 2010Delivered large-scale experiential and sponsorship programs that brought Stonyfield’s mission-driven brand to life at national events. Managed logistics, staffing, and partner relations for high-profile campaigns such as the Jack Johnson Tour and U.S. Open Tennis Championships.
Highlights:
Designed and executed event marketing and sponsorship activations across national tours and festivals.
Oversaw vendor, staffing, and logistics to ensure seamless on-site experiences.
Drove a 20% increase in brand visibility and improved engagement through performance tracking and analytics.
Integrated digital touchpoints (email, web, and social) to extend campaign life beyond the event.
Specialized Skills:
Sponsorship Activation - National and Local Markets
Event Logistics
Vendor Relations
Experiential Marketing
Partnership Management
Campaign Analytics Brand Promotion
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