Miami Valley Career Technology CenterPublic Information Coordinator | Marketing | Communications | Brand Strategy | Project Management
Jul. 2007Clayton, OhioAs the Public Information Coordinator at Miami Valley Career Technology Center (MVCTC), I have spearheaded comprehensive communication, marketing, and branding initiatives for over a decade. With a focus on elevating the institution's visibility and fostering community engagement, I have managed diverse responsibilities encompassing content creation, media relations, and brand strategy development. Key Achievements:
*Orchestrated recruitment efforts resulting in record-high enrollment rates, implementing strategic career pathways to guide prospective students toward success.
*Leveraged social media platforms, including Facebook, X, Instagram, YouTube, and LinkedIn, to reach over 100,000 individuals weekly, amplifying MVCTC's presence regionally.
*Successfully led the marketing of three levy campaigns spanning nine counties, facilitating brand exposure and contributing to the construction of new facilities to support future students.
*Organized highly publicized media events, attracting esteemed guests such as the US Secretary of Education and enhancing MVCTC's reputation and influence. Professional Philosophy:
My approach centers on a holistic re-education and rebranding initiative, ensuring alignment between internal culture and external perception. By fostering a streamlined brand identity that resonates with employees, I have facilitated the consistent promotion of MVCTC's mission at the local, state, and national levels. Favorite Role:
Among the diverse responsibilities I undertake—including Social Media Strategist, Marketing Manager, Project Manager, District Spokesperson, Technical Writer, Public Relations Manager, Content Developer, Copy Editor, Graphic Designer, and Brand Strategist—my passion lies in serving as a brand leader, driving impactful communication and fostering meaningful connections within our community.