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Work Background
Universidad Austral, ArgentinaProfessor
Apr. 2019Gran Buenos Aires, ArgentinaProfessor of crisis communication management.
El Primer PisoDirector-Founder
Jul. 2016Argentina🔑 As specialist in Communications, Human Transformation, and B2B business strategies, I offer solutions to professionals and corporate consultants to differentiate themselves through an unique narrative that generates new business opportunities using LinkedIn consciously. ❓ How do I do it? 🔎 Based on the information you provide me I develop the strategy, then I send you a proposal for your changes and approval (5 business days) 🔎 I adapt your final recommendations and deliver the LinkedIn content and your resume or the one page services of your business 🔎 All you have to do is copy and paste the information into your LinkedIn profile, according to a personalized optimization guide that we send you. 🔎 I provide a qualified database according to your professional interests (getting business or looking for jobs) so you can start working and doing business on LinkedIn. 🔎 And finally, I share with you a personalized LinkedIn guide so you can start developing habits that will allow you connecting and working the network in order to obtain the desired results. You only need 30 minutes per day in LinkedIn to get results (normally, my customers have results after 3 months of implementation) Communications, B2B Marketing, Professional consultant, LinkedIn
Nestle Region Plata (Argentina, Paraguay & Uruguay)Head of Marketing Communications and Public Affairs
Apr. 2012 - Jun. 2016ArgentinaResponsible for overseeing external communication processes in the Plata Region, which includes Argentina, Paraguay, and Uruguay. This role was carried out as an expatriate, leveraging experience in managing communications amidst uncertainty. The primary function involved establishing the Communications team structure for the Plata Region with the goal of creating strategies to connect the company with its key audiences, taking into account the region's political environment and approaching communication as a comprehensive process. Accountable for implementing the Brand Building Nestlé Way marketing policy, aiming to align the global marketing vision with local needs. Led the MICI (Market Intelligence and Consumer Insight) team to discover local consumer perceptions and apply marketing strategies. Implemented the development of the digital sales channel for the Dolce Gusto product and spearheaded the entry of KIT KAT into Argentina and led various food crises and product recalls at Nestlé Argentina and the ERM (Enterprise Risk Management) program in the region. Recipient of the Global Creating Shared Value Award in 2012 sponsored by Nestlé and Michael Porter, for the Foundation Paraguaya program.
Nestle Region Plata (Argentina, Paraguay & Uruguay)Communications Director
Jul. 2007 - Apr. 2012VenezuelaResponsible for managing internal and external communications for the company, as well as the Market Research and Customer Service Unit. Negotiated the purchase of media for Nestle Venezuela, achieving an average bonus of 300% on advertising space during the period. Organized the Market Research unit and, in collaboration with the Consumer Services Unit, introduced the concept of Consumer Excellence at Nestle, aimed at better understanding consumer needs in Venezuela. Handled communication during Venezuela's dairy situation, strategically positioning key messages from Nestle Venezuela in the public opinion through the country's Dairy Industry Chamber. Led various food crises and product recalls at Nestlé Venezuela, including Purina crisis, one of the most relevant crisis case in the food industry in the country. Initiated the organization of Nestle Venezuela's Corporate Social Responsibility structure, based on the Nutrition, Health, and Wellness concept, but with a focus on sustainable development and creating shared value. Developed the company's communication policy for managing key messages to the company's target audiences. Led internal communications as an instrument for Change Management implemented by Nestlé Venezuela.
Nestle VenezuelaCommunications Director
Jul. 2007 - Apr. 2012VenezuelaResponsible for managing internal and external communications for the company, as well as the Market Research and Customer Service Unit. Negotiated the purchase of media for Nestle Venezuela, achieving an average bonus of 300% on advertising space during the period. Organized the Market Research unit and, in collaboration with the Consumer Services Unit, introduced the concept of Consumer Excellence at Nestle, aimed at better understanding consumer needs in Venezuela. Handled communication during Venezuela's dairy situation, strategically positioning key messages from Nestle Venezuela in the public opinion through the country's Dairy Industry Chamber. Led various food crises and product recalls at Nestlé Venezuela, including Purina crisis, one of the most relevant crisis case in the food industry in the country. Initiated the organization of Nestle Venezuela's Corporate Social Responsibility structure, based on the Nutrition, Health, and Wellness concept, but with a focus on sustainable development and creating shared value. Developed the company's communication policy for managing key messages to the company's target audiences. Led internal communications as an instrument for Change Management implemented by Nestlé Venezuela.
The AES CorporationCommunications Director
Sep. 2003 - Jun. 2007VenezuelaDesigned and implemented the strategic communications plan in alignment with the business objectives of La Electricidad de Caracas (EDC). Responsible for designing and effectively managing the Company's Communications budget. Led a multidisciplinary professional team. Organized the Communications Structure of EDC and designed the strategy for the creation, launch, and operation of the Communications Unit in September 2003. Developed a positioning plan for EDC in line with the company's mission and corporate objectives, ensuring that its management is reflected in the desired results across the organization. Emphasized the dissemination of administrative traditions and innovations, motivation for work, and the company's ongoing relevance within the national community. Implemented communication policy programs, interpersonal and group relations with specific audiences. Also served as an advisor to the Board of Directors and General Managers on the communication needs of the company. Responsible for the dissemination and support of the company's social responsibility policies. Created a Crisis Manual that regulated the management of the company's communications in such situations.
Universidad Catolica Andres BelloAssociate Professor
Sep. 1996 - Mar. 2012VenezuelaAssociated Professor in the School of Social Communication of the Andrés Bello Catholic University, in Caracas, Venezuela. Organizational Communication and Crisis Management courses
IBMSWG Communications Manaher IBM Latin America
Jan. 1996 - Dec. 2003LATAMResponsible for the creation and implementation of Communication programs to position IBM's Software, Small and Medium Business, and Social Responsibility Divisions at the regional level. Developed Communication programs to position IBM's solutions in regional media. Managed IBM's relationships with Pan-Regional media outlets such as América Economía, Latin Trade, CNN en Español, among others. Led the design and oversight of the Communication program for Latin America during the acquisition merger of Software Informix. Designed and organized press tours with media outlets in various countries to position IBM's solutions in those areas. Responsible for positioning Executives in these areas in regional media.
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