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Work Background
EXLManager / Senior Consultant - Analytics
May. 2022 - Jun. 2024Led end-to-end delivery of marketing analytics solutions for a global payments client in the Latin America and Caribbean (LAC) market. Worked closely with cross-functional stakeholders to translate complex business goals into actionable, data-driven strategies. Key Contributions: Partnered with stakeholders to understand business challenges and objectives, performed in-depth landscape assessments, and delivered tailored analytical solutions that addressed critical gaps. Spearheaded project management from planning through execution—defined timelines, tracked progress, identified roadblocks, and proactively recommended solutions to ensure smooth delivery. Led and mentored a team of marketing analysts to design and implement campaign analytics frameworks, with a strong focus on quality control, code review, and client-facing storytelling. Delivered insights that enhanced campaign performance, customer engagement, and marketing ROI, contributing to sustained business growth in the LAC region.
CognizantSr. Associate - Analytics
Jul. 2019 - May. 2022IndiaPlayed a strategic role in solving business-critical challenges through data-driven solutions and a deep understanding of client needs across industries. Key Contributions: Collaborated closely with stakeholders to translate complex business problems into effective analytical solutions, tailored to meet client goals and market context. Maintained a high standard of quality and accuracy by rigorously validating data inputs, outputs, and analytical processes to ensure precision and trust in deliverables. Proactively managed client expectations and implemented structured processes to enhance overall client experience and satisfaction. Led knowledge creation and dissemination by developing thought leadership materials such as case studies, white papers, and solution playbooks. Continuously explored and applied emerging data science techniques to drive innovation and deliver forward-looking solutions for both current and prospective clients. Mentored junior analysts and team members, fostering skill development, promoting best practices, and driving a culture of analytical excellence.
CognizantAssociate - Analytics
Apr. 2016 - Jun. 2019IndiaDrove the development of tailored analytics solutions to address diverse business challenges, while ensuring quality, innovation, and client success. Key Contributions: Designed tailored analytical solutions by deeply understanding client business problems and aligning them with the most relevant data-driven approaches. Ensured accuracy and trust in outputs through rigorous validation and analysis of data inputs, methodologies, and final results. Managed client relationships with a proactive approach—streamlining communication, aligning expectations, and enhancing client experience through structured delivery processes. Created and curated knowledge assets, including case studies, white papers, and reusable solution frameworks to support internal capability building and external thought leadership. Actively explored and implemented cutting-edge data science techniques to solve complex problems and identify new opportunities across both existing and prospective clients.
Ubona TechnologiesSoftware Engineer
Oct. 2011 - May. 2014IndiaLed the end-to-end management and performance analysis of Value-Added Services (VAS) for major Indian telecom operators, driving data-backed decisions to optimize business impact. Key Contributions: Managed a portfolio of VAS products, ensuring smooth operations, product enhancement, and alignment with market demands and customer needs. Built and maintained comprehensive MIS reporting systems, delivering actionable insights through regular performance reports and deep data interpretation. Monitored and evaluated promotional campaigns, using key performance indicators (KPIs) to assess business impact, identify trends, and recommend strategic adjustments.
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