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Work Background
Self-employedBrand Marketing Consultant
Jun. 2024Bengaluru, Karnataka, IndiaLead end-to-end brand strategy and full-funnel marketing for global and national brands across sectors, delivering impactful positioning, identity, GTM, and data-driven SMM as a consultant for multinational agency. Translated deep consumer and category insights into actionable brand narratives, digital strategies, and content frameworks, driving differentiation and growth. Developed multi-channel engagement strategies—from audience research and emotional/functional positioning, to influencer programs, digital activation, and campaign execution—ensuring measurable impact across the brand lifecycle. Demonstrated expertise in cultural and competitive analysis, identity systems, and data-driven storytelling to architect brand platforms that achieved market relevance and long-term affinity. Recognized for delivering holistic solutions, aligning brand purpose with execution to create scalable, innovative identities for legacy, challenger, and tech-driven brands
Aliens Group Pvt. Ltd.AGM Brand Marketing
Feb. 2024 - Feb. 2025Hyderabad, Telangana, IndiaCrafted and executed Aliens Group's comprehensive brand positioning strategy, Ensuring strategic alignment with corporate goals and consistent branding across all channels Led targeted marketing campaigns with data-driven performance analysis, developing innovative customer segmentation strategies to drive business growth Collaborate with creative teams to produce impactful content and design, enhancing brand communication both online and offline. Developed and implemented performance marketing initiatives for lead generation, establishing a productive sales pipeline and enhancing market penetration Demonstrated exceptional team leadership by motivating and energizing cross-functional teams, fostering collaborative environments that achieved business objectives Own the brand budget, ensuring effective marketing investment(media Planning),and stay current with industry trends to drive innovation.
FoxyMoronPlanning Director
Jun. 2022 - Jul. 2023Bengaluru, Karnataka, IndiaDeriving inspiring customer and brand truths and to leverage those truths via focused communication strategies that will drive powerful brand and business-building ideas that work across the communication platform. To lead the client in identifying and resolving complex business, marketing, and/or communication challenges through high-quality marketing solution strategies. To inspire and instigate marketing solutions that are original in concept and aid individual clients to transform their brands and grow their businesses.
Pernod Ricard IndiaTerritory Marketing Manager
Dec. 2019 - Jun. 2022Chennai Area, IndiaSpearheaded integrated marketing strategies for a portfolio of premium spirits, resulting in significant market share gains , Chivas Regal (28% → 40%) and Ballantine’s (18% → 37%) , in a highly competitive region. Maintained dominant category leadership for 100 Pipers and Absolut Vodka, driving sustained visibility, consumer loyalty, and trade preference. Led end-to-end regional brand management, including strategy, budgeting, ATL/BTL execution, and real-time performance optimization across retail, events, and digital channels. Managed multifunctional agency and vendor ecosystems, ensuring seamless execution of 10–20 campaigns per month, while upholding brand integrity across consumer and trade activations. Developed data-driven consumer segmentation and engagement frameworks to fine-tune promotional strategies and improve ROI on media investments. Collaborated closely with sales leadership to align marketing efforts with regional business goals, successfully influencing route-to-market strategies and retail penetration.
Archer Daniels Midland CompanyAssistant Marketing Manager -Animal Nutrition
Oct. 2018 - Dec. 2019Mumbai Area, IndiaHeading the Marketing efforts for all Animal Nutrition divisions under ADM India which includes Pets , Poultry , Ruminant & Aqua with major emphasis on the B2C Pet Division where my responsibilities include Budgeting , Strategy & Execution of all Marketing Actions Set up Marketing processes to be followed by all Business Units Responsible for all Events under the Marketing umbrella and has successfully completed several Events including Product Launches , Trade Shows ,International Conferences etc Responsible for Vendor recruitment and management for all Marketing related actions Responsible for developing and implementing a Digital Strategy for the Pet food Brands Responsible for Budgeting , Planning and Executing Marketing actions for the other B2B & B2D Business units Implementing a value proposition model for the B2B business to find out the best possible value to our customers and develop communication with respect to the results Responsible for Market Data collection , Analysis and taking action on the insights
VKL Seasoning Pvt LtdAssistant Manager Marketing
Dec. 2017 - Oct. 2018Mumbai Area, IndiaAssistant Marketing Manager with PGDM-Marketing Communications from KJSIMSR working at VKL Food Solutions Enterprise handling strategy, planning and executing Communication , Digital , Social & E-Commerce activities for 3 different brands in 3 different categories (B2C, B2B & B2D)
VKL Seasoning Pvt LtdSenior Executive - Key Accounts
May. 2017 - Nov. 2017Mumbai Area, India
VKL Seasoning Pvt Ltd - IndiaManagement Trainee
May. 2016 - May. 2017
FoxyMoronDigital Marketin Intern
Jun. 2015 - Jul. 2015Mumbai Area, India
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