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Work Background
ObviouslyCollaborator
Jan. 2020I collaborate with brands on paid partnerships providing content, messaging, marketing and promotion via social media.
Dotdash MeredithContributor
Sep. 2019New York City Metropolitan AreaI write for Parents Magazine and parents.com I've also been featured on and done takeovers on their social accounts.
GaugeContributor
Mar. 2019I analyze ad, marketing and social media campaigns providing detailed feedback and strategy suggestions on branding, content, imagery, design, messaging and marketing. Campaigns I’ve consulted for include NBC, Meta, Apple, Netflix, HBO, Teen Vogue, Amazon, Goop, Ulta, Savage x Fenty, Joe Biden’s Inauguration, The Academy Awards (Oscars), The Golden Globes, The Sundance Film Festival, The Super Bowl, Comic-Con, H&M, Nike, Gilette, Bath & Body Works, Airbnb, etc.
The Everygirl Media GroupContributor
Dec. 2017New York City Metropolitan AreaI contribute to The Everymom, writing articles as well as being featured on the site and doing socia media takeovers.
Motherly®Contributor
Apr. 2017New York City Metropolitan AreaI contribute for Motherly with written pieces, as well as being featured on their site and social.
NNA ConsultingFounder, CEO and Consultant
Jan. 2017After increasing interest and demand, I started my own consulting company with the mission to help others take their businesses to the next level. We specialize in branding, content creation, event planning and production, and social media and influencer marketing. We also guide our clients in everything from conception, design, social strategy, consumer campaigns, prop styling, photo and video shoots and editing, activations and experiences, analytics, drafting press releases, copy editing, pitching, and AI. Most importantly, we help them find and craft their voice and discover their visual identity, making their company stand out. With our innovative, out-of-the-box and forward-thinking strategies, we revamp brands to attract the attention of wider, more engaged, trusting audiences and the industry, as a whole. We work closely with influencers to help garner and strengthen brand recognition, convey messaging, spark interest, inspire engagement and build community.
XO Group Inc.Contributor
May. 2015New York City Metropolitan AreaI contribute for The Bump as well as do social media features and takeovers.
NBC NewsContributor
Apr. 2015New York City Metropolitan AreaI contribute for The Today Show, both on their Parenting Team platform and as occasional on-air talent, including parenting segments and as a lifestyle expert.
Natalie Thomas Friedman Content Creator, Writer and Social Media Marketer
Nov. 2014I create compelling content that captures the attention of diverse demographics, grows audiences and increases engagement. I ideate, strategize and execute brand partnerships, strengthening media relations and increasing revenue. I collaborate other creators and talent on both paid and organic consumer campaigns, events, experiences and more. I partner with brands such as iHeart Radio, Drybar, Guerlain Spa, One & Only and Atlantis Resorts, The Plaza, Conrad, Thompson, Gansevoort and Fontainebleau Hotels, H&M, Warby Parker, Tom’s, Sprinkles Cupcakes, Momofuku Milk Bar, Minted, Paper Source, Artifact Uprising, West Elm, Crate & Barrel, Pottery Barn, etc. I’m extremely well-versed in all social platforms, with my finger on the pulse of current and developing cultural and entertainment trends. I’ve spoken at conferences, hosted events and moderated panels for WeWork, The Wing, Alt Summit, Garnet Hill, Serena + Lily, Roller Rabbit and The Women’s Council of Franklin & Marshall College. My website was featured on People, Cosmo, Us, Huffington Post Style, The Today Show, Yahoo Parenting, Daily Mail, CMT, E!, ET, AOL, MSN, Today Parents, Just Jared, etc. I designed and built a comprehensive and custom website with a dozen verticals and interactive, branded sections. I grew my audience from several readers a day to 50k unique users and 150k page views a month. I have a combined 35k organic and engaged followers in my demo, which I grew from 300 people.
The Huffington Post/Huffington Post LiveContributor
May. 2012I write about a plethora of subjects and for a variety of sections including: Books, Business, Comedy, Cooking, Healthy Living, Media, New York, Parenting, Sports, Television, Travel, Weddings and Women. My first piece received over half a million hits and 800 comments in one day. I contribute to HuffPo Live appearing on the site frequently, weighing in on various topics and heated issues, asking and answering questions, debating points and discussing my own articles with a panel of other accomplished, respected guests, experts, authors and writers.
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