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Work Background
Content Creator and Brand Storyteller
NYU Langone HealthContent Creator and Brand Storyteller
Jun. 2022• Developed engaging, clear-eyed marketing communications content and world-class Q&As for Inside Health, NYU Langone's internal news community site, focusing on employee engagement and supporting institutional goals and values • Created marketing communications content on healthcare initiatives, exemplary staffers, and success stories, content that morphs into social media, press releases, intranet news articles, and print profiles • Regularly produce pieces spotlighting departments across the hospital, including: ---> Exemplary nurses, heart surgeons, cancer experts, brain specialists, EMTs, PTs, dentists, transporters, longtime administrative assistants, social workers, therapists and more ---> Staffers nominated as 2024 and 2025 examples of NYU Langone's new "Exceptionalism in Action" marketing campaign ---> Directors of programs and services benefitting the hospital's underserved communities PLUS: • Direct daily digital content for intranet’s Brooklyn channel (using SharePoint, ClickUp, PP, Trello) • Launch initiatives, such as efforts to fight Diabetes and Hepatitis rates in Brooklyn • Ghostwrite leadership blogs; pen posts on blood drives, promotions, and new arrivals • Cover events; brainstorm new angles and subjects to spotlight; produce photo galleries • Manage content projects from inception to completion, collaborating with various cross-functional teams to meet short- and long-term deadlines • Known as exceptional communicator, interviewer + cross-department collaborator ---> Portfolio of features, profiles and Q&As available upon request
Newsletter Writer
Bloomberg LPNewsletter Writer
Mar. 2020 - Mar. 2021Co-authored daily digital Bloomberg newsletter, delivered at 8 am, that covered the geopolitical and cultural landscape including Covid, Biden, news, lifestyle stories, arts & culture and trends — brought to life with photos, graphics, and social media links — as part of the Bloomberg Communications team. (See examples: https://tinyurl.com/2wxx4bkm) Curated 30+ daily stories in 6-10 sections, with content including: • Latest Covid science and medical updates • Bloomberg Philanthropies' global initiatives on gun safety, climate change and racial equity • Previews of Bloomberg’s global monthly summits, new tech apps, weekly podcasts, issues of Bloomberg Businessweek • Expert Q&As • Breaking news from Bloomberg.com, The New York Times, The Washington Post, Axios, Politico • Buzzworthy social media moments • Weekly streaming guides • Top quotes from the (virtual) late night shows
Newsletter Writer, “Mike 2020“ Presidential Campaign
Bloomberg LPNewsletter Writer, “Mike 2020“ Presidential Campaign
Dec. 2019 - Mar. 2020• During the 2020 presidential cycle, co-wrote a Mike Bloomberg “Mike 2020“ daily campaign newsletter, featuring digital ad reveals, event coverage, policy rollouts, and Twitter wars with Trump — published seven days a week (see examples: https://tinyurl.com/ycsjbc5r) • Wrote internal daily briefing for the campaign's top strategists on news, races and polls, delivered at 5 am, seven days a week
Editorial + Communications Consultant
Various ClientsEditorial + Communications Consultant
Jan. 2015 - Dec. 2019Family Equality Council: • As communications manager, composed keynotes speeches, Op-Eds, talking points, and newsletters • Booked Exec. Director on The Today Show and famed litigator Roberta Kaplan on MSNBC's Ari Melber • Earned NYT A1 mention for a story helped produce • Produced sizzle reels for galas • Directed leadership interviews between Exec. Director and press at the U.S. Capitol on the day of 2015 marriage equality win Read speech samples: https://bradley-jacobs.com/speech-writing/ NewFest LGBTQ Film and Media Organization: • As development manager, directed sponsorships with HBO, NBCU, Stoli, Showtime, and more • Launched new partnerships with Twitter, Amazon and American Express • Refined messaging in fundraising emails to new and lapsed members • Wrote and directed grant proposals, pursued new gifting opportunities • Booked Robin Roberts to host Amazon screening event with Tig Notaro • Penned Debra Messing gala speech honoring Tituss Burgess Hachette Books: • As PR lead for Ndaba Mandela’s memoir tour, secured venues, booked Vivica A. Fox and New York Times opinion columnist Lydia Polgreen to host Q&As
Senior Editor
Wenner MediaSenior Editor
Jan. 2003 - Dec. 2015New York, New York• Directed editorial coverage alongside Editor In Chief Janice Min and owner Jann Wenner for more than a decade at Us Weekly, one of the period's largest entertainment media brands • Produced movie- and TV-related features utilizing vast network of PR executives and producers • Hosted and produced 50+ live Q&As with talent (https://bradley-jacobs.com/hosted-interviews/) • Wrote scripts for weekly four-minute web videos previewing the latest in movies, TV, music and streaming • Reported from the Oscars, the Cannes Film Festival, Comic-Con and Sundance • Earned GLAAD Media Awards’ “Overall Excellence” nominations in 2008, 2011 and 2012 for portfolios of work. (Read Editor's Letter commemorating the brand's first-ever GLAAD nod: https://bradleyjacobscom.files.wordpress.com/2016/11/janiceglaadeditorsletter.pdf) • Interviewed top talent such as Leonardo DiCaprio, Kerry Washington and Tom Cruise (https://bradleyjacobscom.files.wordpress.com/2016/11/u556tomcruiseedletter.pdf) • Regularly represented the brand on CNN and MSNBC and in the press • Top TV appearances: https://bradley-jacobs.com/tv-appearances/ • Read Editor's Letter re CNN: https://bradleyjacobscom.files.wordpress.com/2023/06/janice-min-editors-letter-cnn-american-morning-oscars-bradley-copy.pdf
Reporter/Writer, Associate Editor
NewsweekReporter/Writer, Associate Editor
Jan. 2000 - Sep. 2003New York, New York• Worked closely with Newsweek assistant managing editor Deidre Depke to develop and expand the brand on the web • Reported and wrote hundreds of web-exclusive Newsweek.com pieces spanning politics, business, lifestyle, media, tech, kids and entertainment (some favorites: https://bradley-jacobs.com/essays-1116/) • Wrote Newsweek's colorful “Newsmakers” section, where politics met pop culture, interviewing talent from Jennifer Aniston to Christopher Reeve to Whoopi Goldberg to Oliver Stone • Created media's first "Survivor" blog • Regularly represented the brand on CNN and MSNBC and in the press (top TV appearances: https://www.youtube.com/user/BradleyJacobsNYC/videos)

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Newsletter Writer: Crafting Compelling Content
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