WeWorkDirector, Market Expansion & GTM Strategy - Israel
Nov. 2019 - May. 2020Tel Aviv Area, IsraelShort-term Assignment Led the strategic growth and market alignment efforts to establish WeWork’s Enterprise presence in Tel Aviv. My primary focus was on driving revenue growth, implementing localization strategies, and ensuring operational alignment with global standards. I collaborated closely with cross-functional teams, including product, marketing, and legal, to adapt global practices to regional requirements.