Bianca Beatty

CMO - Chief Marketing Officer @RAVEN + CO.

CopywritingMarketingBusiness OwnerC-level ExecutiveConsulting

As a seasoned marketing executive, I embed with teams to build revenue-driven strategies, optimize spend, and scale brand impact. Corporate events producer and host.

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Work Background

TED AIHead of Marketing & Communications

May. 2023San Francisco, California, United States

KryptonicAdvisor

Apr. 2019San Francisco Bay AreaKryptonic builds technology companies that solve compelling problems in artificial intelligence, blockchain, data & analytics, infrastructure & tools, digital health & media.

RAVEN + CO.Founder

Jan. 2019San FranciscoDigital Marketing & PR Agency

WinWire Technologies Inc.Marketing & Events Consultant

Nov. 2018Santa Clara, Ca

ARKHead of Marketing & Events

Feb. 2018 - Sep. 2018San Francisco Bay Area- Produced niche large and small scale global events within the blockchain industry, which included: fireside chats, private investor dinners, and sponsored events at the top-blockchain conferences. - Curated the first-ever 'Blockchain Central' panel of events at the Concordia summit during UNGA week - Full-event production - Sponsorship acquisition - Investor relations/ profile management - Created and managed the marketing strategy, email campaigns, content, social media strategy, graphics, and overall brand messaging - Built and strengthened strategic relationships with vendors, advertising agencies and leading blockchain partners - Built brand awareness and generated leads while managing internal and external marketing campaigns and programs ARK is a firm dedicated to investments and trading in blockchain and early-stage technology and the tokenization of assets and data in partnership with a larger pool of syndicate investors

SmartFeedDigital Marketing Consultant

Dec. 2015 - Nov. 2017San Francisco Bay Area

Ruby Lane Inc.Director of Marketing & Events

Jul. 2010 - Jan. 2018San Francisco Bay Area- Built and scaled the inbound content strategy to drive lead generation and organic traffic - Orchestrated launch for new products to expand market share and generated an increase in revenue by 40% - Increased website traffic by an average of 60% via Social Media - Managed SEO/ SEM, Adwords & Analytics & Remarketing campaigns - Implemented email campaigns, brand awareness & storytelling - Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns - Aligned activities with corporate objectives by coordinating marketing, sales and IT processes - Produced B2C events and sponsored events at nationwide conferences - Created, implemented, and scaled a framework for planning, writing, editing, producing and promoting content - Managed and executed the editorial calendar - Collaborated with the team that overhauled the company website with new messaging, branding, and positioning. - Deployed and managed ad sponsorship on over 200+ design & lifestyle blogs

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Fractional CMO & Marketing Strategy Services

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