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Work Background
Yalıkavak MarinaMarketing Communication Manager
Jul. 2019 - Mar. 2024Bodrum
DAS Bodrum Creative WorksGeneral Manager
Apr. 2016İstanbul, Bodrum Managing the clients of the agency.
Hyundai AssanBrand & Marketing Communication Manager
Apr. 2015 - Apr. 2016
Cohn & WolfePR Account Director
Jan. 2010 - Apr. 2015PR Account Director
Main account Samsung (HHP, Corp, DI, HA, CE, AV, Digital) Also account director for Dell and Chevrolet Working directly with the marketing and communications managers/executives of local and international clients, covering a diversified portfolio of clients including finance, technology sectors, responsible for : • Preparing annual communication plans of both multinational and national clients and implementing the communications activities in line with the plan • Implementing media relations strategies, contacting media on behalf of the clients
• Preparing press releases, organizing media briefings • Preparing evaluation reports on attained media coverage
• Event and organization management (all types of events – eg. Press meetings, half-day / full-day dealers meetings, 3-day internal organizations, trainings, parties, sponsorships; all contacts with third parties, internal planning, detailed time-task schedules, turn-key organizations) Consultant Managed and developed strategic corporate plans, creative public relations campaigns and internal communications in Turkey for HSBC Bank, Samsung Mobile, estore, ArcelorMittal, Biletix, Ericsson, and many more
Event management
Participated in teleconferences and meetings with media, as appropriate
Contributed to the media strategy, as appropriate Planned and executed the development of BTL materials, newletters, branding materials, etc Attended client meetings and begin to develop client contact/relationships Ownership of editorial calendars, and speaking program support Managed the press release process, including writing, approvals and release wrap-up reports
General reporting
Cohn & WolfeConsultant
Jan. 2006 - Dec. 2010
Global Public RelationsConsultant
Jan. 2003 - Dec. 2006Managed and developed strategic corporate plans, creative public relations campaigns and internal communications in Turkey for Lockheed Martin, EMC, 3Com. Planned and executed the logistics of Public Relations programs and events.
Specialized in media relations, consumer product launches, community relations and special events planning.
Developed media targets for client campaigns; pitched and arranged interviews with local and national press with both short and long lead press.
Participated in new (both current and potential customers') business development and presentations.
Produced press materials and managed executive interviews; coordinated investor relations and minority affairs.
Handled publicity in all areas of corporate and IT public relations, including EMC and 3Com.
Bentley Motors LtdPR Co-ordinator
Mar. 2002 - Sep. 2003Detroit, MichiganDirected and controlled Bentley press/trials fleet including product placement opportunities, photography and video filming of press cars. Responsible for planning and executing the special events.
Developed and maintained media database. Responsible for keeping the key media and the retailer network updated with the latest company news.
Responsible for implementing the new brand identity of Bentley dealers (after the split of Bentley and Rolls Royce)
Managed PR department budget.
Collated press clippings and prepared media assessment reports.
Prepared and disseminated product information for the media.
Planned, edited and produced B-Roll video for corporate news releases.
Distributed media reports and press clippings to key internal and external stakeholders.
PR liaison at key media events such as Pebble Beach, Sebring 12 Hour Race and Ride & Drive events and Product Specialist for national-regional auto shows
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