Cohn & WolfePR Account Director
Jan. 2010 - Apr. 2015PR Account Director
Main account Samsung (HHP, Corp, DI, HA, CE, AV, Digital) Also account director for Dell and Chevrolet Working directly with the marketing and communications managers/executives of local and international clients, covering a diversified portfolio of clients including finance, technology sectors, responsible for : • Preparing annual communication plans of both multinational and national clients and implementing the communications activities in line with the plan • Implementing media relations strategies, contacting media on behalf of the clients
• Preparing press releases, organizing media briefings • Preparing evaluation reports on attained media coverage
• Event and organization management (all types of events – eg. Press meetings, half-day / full-day dealers meetings, 3-day internal organizations, trainings, parties, sponsorships; all contacts with third parties, internal planning, detailed time-task schedules, turn-key organizations) Consultant Managed and developed strategic corporate plans, creative public relations campaigns and internal communications in Turkey for HSBC Bank, Samsung Mobile, estore, ArcelorMittal, Biletix, Ericsson, and many more
Event management
Participated in teleconferences and meetings with media, as appropriate
Contributed to the media strategy, as appropriate Planned and executed the development of BTL materials, newletters, branding materials, etc Attended client meetings and begin to develop client contact/relationships Ownership of editorial calendars, and speaking program support Managed the press release process, including writing, approvals and release wrap-up reports
General reporting