Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Sploot Veterinary CareDirector of Growth & Product
Jan. 2024 - Sep. 2025United States, DenverIncreased total conversions by 93% YoY in 2024 & new conversions by 64% YoY through team leadership & cross- functional collaboration with operations while managing a ~$3M annual advertising budget
Directed paid acquisition, client retention, social media & all website/mobile app product management & optimization
Oversaw engineering & product to grow mobile app users by 230% in 9 months through growth initiatives including smart reminders, re-engagement prompts, and in-app messaging that boosted retention and engagement
Improved site conversion to over 32% while also increasing primary patient retention rate to 80%
Managed a team of 4 (2 local, 2 remote) and 3 external agency partners
Led a full marketing tech migration, including CRM and data systems integration to create a full 360 view of clients Spearheaded GTM strategy for 9 new locations across 3 markets, growing business by more than double in 18 months Increased social media following and organic traffic through SEO, AEO, and Content Optimization by over 110% Leveraged generative AI (ChatGPT, Claude, etc.) for content creation, ideation, data analysis, & marketing automation Built custom GPT workflows and prompt libraries to streamline campaign planning, copywriting, and reporting Experienced in training cross-functional teams on AI adoption, including prompt engineering and ethical use practices
BACHDirector of Growth / Growth Product Manager
Nov. 2022 - May. 2023Denver, Colorado, United States- Built growth marketing department with a full-funnel approach, focusing on consumer acquisition, CRM retention, & product management
- Assisted leading the launch of a new web marketplace product that brought in over $100K in additional revenue within the first month through top of funnel & CRM initiatives - Formulated A/B product tests centered on increasing consumer growth & retention, leading to 9% lifts in account creation CVR and increasing location CVR by 22%
- Oversaw growth strategy alongside a team of direct reports & agency partners on SEO & Product, Email/CRM Lifecycle, Organic Social, Paid Ads, Brand Partnerships, & Affiliates
- Created 60, 90, 180 Day projection scenarios & roadmaps for product, growth, & revenue
- Developed high level reporting to share with entire company & the board for full transparency
- Concepted & executed promotional + CRM strategies to drive acquisition & retention of new app/web users & old alike leading to over 100K parties created & 1M annual users
BACH Director of Growth / Growth Product Manager
Nov. 2022 - May. 2023Denver, Colorado, United States- Built growth marketing department with a full-funnel approach, focusing on consumer acquisition, CRM retention, & product management
- Assisted leading the launch of a new web marketplace product that brought in over $100K in additional revenue within the first month through top of funnel & CRM initiatives - Formulated A/B product tests centered on increasing consumer growth & retention, leading to 9% lifts in account creation CVR and increasing location CVR by 22%
- Oversaw growth strategy alongside a team of direct reports & agency partners on SEO & Product, Email/CRM Lifecycle, Organic Social, Paid Ads, Brand Partnerships, & Affiliates
- Created 60, 90, 180 Day projection scenarios & roadmaps for product, growth, & revenue
- Developed high level reporting to share with entire company & the board for full transparency
- Concepted & executed promotional + CRM strategies to drive acquisition & retention of new app/web users & old alike leading to over 100K parties created & 1M annual users
Extra CardHead of Performance Marketing + Conversion
Jan. 2022 - Oct. 2022- Consulted/lead cross-company initiatives including data analytics, app development/tracking, & product growth for LTV/cohort optimization leading to the first app redesign since beta launch - Developed & implemented sustainable growth strategies across channels including Search, Social, Programmatic/CTV, Direct Mail, SEO/ASO while increasing spend to over $1.8M/week - Maximized budget efficiency while decreasing CPAs by over 18% through effective media mix modeling, budgeting, reallocation, product optimization & creative development
- Directly lead relationship with product management team + CRO agency to optimize UX journey when redesigning the onboarding funnel and pricing strategy
- Supported a team of direct reports and product managers through iterative experimentation in top-of-funnel and bottom-of-funnel leading to an 82% increase in conversions in under 6 weeks - Managed 3 direct reports while mentoring & coaching our growing team of marketers on skills applicable to any DR business, not just fin-tech
- Optimized channel-mix and product conversion to focus on customer journey/ full-funnel approach leading to over 275K users & 1.6M leads
- Collaborated with marketing department to ensure alignment between acquisition marketing & our holistic marketing strategy
Berra Marketing and ConsultingFounder | Start-Up Marketing, Growth, & Product Consulting
Sep. 2021 - Oct. 2025Denver, Colorado, United StatesHelping brands grow through marketing, growth, and product optimization and launch efforts. Fractional CMO @ Social App Fractional VP of Growth @ DTC Skincare/Beauty
Fractional Head of Product @ Fitness App
Lead Growth & Product Consultant @ Fin-Tech Lead GTM Strategist @ Dating App
Lead Growth Consultant @ DTC Apparel Lead Growth Consultant @ Marketplace App
MuteSixHead Of Strategy
Feb. 2021 - Dec. 2021Denver, Colorado, United States- Originated a new department alongside our Chief Strategy Officer and directed team as it grew to multiple members within the first 6 months
- Reported weekly learnings & department data to C-Suite every Monday
- Taught cross-department trainings on topics such as Growth vs. Profitability, Product/E-commerce Optimization, LTV + Profit Margin Analyses, Cross Channel Collaboration
- Lead Strategist on 5 accounts spending $3.1M in an average month across multiple channels, such as Paid Social, Paid Search, Influencer, Email, Programmatic, & more within mobile apps, apparel/shoes, beauty, food/bev/CPG, health + wellness, & more verticals
- Ensured cross-functional alignment across data, reporting, & acquisition teams - Worked with clients & data teams on monthly, quarterly, & yearly forecasting + strategic initiatives to ensure profitability with our efforts & how to expand into new channels + markets
- Developed and managed agency partnerships with multiple B2B companies
MuteSixSr Paid Social Campaign Manager
Oct. 2020 - Feb. 2021
Social MethodSenior Digital Marketing Manager
Jul. 2020 - Oct. 2020Washington, District of Columbia, United States- Developed high-level strategy for multiple clients
- Managed digital advertising budgets of $20+ million annually for international placement
- Created & trafficked ads daily using Facebook & Instagram ad-buying interface
- Turned extensive data sets into comprehensive reports in Google Data Studios & Sheets - Managed day to day of 4 direct reports – two managers & two coordinators
- Perform weekly check-in calls with clients, company partners, & senior analysts
- Translate technical concepts into actionable, tactical & strategic action plans
- Pulled daily reports on ad performance & made adjustments to ensure ROI is hitting goals
- Worked closely with our creative team to brainstorm & script ads, drawing on client needs & input where possible
- Created promotional strategies for client
- Formulated clients ads using own ad copy & image/video assets
- Assisted in company project management, operations, and recruiting
Social MethodDigital Marketing Manager
Mar. 2019 - Jul. 2020Washington D.C. Metro Area
Social MethodDigital Marketing Junior Manager
Jan. 2019 - Mar. 2019
Silverback StrategiesContent Marketing Associate
Sep. 2018 - Nov. 2018Washington D.C. Metro Area- Strategized clients' editorial and social media content calendar - Wrote blog posts, social media posts, website copy, and digital advertising copy
- Provided content measurement and analysis
- Worked collaboratively in joint creative brainstorming sessions
45RPMProject & Production Assistant
Jun. 2018 - Sep. 2018Washington, District Of Columbia- Served as a production assistant on video production, from planning to writing scripts to editing and final placement
- Google AdWords & social (Facebook & Instagram) campaign research, keyword planning, placement, and reporting
- Assisted with project management
Intrepid Marketing GroupDigital Advertising & Marketing Intern
Jan. 2018 - May. 2018Raleigh-Durham, North Carolina Area- Worked with a variety of clients, with a sports emphasis
- Google AdWords optimization and digital advertising campaign strategy and analysis
- Assisted with social media calendar generation and strategy
- Assisted supervisor on daily tasks and attended client and internal meetings
- Drafted and published marketing blog posts as well as client proposals
Coulture MagazineDirector of Marketing
Sep. 2017 - May. 2018Chapel Hill, NC- Oversaw the advertising (sales and digital), social media, and public relations department of Coulture Magazine - Established schedules, created campaign ideas and marketing promos, and worked with the marketing department to ensure success
- Grew our social media presence by over 40% through promotions, engagement, and high-quality content
Discovery CommunicationsGlobal Enterprises Creative Asset Intern
May. 2017 - Aug. 2017Silver Springs, MD- Curated a pre-approved library of photos for TLC, Discovery, Animal Planet & Velocity merchandising, publishing, & campaigning based on brand alignment
- Strategized & gathered creative assets and execution for global trade-show marketing materials and events as well as branded location-based entertainment
- Designed & created business materials for 10+ department & global consumers
- Wrote copy for captions, created videos, & designed figures for @DiscoveryInternSurvivalGuide Instagram account
Compassion ItStrategy Intern - Social Media Campaigns
Dec. 2016 - Jun. 2017Chapel Hill, NC- Strategized and executed a social campaign with UNC & Duke’s athletic departments, #ACCompassionIt
- Designed graphics & planned posts for social media platforms
Intch is a Professional Networking App for the Future of WorkSee more people like Maggie on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
195396 people
15
Operations and project manager
16
Director, User Experience Design @ Cox Automotive Inc.
27
Marketing Manager @ TDS