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Work Background
Founder, Business Analytics
Ahem AnalyticsFounder, Business Analytics
Feb. 2025Tallinn, Harjumaa, EstoniaFounder and core contributor to the Data Analytics and Business Insights consultancy company. We tackle the fires no one else wants to deal with. Messes to clean up? Consider them sorted. Linking, syncing, automating? That’s our jam. With expertise spanning analytics, business operations, and product management – and a bag full of extra tricks – we’re ready for whatever you throw at us. Let’s chat!
Head of BI
TonyBetHead of BI
Jun. 2023 - Jan. 2025MaltaStrategy Development Data Governance and Compliance Business Forecasting, Technology Evaluation and Implementation Marker Research, Cross-Functional Collaboration Team Leadership KPI Monitoring Data Analysis and Reporting Continuous Improvement
Business Operations Project Manager
TestlioBusiness Operations Project Manager
Apr. 2021 - Aug. 2023MaltaLeading projects from A to Z, reviewing company wide data storage and processes to define successes and improvement areas, analysing performance data to better understand the customers' needs, all the while ensuring data driven decisions and efficiency in operations across the board; in addition, identifying and implementing new initiatives with key stakeholders with reduced cost and streamlined workflows in mind.
Business Analyst
Betsson GroupBusiness Analyst
Aug. 2019 - Apr. 2021MaltaMonitoring key performance metrics in accordance to set targets, primarily revenues, acquisitions and player activity; conducting regular and ad hoc analysis with a focus on campaign analytics, financial analytics and experience enhancements. Reporting directly to the Head of Customer Analytics, the role is to understand the BI needs of the market and the organisation, be involved in prioritization and roadmap planning, take ownership of mission critical reports such as marketing dashboard and commercial reviews, while also maintaining and building new reports and assisting in maintaining data integrity and accuracy by working closely with BI IT.
Trading Product Analyst
Betsson GroupTrading Product Analyst
Oct. 2016 - Aug. 2019MaltaStrategic planning, proactive initiatives and improved cooperation between product development and operations. Main responsibilities of the role include providing detailed analysis of the offered product, producing efficiency, productivity and performance reports across Sportsbook operations, assisting with planning and prioritization of trading tools/integrations working closely with the teams responsible for development and technical solutions, and compiling analysis for improvement suggestions for both product as well as operations.
Customer Service Insight & Report Analyst
Betsson GroupCustomer Service Insight & Report Analyst
Jan. 2015 - Sep. 2016MaltaThe function of the role is to handle all reporting and analysis need of the department leading to successful insights of the team performance, improvement in the KPIs and SLAs of the Operations teams. Main responsibilities of the position include, but are not limited to compiling and analyzing data from various systems to present a clear overview of the customer experience as well as pin pointing possible improvement areas and process flaws.
Customer Service Agent
Betsson GroupCustomer Service Agent
Jun. 2014 - Dec. 2014MaltaThe function of the Customer Service Agent is to handle the first point of contact with the company's customers. The aim is to provide an outstanding service experience with the brand close at heart. Responsibility areas include, but are not limited to urgent queries via several different means, translation from and to Estonian, database management, relaying promotional information, assisting with required improvements.
RECA RPCM Functional Manager
EricssonRECA RPCM Functional Manager
Jul. 2012 - Apr. 2014Tallinn, EstoniaMain responsibilities as the RECA RPCM FM include defining, planning and assigning the required tasks to be delivered by the System Data Administrators and the Performance and Monitoring Agents within the team. The role requires to secure the performance (accuracy and quality) of the delivered tasks based on agreed RPCM WLAs. In addition, the RPCM FM assists in the resource performance improvements through mentoring, feedback and certification, and continuously attempts identifying methods to automate or facilitate the RPCM tasks.
RPCM Agent
EricssonRPCM Agent
Aug. 2011 - Jul. 2012Tallinn, EstoniaHandling different data management and performance requests from within the region as a Regional Performance and Configuration Management agent; ensuring 24/7 Emergency SW Support for all region’s customers as an Front Office agent.
SPOC Agent
EricssonSPOC Agent
Aug. 2006 - Aug. 2011Tallinn, EstoniaCoordinating work and information flow between customers, Ericsson and service providers, ensuring high quality of service and quality of performance. Main assignments including monthly reporting for all customers regarding performance level and workload.
Project Manager
Helmort InvestProject Manager
Dec. 2005 - Jun. 2006TallinnOrganizing the developing of different web solutions, handling sales and marketing, compiling documents, protocols, invoices and maintaining customer contacts.
Secretary
EspektraSecretary
Feb. 2005 - Nov. 2005TallinnCompiling documents, answering phone calls, organizing appointments.
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