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Work Background
The Health Food EmporiumMarketing Manager
Aug. 2023 - Aug. 2024Johannesburg, South AfricaStrategic planning and execution across all three businesses, driving integrated marketing campaigns that spanned various channels. I managed social media presence, crafting and curating high-quality content that aligned with our brand messaging, while fostering community engagement and customer relations. Collaborating closely with the technical team, I oversaw e-commerce, enhancing online store navigation, functionality and UX with a keen view to improved sales numbers. Identified key revenue growth opportunities, executing strategic initiatives that have resulted in increased turnover. My role involved managing digital marketing efforts, including online advertising campaigns with external agencies, and optimizing performance through ongoing analysis. I also spearheaded a full brand audit and the development of a brand blueprint including vision, values, culture & messaging. This led to the roll out of a full re-brand across all product packaging, online, in-store & other touch points. Ensuring a cohesive brand identity and messaging across all platforms to create a well recognised brand, that's positioning is clearly understood. Fostering customer loyalty, retention & satisfaction. Planning, managing & executing of all campaigns & promos both online & in-store. Additionally, I coordinated events and trade shows, managed sponsorships and collaborations across all businesses within the group.
Rare RabbitBrand & Marketing Consultant (Owner)
Nov. 2011Johannesburg Area, South AfricaA strategist at heart, I believe in fully understanding a brand from the inside out. I take my clients through an in-depth brand analysis & use these findings to develop a strong & effective go to market strategy across all platforms. I use this as a guide to develop and execute marketing strategies that will yield results and align to the overall business vision. Record of success in E-commerce & retail business growth & turnover acceleration. Expertise include: Running full suite marketing function Brand audit & analysis Brand blueprint & development Create brand, marketing & communications strategy Advertising campaign development, management & implementation. Written communications across all lines of business Strategic & unique market positioning Rolling out of consistent & concise messaging in line with business vision, values and purpose. Connecting brands to purpose, purpose to employees & employees to clients. Authentic brand creation from the inside out. Managing brand & communications on all platforms. Big picture thinking Social media Digital marketing E-commerce Canva proficiency Leadership Empathy Insight
Webber WentzelBrand and Communications Manager
Aug. 2010 - Nov. 2011
Internet SolutionsCorporate Brand Manager
Feb. 2006 - Jul. 2010
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